Interested in digital marketing tools to help your business?

At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business or you’re just starting out, our resources are the perfect resources for improving your online presence and growing your company.

Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike.

An A+ Guide to Gen Z Marketing with person wearing headphones

An A+ Guide to Gen Z Marketing

Gen Z is quickly entering the workforce and developing their professional careers. Here you will find a quiz for those seeking a marketing career to find a position that fits them best, followed by more information on how to get your start in the marketing job of your dreams.

Atlanta FinTech Featured Square

Atlanta’s Fintech Landscape

Looking to learn why the major hub for fintech in the US is Atlanta? Meet the 150 companies that make up our cluster.

Washington DC Stock Photos

Washington DC Stock Photos

Download our DC stock photos package for the perfect imagery to go with your campaign!

Guide to Building a B2B Marketing Funnel in 2023

Guide to Building a B2B Marketing Funnel in 2023

Download this guide if you have a professional service that’s ready for an effective and Optimistic marketing campaign!

Web Accessibility: Building a Better Web for Everyone

Web Accessibility: Building a Better Web for Everyone

Web accessibility is an important topic, yet many remain unclear about what it is or why it matters. Our informative guide answers these questions and more!

Social Media Profile Audit: Checklists to Optimize Your Accounts

Social Media Profile Audit: Checklists to Optimize Your Accounts

It’s important to optimize your business’ social media to its fullest potential. Download our checklists to walk through best practices on each platform.

Tips for doing business in New Orleans

Tips for Doing Business in New Orleans

With all that New Orleans has to offer, we’ve learned a few things about business development in New Orleans that we’d love to share with you.

Anatomy of a Social Media Post: Specifications & Best Practices

If you’re looking to make sure that every tweet, post, share, pin, and ad is perfect for your social network of choice, look no further. Our constantly up-to-date guide below will give you the information you’re seeking.

The Google Ads & Analytics Guide You've Always Needed

The Google Ads & Analytics Guide You’ve Always Needed

Guides for adjusting Google Analytics in order to optimize Google Ads campaigns are in short supply—so we made one! Read our comprehensive guide on Ads and Analytics today.

Start Your Business Checklist

By following this checklist, you’ll be able to navigate your business values and marketing strategies with ease.

New Orlean's Educated Voter's Guide

New Orleans’ Educated Voter’s Guide

In preparation for local and national elections, we’ve created a guide to educate New Orleans residents on the issues that directly impact them.

Purple and yellow image of New Orleans buildings with text New Orleans Stock photos"

New Orleans Stock Photos

New Orleans is a beautiful city—its aesthetic alone makes it deserving of its own series of stock images.

Marketing values for post-millennials

Marketing Values for Post-Millennials Whitepaper

Discover how your organization can adapt to reach this highly skeptical generation.

New Orleans Aesthetic Guide

NOLA Aesthetic Guide

New Orleans offers countless opportunities to capture unique photos. Here’s our cheat sheet to the most popular and hidden gems in the city.

DC Diners & Drinkers Guide

DC Diners & Drinkers Guide

Through surveys of adults in the District, we’re excited to provide the data you need to make your own educated decisions about what’s best for your business, staff, and customers.

Business Continuity Solutions Guide

Business Continuity Solutions Guide

While we are in tough times, we know that supporting our community is paramount. In doing so, we created a guide to help businesses with the effects of COVID-19 and future crises.

New Orleans Tourism Barometer

As we continue to move through a time of uncertainty, our ability to change and adapt is paramount. Use our trends tracking dashboard to put yourself and your New Orleans business in a position to anticipate change.

New Orleans Zoom Backgrounds

Itching to go out to your favorite restaurants and bars? Check out our fun Zoom backgrounds where you can pretend you’re sipping cocktails at Carousel Bar or dining out at Galatoire’s!

The TikTok logo on a black background.

All About TikTok Ad Specs

Although TikTok articulated its philosophy on advertising as, “Don’t make ads. Make TikToks,” TikTok wants you to make ads—and, even if you don’t know it yet, you want to make ads on TikTok.

GA4 Default Channel Settings

GA4 Default Channels

Google Analytics 4 is a whole new ballgame for analytics, but some of their internal specs leave analytics experts wanting. Here’s the breakdown of how GA4 tags specific channels based on UTM codes.

An ad graphic for the Macro site displays the text “a free collection of inclusive stock images by a diverse group of creators” overlaid on a photo of a New Orleans balcony covered in vines and plants.


Macro is a free stock photography website that features inclusive imagery by diverse creators. Photographers are paid for their work and receive valuable exposure on the site.

Looking for Resources in real life? Why not check out our networking calendars for events in New Orleans and Washington, DC.

NOLA Networking Calendar

New Orleans Networking Events Calendar

Building business connections is easy in the Big Easy. Check out the upcoming networking events in Orleans, Jefferson, and St. Tammany Parish here.

DMV networking calendar

Washington, DC Networking Events Calendar

Be in the room where it happens. See all of the upcoming networking events in Washington, DC and the DMV area.