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Resources

Interested in digital marketing tools to help your business?

At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business or you’re just starting out, our resources are the perfect resources for improving your online presence and growing your company.

Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike.

Guide to Building a Sales Funnel for Professional Service B2Bs in 2021

Guide to Building a Sales Funnel for Professional Service B2Bs in 2021

Download this guide if you have a professional service that’s ready for an effective and Optimistic marketing campaign!

Atlanta FinTech Featured Square

Atlanta’s Fintech Landscape

Looking to learn why the major hub for fintech in the US is Atlanta? Meet the 150 companies that make up our cluster.

Marketing Values for Post-Millennials Whitepaper

Discover how your organization can adapt to reach this highly skeptical generation.

An A+ Guide to Gen Z Marketing

Gen Z is quickly entering the workforce and developing their professional careers. Here you will find a quiz for those seeking a marketing career to find a position that fits them best, followed by more information on how to get your start in the marketing job of your dreams.

Web Accessibility: Building a Better Web for Everyone

Web accessibility is an important topic, yet many remain unclear about what it is or why it matters. Our informative guide answers these questions and more!

Social Media Profile Audit: Checklists to Optimize Your Accounts

It’s important to optimize your business’ social media to its fullest potential. Download our checklists to walk through best practices on each platform.

Tips for Doing Business in New Orleans

With all that New Orleans has to offer, we’ve learned a few things about business development in New Orleans that we’d love to share with you.

Anatomy of a Social Media Post: Specifications & Best Practices

If you’re looking to make sure that every tweet, post, share, pin, and ad is perfect for your social network of choice, look no further. Our constantly up-to-date guide below will give you the information you’re seeking.

The Google Ads & Analytics Guide You’ve Always Needed

Guides for adjusting Google Analytics in order to optimize Google Ads campaigns are in short supply—so we made one! Read our comprehensive guide on Ads and Analytics today.

Start Your Business Checklist

By following this checklist, you’ll be able to navigate your business values and marketing strategies with ease.

New Orleans’ Educated Voter’s Guide

In preparation for local and national elections, we’ve created a guide to educate New Orleans residents on the issues that directly impact them.

New Orleans Stock Photos

New Orleans is a beautiful city—its aesthetic alone makes it deserving of its own series of stock images.

Washington DC Stock Photos

Washington DC Stock Photos

Download our DC stock photos package for the perfect imagery to go with your campaign!

NOLA Aesthetic Guide

New Orleans offers countless opportunities to capture unique photos. Here’s our cheat sheet to the most popular and hidden gems in the city.

DC Diners & Drinkers Guide

DC Diners & Drinkers Guide

Through surveys of adults in the District, we’re excited to provide the data you need to make your own educated decisions about what’s best for your business, staff, and customers.

Business Continuity Solutions Guide

While we are in tough times, we know that supporting our community is paramount. In doing so, we created a guide to help businesses with the effects of COVID-19 and future crises.

New Orleans Tourism Barometer

As we continue to move through a time of uncertainty, our ability to change and adapt is paramount. Use our trends tracking dashboard to put yourself and your New Orleans business in a position to anticipate change.

New Orleans Zoom Backgrounds

Itching to go out to your favorite restaurants and bars? Check out our fun Zoom backgrounds where you can pretend you’re sipping cocktails at Carousel Bar or dining out at Galatoire’s!

Looking for Resources in real life? Why not check out our networking calendars for events in Atlanta, New Orleans, and Washington, DC.

Atlanta Networking Calendar

Atlanta, GA Networking Events Calendar

Looking to make connections with other ATLiens? Here are the networking events around the city, both ITP and OTP.

New Orleans Networking Events Calendar

Building business connections is easy in the Big Easy. Check out the upcoming networking events in Orleans, Jefferson, and St. Tammany Parish here.

Washington, DC Networking Events Calendar

Be in the room where it happens. See all of the upcoming networking events in Washington, DC and the DMV area.

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