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Resources

Interested in digital marketing tools to help your business?

At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business or you’re just starting out, our resources are the perfect resources for improving your online presence and growing your company.

Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike.

New Orleans Street Cars in Canal Street

If you’re seeking influencers based in New Orleans and unsure where to begin, we’ve already done the hard work for you. We have compiled a list of 50 top New Orleans influencers to enhance your social media strategy.

4 Reddit Snoo Faces

Build Your Brand through Reddit Organic Marketing

Self-described as the front page of the internet, Reddit’s unique blend of Wild West social platform and search engine presence in 2024 makes it crucial but challenging to be a positive pillar for your brand. We’ll show you how to make it happen.

Are your Google Ads campaigns not delivering the results you expect? Don’t worry, you’re not alone. Many marketers struggle to pinpoint why their ads aren’t performing as well as they should. That’s why we’ve created the ultimate solution – our Google Ads Audit Checklist.

An example screenshot of Online Optimism's Google Ads Budget Calculator spreadsheet.

Our Google Ads Budget Calculator helps you get a better understanding of what you need to spend to get results, based on your specific keywords and target market. By pulling actual search volume and bid suggestions directly from Google Ads, this downloadable spreadsheet will then determine a minimum, middle, and recommended ad budget to ensure you remain competitive among others who are bidding on the same keywords.

Purple and yellow image of New Orleans buildings with text New Orleans Stock photos"

New Orleans Stock Photos

New Orleans is a beautiful city—its aesthetic alone makes it deserving of its own series of stock images.

Web Accessibility: Building a Better Web for Everyone

Web Accessibility: Building a Better Web for Everyone

Web accessibility is an important topic, yet many remain unclear about what it is or why it matters. Our informative guide answers these questions and more!

New Orleans Aesthetic Guide

NOLA Aesthetic Guide

New Orleans offers countless opportunities to capture unique photos. Here’s our cheat sheet to the most popular and hidden gems in the city.

Business Continuity Solutions Guide

While we are in tough times, we know that supporting our community is paramount. In doing so, we created a guide to help businesses with the effects of COVID-19 and future crises.

Washington DC Stock Photos

Washington DC Stock Photos

Download our DC stock photos package for the perfect imagery to go with your campaign!

Mockup of Optimists on a Zoom call on a laptop

New Orleans Zoom Backgrounds

Itching to go out to your favorite restaurants and bars? Check out our fun Zoom backgrounds where you can pretend you’re sipping cocktails at Carousel Bar or dining out at Galatoire’s!

An ad graphic for the Macro site displays the text “a free collection of inclusive stock images by a diverse group of creators” overlaid on a photo of a New Orleans balcony covered in vines and plants.

Macro is a free stock photography website that features inclusive imagery by diverse creators. Photographers are paid for their work and receive valuable exposure on the site.

Looking for resources beyond a screen? Below are a few guides & lists that’ll help you network IRL.

NOLA Networking Calendar

New Orleans Networking Events Calendar

Building business connections is easy in the Big Easy. Check out the upcoming networking events in Orleans, Jefferson, and St. Tammany Parish here.

DMV networking calendar

Washington, DC Networking Groups

Be in the room where it happens. See links to all the groups hosting networking events in Washington, DC and the DMV area.

NYC Networking Groups

Discover the best New York networking groups for marketers and advertisers. Build connections, stay updated with industry trends, and boost your career today!