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Helping DC Diners & Drinkers Thrive: What They Want During COVID and Beyond

Washington D.C. is known for its phenomenal restaurants, lively nightlife, and tourist attractions. Unfortunately, COVID-19 has had a significant impact on these types of establishments. For many owners of bars, and restaurants, there has been an endless string of questions around what consumers actually want from their establishments throughout this ongoing crisis.

We set out to provide answers.

Through surveys of adults in the District, we’re excited to provide the data you need to make your own educated decisions about what’s best for your business, staff, and customers.

Learn What DC Wants

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What is it for?

COVID-19 has made a significant impact on businesses and consumers alike. As a digital marketing agency that’s dedicated to helping local small businesses in the DC area, we want to draw attention to the impact of COVID-19 on restaurants and bars. Our guide provides answers to every restaurant owner’s burning questions regarding changes in consumer behavior as a result of COVID, what safety measures have the greatest impact on consumers’ restaurant going habits, and future best practices.

Helping DC Diners & Drinkers Thrive: What They Want During COVID and Beyond
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Helping DC Diners & Drinkers Thrive: What They Want During COVID and Beyond

What Do Customers Want from Establishments?

On a scale of 1–10, how important are the following precautions if you are planning to visit a restaurant or bar?

What Do Customers Want from Establishments
Data Table from Image Above for Accessibility
Enforced mask-wearing 9.41
Socially distanced tables (indoors and outdoors) 9.09
Opened windows/increased circulation 8.94
Outdoor dining only (no indoor dining) 8.33
Visible table sanitizing 8.23
Takeout only (no indoor dining) 7.69
Temperature checks 6.90
Outdoor dining with tents 6.74

Life After COVID: Policies to Continue

Please rate your desire, on a scale of 1–10, to continue practicing the following COVID-19 safety measures once all COVID related regulations have been fully lifted:

Life After Covid - Policies to Continue
Data Table from Image Above for Accessibility
Outdoor dining options 8.72
Sanitized, disposable or contactless menus 8.07
Social distancing 8.01
To-go drinks 7.90
Wearing masks 7.71
Limited self-service areas/employee assistance for areas that would normally be self-service 7.41

Ready to See Even More Data?

Download the Guide