We are Online Optimism.

We’re far more than optimistic.

The following seven values guide each of our decisions and days at Online Optimism.

Build on Trust

More than our expertise, experience, and enthusiasm trust is the greatest asset we have. Clients hire us because they trust us to represent and grow their business. The best marketers join our team because they trust our company mission aligns with their personal goals. Everything begins with trust.

How We Do This

Thumbs Up icon

Offer free consultations where we assess the needs of potential clients with no strings attached.

Arrow in circle icon

Ensure that clients have unlimited rounds of review and own all of the content produced during their campaigns.

Magnifying glass next to a person, signifying transparency

Provide internal transparency on company feedback surveys every trimester.

Chat Bubbles icon

Hold open conversations with our team to ensure that potential clients have aligning values.

Be Exceptionally Helpful

At all times, our organization and employees strive to be exceptionally helpful. There’s no greater message received than “You didn’t need to, but thank you for doing it.” Going above and beyond is our norm.

How We Do This

Resources icon

Produce Resources to help businesses around the country with their digital marketing.

Website Revisions icon

Provide unlimited revisions on website or design projects. We’re not satisfied until our clients are happy.

Analytics icon

Offer free Google Analytics installation and assistance to any New Orleans business.

Chat bubble with clock icon

Maintain client-first practices like no recurring contracts. We earn our accounts every time.

Keep It Human

As a digital-first company, screens and devices occupy much of our time. We see them as valuable but not as essential as open and honest communication with a personal connection. We believe that human interaction is irreplaceable in a technology-infused world. We do business with people—not products.

How We Do This

Two beer mugs clinking for cheers

Regularly schedule happy hours and events to take place in our offices and virtually for Optimists.


Host an annual retreat for all employees to spend time together, learn through in-person workshops, and attend our OOies celebration.

Handshake for in-person onboardings

Offer the option for an in-person kickoff meeting during onboarding to our clients.

Waving hand

Host a Marketing Blend quarterly in our New Orleans office to give other local marketers the space to meet and network.

Always Optimize

Working on the leading edge of technology allows us to improve the efficiency of our work and results. In an industry that is constantly progressing, we accept that there will be bugs as we work to improve. Recognition of shortcomings, leading to course-correction, is valued by our team. We always do great work and think of ways the next campaign could be even better.

How We Do This

Money icon

Established monthly M.O.N.E.Y. awards provide staff with cash bonuses for whichever department best meets this value’s ideals.

Hurricane icon

Put policies in place to work through pandemics, hurricanes, and anything life throws at us.

Laptop icon

Provide new computers to all new employees along with any of the tools they need to succeed.

News icon

Stay on top of new industry trends with our weekly internal newsletter and Monthly Magazine.

Support our Communities

Whether it’s through volunteering, providing paid internships, or sharing our expertise with local businesses, we’re always ready to support others. We work toward a positive impact on our community.

How We Do This

Leaf icon

Volunteer regularly in New Orleans and DC with local nonprofits.

Donate icon

Donate to 501(c)3s of our staff’s choice three times a year to support local nonprofits.

Checkmark icon

Built the industry-leading Specialist Program (paid internship) to encourage and train budding marketers and creatives.

Calendar icon

Speak at local events and host marketing events in New Orleans, DC, and even virtually.

Celebrate Often

We push ourselves every day, which deserves to be rewarded. Our competitive spirit leads to frequent wins, and we celebrate each victory, small or large. We never turn down a party or parade.

How We Do This

Cash Rewards icon

Offer employees financial rewards for achieving their goals.

Gift icon

Provide employees with a gift set personalized to them when they take on a new client.

Message icon

Give a shout out each week to employees who achieve something outstanding during the course of their campaigns.

Star icon

Assign one employee each week as the Most Value-Able Optimist, someone who best lived up to Online Optimism’s set of values.

Work is Work, Not Life

We trust our Optimists to do the work while on the clock and encourage them to unplug outside their office hours. Optimists are also given the flexibility to take vacations and make appointments. We firmly believe the best work is produced by those who prioritize their health, wellness, and life. A healthy work-life balance is key to a thriving company culture.

How We Do This

Muted notifications

Encourage employees to turn off work when not in the office—no checking emails, no checking your phone.


Utilize a Summer Fridays program where employees get four half-days throughout the summer (that don’t count against their PTO).


Give the flexibility for any religious or Mardi Gras-based holidays to be used elsewhere in the calendar year as a paid day off, so employees can customize their vacation to the holidays that are most important to them.

Thermometer and a house, signifying sick days

Offer unlimited sick days to Optimists, so they can prioritize their health without being penalized.

Our Mission

Be a creative digital agency that puts people & Optimism first.

Our Vision

Be a leading creative digital agency that creates exceptional work and fosters employee growth in an effort to support thriving businesses and organizations in our community.


Macro is a free stock photography website that features inclusive imagery by diverse creators. Photographers are paid for their work and receive valuable exposure on the site. The project aims to place the spotlight on the culture and history in New Orleans and DC, captured through the lenses of talented photographers whose experiences shed a light on those who are often left unseen. Macro seeks to set the stage for these artists and their work by giving them the space and recognition they merit.

Contact Us

Talk to an Optimist


Join our Team