We are Online Optimism.
We’re far more than optimistic.
The following seven values guide each of our decisions and days at Online Optimism.
Build on Trust
More than our expertise, experience, and enthusiasm – trust is the greatest asset we have. Clients hire us because they trust us to represent and grow their business. The best marketers join our team because they trust our company mission aligns with their personal goals. Everything begins with trust.
Offer free consultations where we assess the needs of potential clients with no strings attached.
Ensure that clients have unlimited rounds of review and own all of the content produced during their campaigns.
Provide internal transparency on company feedback surveys every trimester.
Hold open conversations with our team to ensure that potential clients have aligning values.
Be Exceptionally Helpful
At all times, our organization and employees strive to be exceptionally helpful. There’s no greater message received than “You didn’t need to, but thank you for doing it.” Going above and beyond is our norm.
Produce Resources to help businesses around the country with their digital marketing.
Provide unlimited revisions on website or design projects. We’re not satisfied until our clients are happy.
Offer free Google Analytics installation and assistance to any New Orleans business.
Maintain client-first practices like no recurring contracts. We earn our accounts every time.
Keep It Human
As a digital-first company, screens and devices occupy much of our time. We see them as valuable but not as essential as open and honest communication with a personal connection. We believe that human interaction is irreplaceable in a technology-infused world. We do business with people—not products.
Regularly schedule happy hours and events to take place in our offices and virtually for Optimists.
Host an annual retreat for all employees to spend time together, learn through in-person workshops, and attend our OOies celebration.
Offer the option for an in-person kickoff meeting during onboarding to our clients.
Host a Marketing Blend quarterly in our New Orleans office to give other local marketers the space to meet and network.
Always Optimize
Working on the leading edge of technology allows us to improve the efficiency of our work and results. In an industry that is constantly progressing, we accept that there will be bugs as we work to improve. Recognition of shortcomings, leading to course-correction, is valued by our team. We always do great work and think of ways the next campaign could be even better.
Established monthly M.O.N.E.Y. awards provide staff with cash bonuses for whichever department best meets this value’s ideals.
Put policies in place to work through pandemics, hurricanes, and anything life throws at us.
Provide new computers to all new employees along with any of the tools they need to succeed.
Stay on top of new industry trends with our weekly internal newsletter and Monthly Magazine.
Support our Communities
Whether it’s through volunteering, providing paid internships, or sharing our expertise with local businesses, we’re always ready to support others. We work toward a positive impact on our community.
Volunteer regularly in New Orleans and DC with local nonprofits.
Donate to 501(c)3s of our staff’s choice three times a year to support local nonprofits.
Built the industry-leading Specialist Program (paid internship) to encourage and train budding marketers and creatives.
Speak at local events and host marketing events in New Orleans, DC, and even virtually.
Celebrate Often
We push ourselves every day, which deserves to be rewarded. Our competitive spirit leads to frequent wins, and we celebrate each victory, small or large. We never turn down a party or parade.
Offer employees financial rewards for achieving their goals.
Provide employees with a gift set personalized to them when they take on a new client.
Give a shout out each week to employees who achieve something outstanding during the course of their campaigns.
Assign one employee each week as the Most Value-Able Optimist, someone who best lived up to Online Optimism’s set of values.
Work is Work, Not Life
We trust our Optimists to do the work while on the clock and encourage them to unplug outside their office hours. Optimists are also given the flexibility to take vacations and make appointments. We firmly believe the best work is produced by those who prioritize their health, wellness, and life. A healthy work-life balance is key to a thriving company culture.
Encourage employees to turn off work when not in the office—no checking emails, no checking your phone.
Utilize a Summer Fridays program where employees get four half-days throughout the summer (that don’t count against their PTO).
Give the flexibility for any religious or Mardi Gras-based holidays to be used elsewhere in the calendar year as a paid day off, so employees can customize their vacation to the holidays that are most important to them.
Offer unlimited sick days to Optimists, so they can prioritize their health without being penalized.
Our Mission
Be a creative digital agency that puts people & Optimism first.
Our Vision
Be a leading creative digital agency that creates exceptional work and fosters employee growth in an effort to support thriving businesses and organizations in our community.
Macro
Macro is a free stock photography website that features inclusive imagery by diverse creators. Photographers are paid for their work and receive valuable exposure on the site. The project aims to place the spotlight on the culture and history in New Orleans and DC, captured through the lenses of talented photographers whose experiences shed a light on those who are often left unseen. Macro seeks to set the stage for these artists and their work by giving them the space and recognition they merit.
