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New Orleans Digital Marketing

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From the Bywater to the Garden District, our Optimists are here for you.

Ranking first on Google, increasing your Social Media following, crafting dynamic landing pages, and running successful ads are all components of a strong digital marketing plan. And while all of these services are sure to help you reach your target audience and increase brand awareness, it’s important to choose a digital marketing agency that understands your vision. So if you need help driving traffic to your site, reaching your audience, or creating a brand new website with personal flair, then you should hire a New Orleans digital marketing agency like Online Optimism!

At Online Optimism, we understand New Orleans and can relate to your audience no matter how they dress their po-boy. Not only were we born and raised in the Big Easy, but our company has worked with many New Orleans-based clients over the years: from hotels and banks, to car dealerships and non-profit organizations. 

We are optimistic that we can help you not only reach your goals but exceed them.

Content Marketing Director

Want to Work with Top Digital Marketing Experts?

Our New Orleans digital marketing agency comprises some of the top digital marketing experts in the city. Our Optimists work in four departments—design, content and SEO, digital ads, and social media—to help you with all your marketing needs. Each department will provide you with a personalized and holistic approach to your marketing strategy to make sure you are hitting your metrics for success. Our departments frequently collaborate to ensure the greatest outcome for your campaign, making sure your graphics, text, ads, and social media posts all project your distinctive brand identity.  

As a leading New Orleans digital marketing agency, we utilize our years of digital marketing experience to build the perfect strategy tailored to your business. We begin by familiarizing ourselves with your brand and working with you to create audience personas that you want to target, analyze your current online presence and marketing strategies, and listen to your goals before formulating our plan. We will keep you in the know as we enhance your digital presence to bring more clicks to your website, interactions with your social media pages, and search engine results. 

While our New Orleans digital marketing team will provide you with our expertise and suggestions for optimization, you will remain in control to ensure your business is represented just the way you want it to be.

2 out of 5 users will abandon a site that takes more than 3 seconds to load.

MORE THAN 1 IN 3 INTERNET USERS SAY THEY GO TO SOCIAL NETWORKS WHEN DOING PRODUCT RESEARCH.

BUSINESSES MAKE AN AVERAGE OF $2 IN REVENUE FOR EVERY $1 THEY SPEND ON ADWORDS.

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What have others said about our New Orleans digital marketing agency?

Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff’s expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we’ve had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team.

St. Thomas Community Health Center
Dr. Donald T. Erwin
CEO
St. Thomas Community Health Center

Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus.

Raphael Village logo
Emilia Aguinaga
Operations Manager

We interviewed more than ten firms about designing our website and Online Optimism stood out not only for having the best price, but also because they genuinely cared about the success of organizations like ours. We appreciated how Online Optimism went the extra mile by creating original artwork, allowing unlimited revisions and giving great customer service. I definitely recommend their services.

VIALINK
Andrew Holbein
Director of Administration & Data
VIA LINK

Our Capabilities

At Online Optimism, we are committed to understanding the ins and outs of your business so we can represent you in the best way possible. As a New Orleans digital marketing agency, we know that offering a wide variety of services is the most effective way to create uniquely structured campaigns that work for your needs. We offer services including videography and email marketing in addition to the traditional services of our departments, allowing you to reach new audiences with dynamic and cutting-edge content. We have seen great success in incorporating this work into various campaigns, and we’re ready to bring that success to your business.

Our team is also constantly working towards the latest certifications, making sure that your business stays ahead of the curve. In order to provide you with the best possible strategies, our digital ads team is certified by Google and Microsoft Ads, while our social media team and videographer are certified by Facebook Blueprint. There are also members of our team who have various HubSpot Sales Certifications and Google Analytics Certifications, ensuring that your digital marketing is a cut above the rest!   

Our Optimists work diligently to stay on top of their game and keep up with the latest trends, so you can rest assured that there is no angle to digital marketing we aren’t prepared and trained for. Read about some of our New Orleans successes here and here

See Our Latest Digital Marketing Blog Posts

Why Work with Online Optimism?

If you’re wondering what makes Online Optimism a top New Orleans digital marketing firm, it’s because:

You Own all the Creative Content

When working with Online Optimism, you own all the media and content we create for you from day 1. We aren’t picky about how our media files are utilized, so if you want to use our creations on billboards or YouTube, you have the power to do so. We want you to get as much value out of our work as possible, so anything we create for you belongs to you. 

We Offer Marketing and Web Development All in One

While our marketing efforts aim to bring you increased traffic and business, we also ensure that your audience is directed to a user-friendly website. From design to content, our team can help you handle website development to create the most impressive site possible. And because our departments collaborate to help you achieve a well-rounded online presence, you can rest assured that everything from your logo to your about page will project your cohesive brand identity.

We’re an Optimistic Agency

At Online Optimism, there is no middle man: you will always speak directly with our team, and the Account Executive will always be someone in one of our departments who knows the ins and outs of your campaign. We are always available to answer your questions, troubleshoot your campaign, and be exceptionally helpful in any way we can.

Being an OO Client

Once our team receives verbal confirmation that you want to work with us, we can begin the onboarding process. The process typically takes three weeks, so our Optimists can get up to speed and familiarize themselves with every aspect of your brand. 

We start with a kickoff meeting that gives our team the chance to ask you and your team various questions about your business, including its voice, goals, metrics for success, target audience, personas, and everything else we need to know to craft a campaign tailored to your needs

Our team will create engagement guides, initial posts, targeted keyword lists, blog posts, and more for your approval following the kickoff, giving you a taste of the high-quality work you can expect month after month. When looking for a New Orleans digital marketing agency, it’s essential to select an agency that will track your progress to deliver concrete results. Here at Online Optimism, we’ll work to make sure all tracking codes are in place and are accurately measuring results correctly before your campaign begins.

Learn more about our different New Orleans digital marketing capabilities below

Social Media

Our experts understand that social media is far more complicated and nuanced than simply recycling other marketing content for sporadic posts. When used correctly, social media is a critical tool for targeting customers throughout the marketing funnel.

With seasoned professionals, world-class management tools, and ongoing data collection, Online Optimism is able to provide a strategic, long-term approach to your social media presence across a variety of relevant platforms. Wherever your audience spends its time, we’ll be there with messaging that resonates.

Whether you’re looking for product sales, lead generation, customer engagement, or brand awareness, your goals drive our tactics. We’ll build a campaign based on your objectives and insights for digital marketing that is thoughtful and personal.

SEO

When you have a question, want to shop, or need a service, where do you go? For most users, the number one answer is Google. If your business doesn’t appear at the top of Google for relevant searches, you’re missing out on potential business.

It takes time, expertise, and paid researching tools to identify the best keywords for your company to target. And working toward achieving those rankings requires even more research, strategizing, and tracking. Fortunately, our team has the necessary expertise to help your website rank and get results.

In addition to keyword research and keyword-rich content, we provide local SEO, link building, on-site optimization, Google My Business optimization, tracking and analytics, and much more.

Content Marketing

The big question is how to get your target audience’s attention—and keep it. The answer? Effective content marketing! Content marketing is an important tool for communicating with your audience.

Our experts learn from your knowledge of your business, in conjunction with our own industry research and content marketing expertise, to determine what kinds of content and messaging will resonate with your customers. We craft a variety of content to meet your goals and target users at various stages of the marketing funnel.

We also produce blog posts, landing pages, whitepapers, and more for our clients, working with our Design and Creative Departments to create custom visuals to match your content. These infographics, videos, and physical collateral merge language and visuals for dynamic results and higher conversion rates.

Website Design

Your website is often the first impression that customers will have of your business. It’s important that your website reflects your values and culture, while also addressing your audience’s needs—all while delivering a seamless, intuitive user experience. Does your website have room for improvement?

If so, Online Optimism is the New Orleans digital marketing agency for the job! We’ve designed websites for local businesses in a variety of industries, leaning on our expert staff and agile skill set to find the right fit for each and every website client. Not only that, but we provide a post-launch training session to teach your organization how to easily maintain and update your website yourself, along with on-call services to provide help and support.

We also work with our Content Department to fine-tune your brand messaging, website copy, and SEO for optimal results and holistic strategy. In addition to user experience optimization, our team keeps responsive mobile design in mind so every customer is able to interact with your website.

Digital Ads

If you need to get your products in front of users fast, then digital ads are here to help. The fastest route to the top of Google searches is with paid ads. But if you’re going to pay Google for ads, as well as a New Orleans digital marketing agency to manage them, then you want to know your money is being spent carefully and wisely.

Our experts live and breath digital ads, pivoting based on the latest data from your campaign and changes in the industry. Depending on your goals and the competition, we can run search ads, display ads, video ads, geo targeting, or e-commerce campaigns, helping to take your business to new heights.

We're Ready to Get to Work!

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