Marketing Values for Post-Millennials
Do we still need to talk about Millennials?
Millennials were defined by the access they received from the technology revolution. Much research has been employed to understand how Millennials will use their technology access to live, work, and make purchases. Now, many researchers are looking to the upcoming Gen Z to see how they will shape our global economy. If Millennials are viewed as disruptive, then Gen Z is viewed as robotic. However, neither group is currently reshaping the marketplace.
Read our white-paper to discover how your organization can adapt to reach this highly skeptical generation.