Blog - Online Optimism

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The Latest

phone and AI image

March 16, 2023

How AI-Powered Chatbots Will Affect the Future of PPC Marketing

Illustration based on Midjourney prompt "a robot reviewing a checklist, digital illustration, flat style, 4K, tinted green, bright, optimistic, cheery"

March 6, 2023

Our Creative Digital Agency’s AI Content Guidelines

March 3, 2023

Embrace the Awkwardness: My Guide to Self-Promotion on LinkedIn

Business-Owner Highlights

From navigating COVID-19 to breaking through the booming startup ecosystem, this series, features voices from the business world in our communities.

Benjamin Scheiken from Fincast

August 2, 2022

Fincast

Nicole Toole from Conserve Innovations

April 21, 2022

Conserve Innovations

Gynélla Ngounou from SELF

March 11, 2022

Students Expressing Life through Fashion (SELF)

Featured Insights

people at a conference

Best CPG Conferences in 2023

February 14, 2023

people at a conference

group of people sitting around a table with design mockups

The Importance of Diversity and Inclusion in Design

October 4, 2022

group of people sitting around a table with design mockups

Next Door app available for download

Is the Nextdoor Advertising Cost Worth It?

April 4, 2022

Next Door app available for download

Blossom 1/2 NFT

Why We Made Our First NFTs

March 29, 2022

Blossom 1/2 NFT

punctuation marks used in writing to argue the defense of the oxford comma in marketing

The Oxford Comma In Marketing

March 24, 2022

punctuation marks used in writing to argue the defense of the oxford comma in marketing

More From Our Optimists

influencer filming a video with a ring light

February 13, 2023

What is the Deinfluencing Trend Taking Over TikTok?

Fixing an Instagram reach drop, symbolized by a smiling woman recording herself talking to her cell phone in a ring light stand

February 6, 2023

How to Fix An Instagram Reach Drop and Get Your Posts Seen

A family of four watching TV from the couch. Generated from MidJourney, prompt: "Family of four watching a TV screen from a green couch, illustrated, digital art"

January 30, 2023

A Guide to Small Business Advertising on Hulu’s Ad Manager

January 24, 2023

7 Key Considerations of an Effective Influencer Marketing Strategy

outline of women with various background colors

January 16, 2023

New Orleans Non-Profit Spotlight: Women With A Vision

Arrows pointing to 2023 target

January 11, 2023

2023 Marketing Predictions from Our Directors

graphic of a man and woman standing next to a checklist

January 4, 2023

How to Stay on Top of Employee Benefits Trends for 2023

on stage performance during the optima 2022 conference

December 12, 2022

What I Learned at Optima 2022 from James Clear, Author of the Best-Selling Book Atomic Habits