Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.
This week, we are talking about building a brand on TikTok. Our guest today is Fiona Chan, the founder, and CEO of Youthforia, an innovative makeup brand that you can sleep in due to the high quality, unique formulas. Fiona launched Fiona Co Chan in 2021 with the idea of Youthforia coming when COVID hit. She believed the best part of wearing makeup is going out, but oftentimes, people forget to take their makeup off, so she created a line so good you could sleep in it. Since then, she’s been building the brand on TikTok and currently has 116.7K followers and 3.1M likes.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
