We published 8 newsletters with 3 campaigns utilizing a re-sending technique through the partnership between Crescent City Schools and Online Optimism, which re-sent campaigns to subscribers who did not open the initial email newsletter. We also utilized subject line A/B testing to determine which subject lines worked best with the audience and gauge what information they wanted from the newsletter.
With a consistent schedule alongside a branded template, Crescent City Schools could highlight happenings at their schools that subscribers did not previously know. The newsletters included quotes from CCS scholars and teachers, updates to campus projects, and teacher and board member spotlights.
Our team’s time, dedication, and branded template proved valuable in updating subscribers on the network’s COVID-19 policies and in-person learning plans. The newsletter’s new format also connected subscribers with valuable resources such as the organization’s education conversation series and recorded school events.