Search & Content Director
Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020. Lauren’s main duties are: Search & Content management, including content creation, editing, on-site optimizations for SEO, and off-site link-building; Account Executive duties for several of Search & Content’s largest accounts; management of Content Specialists and mentorship of non-Senior Content Strategists and Content Analysts; and internal departmental improvement, optimization, and innovation.
Originally from Illinois, Lauren moved to New Orleans to complete her Bachelor of Arts in English at the University of New Orleans. She continued her education at UNO, earning a Master of Fine Arts in Creative Writing. Outside the office, Lauren writes poetry, reads, and spends time with her rescue dog, Jetta.
Bachelor of Arts, University of New Orleans
Major in English
Master of Fine Arts, University of New Orleans
2020 Ada Lovelace Award Digital Marketing Nominee
2021 Ada Lovelace Award Digital Marketing Nominee