Lauren Walter, Author at Online Optimism

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Lauren Walter is the Search & Content Director at Online Optimism. You can learn more about her here.

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What I Learned at MozCon: Going the Extra Mile Is Your Greatest SEO Advantage

August 4, 2022

A chart with search engine market share in the U.S. While Google has the majority, specialty search engines like DuckDuckGo and Ecosia still hold some market share.

What Are Specialty Search Engines and How Should You Use Them for SEO?

May 19, 2022

Two entrepreneurs on laptops at a table asking each other, "Is it too late to start blogging?"

Is It Too Late to Start Blogging in 2022?

March 21, 2022

Baseball cap worn backwards on a man's head

Marketing to Late Millennials and Early Gen Zers

September 17, 2019

Rainbow flags hanging in the French Quarter, where there are plenty of ways to celebrate Pride Month in New Orleans.

Top 9 Ways to Enjoy Pride Month in New Orleans

May 29, 2019

A green semicolon on a green background in a colorful, modern style.

3 Grammar Mistakes You Don’t Know You’re Making

April 30, 2019

An open laptop, notebook, sketches, and a plant.

4 SEO Strategies for 2019

February 26, 2019

A typical scene for someone sitting down to write a blog post: an open notebook, laptop, and cup of coffee on a desk. Knowing your purpose before you write is one way to improve your blogging.

3 Ways to Improve Your Blogging in New Orleans and Beyond

November 20, 2018

Take a break from a blank screen or page like these, and use these 3 figures of speech to revitalize your writing.

3 Figures of Speech to Revitalize Your Writing

August 21, 2018