Is It Too Late to Start Blogging in 2022?
Whether you’re just getting a website for your business or you’re thinking about adding a blog to an existing site, you’re not alone if you’re asking yourself, “Is it too late to start blogging?” The answer will depend on why you want to start blogging, but the good news is that it’s never too late to start!
First, Ask Why You Want to Blog
If you’re worried that it’s too late to start blogging, consider these common use cases and solutions. Which of these questions are you really asking?
Is it too late to start blogging if I’ve already had a website for a while?
Just because you launched your website without a blog doesn’t mean you can’t add one later!
The technical side of things will depend on your content management system, but most popular CMSs make it easy to start a blog on your site. There are readily available instructions for setting up a blog on WordPress, Squarespace, Shopify, and more. To make sure users see the blog, add a link to it in your navigation menus—especially the menu at the top of your site.
If you’re worried that users will wonder why you’ve suddenly started a blog, you’ve actually stumbled across an excellent topic for your first post. It’s not unusual to state the purpose of your blog and what readers can expect in a first post. This helps to introduce and explain this new addition for any users already familiar with your site, as well as any newcomers.
Is it too late to start blogging in order to inform my website’s audience?
If you’re interested in sharing content that will be relevant to users who are already on your website, then starting a blog is an easy decision to make.
Perhaps you want to keep current customers informed, or maybe you already have a strong system in place for sending interested prospects to your site. In either case, you have a captive audience at your disposal, so make the most of it. Start a company blog to:
- Answer frequently asked questions
- Address common pain points and concerns
- Announce company news, products, and features
- Share compelling case studies and customer testimonials
- Become a thought leader in your industry
Is it too late to start blogging with content I want to share on social media?
Blogging is an excellent way to support your social media efforts. If you want to engage users with more in-depth topics, it can be helpful to send them to a full blog post with more information once you’ve captured their attention.
Attempting to share a huge block of text on social media will often lose readers’ interest—and on platforms like Twitter, it isn’t even possible. This is because users are expecting content that aligns with the platform they’re currently using, and most social platforms favor shorter content. In addition, blog posts often come with more formatting options, such as different headers or bulleted lists, that make it easier to organize lengthy content pieces.
As an added bonus, users who jump from your social profile to your blog end up on your website, where they can readily find more information about your products or services, potentially bringing them closer to making a conversion.
Is it too late to start blogging for SEO?
If your goal is to improve your website’s SEO and appear for more search terms on Google, Bing, or Yahoo!, then starting a blog is a solid strategy. While it isn’t too late to start blogging, you should keep in mind that SEO is a long-term investment, so it will take time to see results.
Depending on the authority of your website and what SEO tactics you use, it could take 6 months or more for your blog posts to begin ranking for terms that are regularly searched. For more competitive search terms, it could take even longer to start ranking well.
If you want to start blogging for SEO purposes, keep in mind:
- Which search terms you’d like to rank for
- What a user’s intent would be when searching those terms
- Whether those terms are actually being searched
- How competitive it is to rank for those search terms
- How likely your site is to rank for those search terms
- What kind of content would fulfill a user’s intent when searching those terms
You may have a sense what the answers to some of these questions will be. But the best way to be sure is with keyword research tools, such as SemRush or Moz. This will allow you to make data-driven decisions that lead to better results.
Consider Your Goals and Readers
Blogs are an invaluable business tool, but how you start your blog and use it will depend on your goals and intended audience. Perhaps several of the use cases above applied to you—or maybe none of them. When considering how to get started, ask yourself:
- Who do I want to read my blog?
- How will they learn about my blog?
- What kind of content do I want to share?
- Why will my content be valuable to my readers?
- How often will I publish new content?
- What do I hope my blog will accomplish?
These answers will help inform a cohesive, results-driven strategy for your blog.
Contact Us to Help Your Business Start Blogging
Still uncertain about the best way to start blogging or how to reach your goals with a company blog? Online Optimism can help!
We’re a digital marketing and design agency that offers not only SEO and content marketing services, but also social media, digital ads, web design, branding, and more. Whether you just need help blogging or you’re interested in a larger holistic campaign, our team of experts is ready to take on the challenge.
Contact us today to learn more about our services and blogging expertise.