Motion Graphics Animation

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Is Animation Right for Your Business?

With New Orleans at the film epicenter of the south and with animation featured in some of the highest-grossing films to date, it’s safe to say that animation successfully engages with audiences of all ages. But how could it be useful to your business? Well, there are endless animation production techniques to engage with a wide range of audiences and they are not just limited to film.

The use of animation has allowed us to convey messages that live-action videos may not. It can be used to simplify complex and difficult topics in a way that evokes emotion in your audience. Your audience is so used to seeing up to 5,000 ads per day that your business needs a creative way to cut through the noise, and motion graphics animation can do exactly that. By using this type of moving imagery, you have the power to communicate with all types of people in a fun, interactive, and easily comprehensible way. Communicating with a wide audience can oftentimes be difficult, but our team helps you get through to your audience in a visually pleasing and unique way.

Use Motion Graphics to Present Your Business in a Fun and Engaging Way

The demand for videos in marketing is ever-increasing and more than half of consumers now want to see more video content from their favorite brands. Video is now a major part of any successful marketing strategy for businesses in all sectors, with no signs of slowing down. Creative videos that use motion graphics are commonly used in marketing as they’ve proven to be successful at increasing consumer engagement, improving brand awareness, and driving customers to purchase. As videos tend to have a higher engagement, businesses can expect users to remain on their site longer which is great for improving your website’s search engine optimization (SEO) as Google recognizes your site as more credible–win, win! 

These days, your customers are looking for new and interesting ways to engage with your content. Animation videos can be short, making them great for quick social media posts or long, making them great for educational purposes. Use animation in your presentations to stand out or on your website to inform. Animation can be incorporated into live action video or act as stand-alone videos as well. There are many options available to integrate animation into your brand and at Online Optimism, we help you with exactly that.

Out of 50 of the best explainer videos, 86% of them feature animation.

Only 20% of people remember the information they read and only 10% remember what they heard. Visual information, on the other hand, is processed 60,000 times faster than text.

76% of marketers say that animated videos have helped them to increase their profitability.

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What have others said about our motion graphics?

Our videos from Online Optimism were always great, but when we needed a little extra explanation, we asked what they could offer. Their animations turned a great video to an exceptional one, as complex topics (and driving maneuvers for our truckers) became easy to understand. We appreciate their willingness to work with us until the video was absolutely perfect, and the look and feel just right.
Lauren GastDirector of Marketing & Communications, Truck Driver Institute

A New Orleans Animation Company with a Difference

Our experienced in-house design team often uses motion graphic animations to convey the messages of our clients from varying industries. We spend time learning about your brand and your business’s needs before ever putting pen to paper to ensure we understand the best way for you to get the most out of our services. We work with you from the initial concept, through to mockups, storyboards, and drafts to ensure the creative ideas you have for your brand are accurately represented in the final motion graphic. Whether we are incorporating motion graphic animation into educational infographics, tying animation into seasonal social media posts, or creating something entirely new and different, our team brings your graphics to life–literally! At Online Optimism, we collaborate by using our expertise in video marketing and animation production to provide you with a campaign that is relevant and thought-provoking for your audience. 

Remember, 90% of information that is transmitted to the brain is visual so make sure that you’re content is as eye-catching as the animations we know and love. To find out more about how we can help you create beautiful animations for your business, contact us today!

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Ways to Use Motion Graphic Animations

Animation for Social Media Messaging

Using your animated videos on your social media pages is an excellent way to engage directly with your audience. With 74% of consumers using social media as part of their purchase decisions, it makes sense to offer them unique content that is highly engaging so you give your customer added incentive to purchase. Utilizing social media also allows you to target your audience more specifically than other marketing platforms. Your brand is unique, so make sure you’re reaching out to the audience that resonates with you the most.

Enhance User Experience

Not only do animations look pretty on web pages or social media pages but they can also enhance a customer’s user experience, which in turn is great for SEO. Animations are particularly successful in explainer videos. These are videos that explain an idea, product, or a service. Consumers are far more likely to purchase products with insightful explainer videos as it builds on trust and enhances the user’s experience. Google ranks videos high based on engagement but ranks explainer videos even higher as they have a much higher engagement rate. Explainer videos are 50x more likely to reach the first page on Google! Given that some of the most successful and viral explainer videos contain animation, there are many benefits to including animation in your marketing campaign.

Animation in Videos

Given how versatile animations are, they can be added to live-action videos to help further explain a concept or simply to make it look cleaner. Our design team uses live-action video in tandem with animation to create stunning visuals. Video production can oftentimes seem daunting and it can be hard to tell if your audience will be receptive to your new video. Having worked with clients in various industries, we come up with a clear video production plan to make sure your video comes together without a hitch.

Monitoring & Reporting

We know how important it is to know whether your video is actually performing well and we use our various reporting tools to ensure that you stay on top of your content. Whatever metric is most important for your business, be it revenue, traffic or engagement is trackable and provides valuable insight. We provide frequent quantitative data that can tell you how many people watched your videos, how they engaged with them and if they converted. This data is crucial in understanding what works well for your business and what areas of your marketing campaign need improvement.

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