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Social Media

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Interested in Improving Your Company’s Social Media Presence?

Most companies today are on social media, because most people are on social media. But how many businesses are actually making the most of these social media sites to attract, engage, and retain customers? While some companies lack the marketing experience or technical capabilities to make the most of their social media, others simply don’t have the time. Creating social media content, engaging with your fans and customers, and producing paid advertisements on social media all take time and expertise to do well. Online Optimism has a full range of social media marketing and management services to ensure your social media drives results for your business.

Communicating with Your Audience

By targeting the right audiences with paid advertisements and organic content on social media, Online Optimism grows your following with people who are actually interested in your products or services. Once you are able to reach your audience directly on social media, you possess an invaluable line of communication with your customers. Social media allows you to instantly share posts about company news, promotions, products and services, and your latest content marketing pieces with your biggest fans.

Proven Experience

The Online Optimism social media team has years of experience working in a variety of industries including healthcare, hospitality, retail, and much more. We employ a thorough onboarding process to learn all the ins and outs of your business so we can manage social media on your behalf with efficiency and accuracy. This includes creating posts, ads, giveaways, and whatever else your company needs.

As social media managers, we not only deal directly with your online persona, but we deal with the customers who interact with that persona. We watch your brand to make sure we address comments and interactions that occur across a variety of platforms. Whether you’re marketing to teens across the United States or soccer moms right here in New Orleans, we use a customized, comprehensive approach to build your brand.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

We make sure your fans have the right experience with your brand.

89% of all marketers indicated that their social media efforts have generated more exposure for their businesses.

Gain new fans, followers, and customers on social media with Online Optimism.

More than 1 in 3 Internet users say they go to social networks when doing product research.

See more sales with a strong presence on social media.

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What Have Others Said About Our Social Media Work?

Online Optimism has been an exceptional partner for building our presence on social media as well as helping us to promote specific product campaigns through social media advertising. We were very pleased with the outcome of these campaigns and over a period of four months, we realized approximately $80 million in new or expanded relationship deposits. Online Optimism helps to keep our brand top of mind while always recommending the most up to date, recommended strategies for how we can best optimize our efforts on Facebook and Instagram. We have continued our partnership with Online Optimism with additional campaigns and continue to look to them as experts in social media and digital marketing.

First Bank and Trust

Terry Almon

SVP of Retail and Marketing

First Bank and Trust

Launching a Business with a Social Media Strategy

Are you starting from scratch with your company’s social media? If you have a new business to promote, need to increase your website traffic or sales rates, are looking to sell an upcoming product, or just need to rebrand your company, the social media services from Online Optimism can help.

Our social media team develops a strategy based on big data that produces higher conversion rates and measurable results for your business through competitive benchmarking. We also use localized strategies, which allow your new or expanding business to get ahead by interacting with customers and creating original, engaging content for your brand. The execution of your campaign matters greatly, and we provide the services you need to get ahead in your specific industry. Our social media strategies are personalized to fit your local, regional, national, or international campaigns.

See our Latest Social Media Blog Posts

Learn more about our different Social Media Marketing tactics below

Campaign Management

For social media campaigns to succeed, they require a long-term process that is well thought out. Contrary to the common perception of social media as a spontaneous reaction to daily events, each post is curated and holds a specific purpose in a larger plan for your business’ goals.

At Online Optimism, we pride ourselves on the research and preparation that goes into every social media campaign. Our social media team works closely with our clients during the onboarding process to understand the voice and tone of the company we represent. We study your online persona, including your website, news mentions, interviews, and past social posts, to create a roadmap for how to interact with customers on your behalf. Once we understand your company’s voice, we plan out social media posts for every platform in your plan, complete with written copy, images, videos, and anything you want to share. Posts are accompanied by the proper hashtags when appropriate and shared at the optimal times for their respective platforms. For us, social campaign management is a holistic process that goes well beyond what a typical agency is willing to offer.

Content Creation

To perform well, social media marketing requires high-quality content on a regular basis. Our social media team expertly marries copy with images and video in the posts we produce for our clients. In addition, Online Optimism’s social media department collaborates with our graphic design and content marketing departments to plan, produce, and optimize custom graphics, videos, animation, infographics, and more that can be shared on social media.

Audiences don’t want to see the same stale posts again and again, which is why frequent content creation is essential in social media marketing. We work side-by-side with our clients to determine which content is best for their businesses. Often, a variety of content pieces across different platforms are required to convey a single message. For example, some of the most successful campaigns utilize photos, blogs, and video on Facebook, Twitter, and Instagram to reach audiences multiple times wherever and whenever they might be online.

No subject is too difficult for our team to tackle. Our writers, photographers, videographers, and designers have all become de facto experts in industries ranging from healthcare to automotive sales through our extensive content creation campaigns. We go above and beyond to produce accurate, effective content on your behalf.

Monitoring & Response

Social media management is a full-time job and not suited for the faint of heart. Aside from campaign management, content creation, and social posting, our social media department works on weekdays and weekends to monitor our clients’ social media profiles and respond to the questions or concerns their followers may have.

Social media has become much more than just one-way communication between companies and customers. Today, social media has created a platform for open dialogue between businesses, customers, critics, fans, and everyone else on the Internet. On the one hand, this open dialogue allows your business to showcase praise, comments, engagements, and positive social mentions from customers and fans, which can persuade potential customers better than a traditional ad. On the other hand, social media has also become a place where customers air their grievances, putting companies in the crosshairs in a public forum. Our social media team is full of community managers who are able to analyze and respond to both positive and negative public feedback.

Paid Advertisements

Ever wonder how some companies’ social media posts seem to appear far more frequently than others? One of the most pervasive and effective forms of social media content across different platforms is paid advertisements. Paid advertising on social media allows businesses to promote their products or services and put them in front of the audiences who are most likely to buy them.

Using our extensive set of software tools and years of expertise, Online Optimism is able to create ads and promote them to demographics purposefully targeted for our clients’ campaigns. We can also use your marketing dollars to promote organic posts and increase their reach. Paid social ads are used to increase awareness, engagement, and conversions across all industries and sectors. When done correctly by our experienced professionals, paid advertisements fit seamlessly into a user’s social media feed, which gives them a natural appearance. Every paid ad is specifically tailored to an audience we can identify on a social media platform. Through Facebook, for example, we can send different ads for the same business to various groups based on age, gender, income, education, and much more. By perfecting this targeting, we increase the chances of turning these audiences into paying customers.

All Social Media Platforms

Online Optimism’s social media department has experience working on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube, Periscope, and any social media platform you can think of. If there’s a social platform you’re interested in, chances are we already have a client or employee using it.

Every business is unique, and not every business should be on every social platform. Even more importantly, some businesses should rely heavily on certain social media sites and purposefully avoid others. At Online Optimism, our team is able to identify your business needs by researching your industry and considering both your long-term and short-term goals. We then consult with you about which platforms are best for your business.

Visual or experiential businesses may want to invest in platforms like Instagram, which can quickly display images and videos in a curated environment. Meanwhile, technical, service-oriented businesses might post more frequently on Facebook or LinkedIn, where they can easily release informational content. Finding the right social media platforms is no simple task, and executing content correctly on those platforms demands even more social media prowess. By choosing the industry leaders and social media marketing experts at Online Optimism, your business can greatly expand its reach and results.

Social Media Giveaways

Social media has the potential to reach millions of consumers. But how can brands and businesses extend their preliminary social media outreach to gain the largest audience? One of our tactics during a social media campaign is to partner with other brands to create curated contests, prizes, and giveaways for your followers.

By creating contests and giveaways promoted through social media, our team is able to grow modest brands into recognizable and respected businesses. Contests usually receive high engagement from followers, who readily tag their friends and family in the comment sections. These tagged users are directed to your contests and often become followers themselves. We also encourage those who enter to regularly check your social media profiles for upcoming contests, which keeps them coming back to your business and puts them in front of your other posts about products or services.

Our promotions don’t occur in a vacuum. We use our knowledge of your customer demographic and our connections with brands across the country to create curated, customized giveaways so your followers get something they love. Through our promotions, we are able to form an emotional connection with your audiences while giving them something that will always remind them of the value your company has to offer.

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