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Introducing Disney Campaign Manager: Your Gateway to Streaming TV Advertising Excellence

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. As we bid farewell to the era of Hulu Ads, we welcome the dawn of a new era with open arms: Disney Campaign Manager. With over 4,200 brands and 1,000 agencies already on board since its inception in 2020, Disney Campaign Manager isn’t just a platform; it’s a pioneering force reshaping the future of streaming TV advertising.

Gone are the days of navigating through multiple platforms for your advertising needs. Disney Campaign Manager brings simplicity and efficiency to the forefront, empowering businesses of all sizes to harness the power of streaming TV advertising within Disney’s content ecosystem.

What sets Disney Campaign Manager apart? Let’s dive in.

Streamlined Access: 

Say goodbye to barriers to entry. Disney Campaign Manager offers a seamless onboarding process, ensuring that businesses of all sizes can effortlessly navigate the world of streaming TV advertising.

With budget minimums as low as $500 per campaign, and a self-service platform that makes campaign setup and reporting easy, Disney Campaign Manager is democratizing streaming advertising.

Targeting Precision: 

Reach your desired audience with unparalleled precision and get reporting of results with demographic segments built in. Disney Campaign Manager provides a wide selection of targeting parameters, including demographic and geographic options, tailored to suit your advertising needs. All of these targeting options are also present when pulling campaign reports, making audience testing much easier than conventional TV or even many of the current major streaming platforms.

disney targeting precision

Real-Time Performance Metrics: 

Measure your campaign performance with ease. With near real-time analytics, you’ll gain valuable insights into the effectiveness of your ads, enabling you to optimize your campaigns for maximum impact. You don’t have to wait until a campaign ends to know if your audiences or placements are working. You can track campaign performance and make decisions based on data within hours after launch.

disney performance metrics

Expanded Inventory: 

With access to fan-favorite networks such as ABC, Freeform, FX, Hulu Originals, Live Sports, National Geographic, and now, Disney+, the possibilities are endless. Reach engaged consumers across a diverse range of platforms, all within the Disney Campaign Manager ecosystem.

Enhanced Features: 

We’re constantly innovating to provide you with the best possible experience. From support for campaigns featuring multiple ads to the integration of VAST tags for seamless ad delivery, Disney Campaign Manager is committed to staying at the forefront of technological advancement.

Flexible Billing: 

Managing your advertising budgets has never been easier. Disney Campaign Manager offers flexible billing capabilities, including aggregate, threshold, and third-party options, designed to streamline your financial processes.

Are you ready to unleash the power of Disney’s automation for your advertising endeavors? Get started with Disney Campaign Manager today and embark on a journey towards streaming TV advertising excellence. Simplify. Optimize. Succeed.

The future of streaming TV advertising awaits. Join us on this exciting journey with Disney Campaign Manager.