Creative should get better over time. Our team will analyze, review, and learn from your current campaign to get even better greater for the next one.
We do this across platforms. Our social media team loves deep-diving into Facebook’s ad reporting tools. On Twitter, we use their insights platform. All the major social networks’ analytics will be able to tell you which creative is truly the highest performing, including headlines, links, images, CTA buttons, and other items. For Search, we use a variety of tools to measure the performance of your Washington DC creative campaign. This includes the classics, like Google Analytics (V4 or for those still on it, V3), Google Search Console, and Google Webmaster Tools. We’ll also incorporate Bing Webmaster Tools as well. Lastly, we’ll utilize some of our premium reporting pieces, including SEMrush, Moz, and Google Data Studio.
All of our creative reports can be customized for your stakeholders, including any advisory or executive boards that want a hands-on approach to your company’s digital marketing.