Is the Nextdoor Advertising Cost Worth It?

Nextdoor is a social media platform that is uniquely built for businesses to connect with clients or customers locally. Therefore, it allows companies to connect to the people around them, give and receive advice, and create relationships with neighbors, businesses, and public services in a trustworthy way. The Nextdoor advertising cost is inexpensive, easy to implement, and effective. 

This platform allows businesses to reach out to their communities and neighbors. It is made for ordinary people who want to learn more about what is around them and seek advice. Additionally, Nextdoor is meant to be a safe space for people to give a helping hand, support local businesses, receive trusted information, and make connections.  

Why Pay the Nextdoor Advertising Cost?

Nextdoor advertising offers a wide range of options to help you form connections with new people. Most importantly, this app gives you everything you need, including: 

  • Exchange helpful recommendations
  • Watch neighbors support local businesses and organizations 
  • Receive relevant information about companies and public agencies in real-time 
  • Instantly connect to new and existing businesses 
  • Reach neighborhoods that relate to your business 
  • Establish a local online presence for your organization 
  • Digitally advertise local events 
  • Nextdoor advertising costs can help you promote local deals 
  • Increase brand awareness 

Does This Work?

Nearly 1 in 3 US Households are on Nextdoor

This means your business would be reaching a broad audience and gain lots of attention. 

53 million recommendations for businesses are made by neighbors on Nextdoor

You can reach new customers quickly and effectively just by creating a page on Nextdoor to allow people the opportunity to refer your business. 

88% of members shop at a local business at least once a week 

Nextdoor gives users the chance to learn about your organization and take action. 

67% of members share recommendations with their neighbors 

Tons of customers are aware of new businesses from referrals on Nextdoor.

Consider Your Goals

Nextdoor is used for regular people and businesses. So, it is up to you to decide what you want to get out of paying for Nextdoor advertising costs and how you use it. Here are some questions you might be asking yourself: 

  • How do I get people to start talking about my business?
  • Am I going to reach out to other organizations for help?
  • Will I help other companies?
  • How much do I want to spend on Nextdoor advertising costs?
  • Do I want to make connections with new people?
  • What am I hoping to accomplish on Nextdoor?
  • What kind of company do I want people to see me as?
  • How can I create the most value on Nextdoor?
  • How many ads do I want?

Where Do I Start?

After considering your goals and how you want to portray your business, you can jump right in! It is free to sign up for Nextdoor; all you need to do is set up a Nextdoor business account online. By creating this, you can add in all of your contact information, business hours, photos, links and chat directly with people in your community. 

As a business page on Nextdoor, it allows your company to speak with customers and neighbors directly. This is a great way to gain exposure and put your business out there! If you can create firsthand connections with your consumers and neighbors, so your community will value your business. 

In addition, you can also choose to promote your business using Local Deals. The Nextdoor advertising cost is only around $75. This will help you gain more attention and exposure, enticing your community to talk about your business and gain more traffic. 

Tips for New Businesses 

Getting started on a new platform can be difficult, but the Nextdoor advertising cost makes it easy. Anyone can create a business account on Nextdoor, but there are also a couple of tips to make sure that your company is getting the most out of using Nextdoor. 

  • Create posts that are kind, community-focused, and relatable. This will make your business stand out from the rest by posting engaging content that your neighbors can relate to. It will also increase your chances of getting more consumers because they will be more likely to share your post with another user. 
  • Choose how to target your posts. You can choose to target a small radius of people or include any or all neighborhoods within a 2-mile radius of your business. Deciding how many people you want to attract can be an excellent first step. 
  • Run Local Deals. This can help you spread the word about a new deal or offer. When you choose to have a promotion running, it is smart to use Nextdoor advertising costs to create a Local Deal advertisement so you can gain the attention of more consumers and receive more foot traffic. 
  • Respond to your customers. If a Nextdoor user reaches out to you and your business, respond! This is the best way to gain and retain customers. If you let them know that they are heard and you are there for them, it makes a difference in their experience, so they will want to help promote your business. 

What is the Nextdoor Advertising Cost?

Local businesses can advertise on Nextdoor for free! All you have to do is claim your Nextdoor business page and create posts about your business. Companies also have the opportunity to use Local Deals to help meet business goals. These Local Deals can make the Nextdoor advertising cost as little as $3.00, and the average cost is $75.00. Nextdoor also utilizes brand advertising to help organizations reach multiple neighborhoods around the country by using sponsored posts. 

Contact Us to Help Your Business Get Started on your Nextdoor advertising cost

Still unsure of how to get started or what your Nextdoor advertising cost should be? Online Optimism is here to help you! 

We’re a digital marketing and design agency that offers SEO, content marketing, social media, digital ads, web design, branding, and more. Whether you just need help setting up a Nextdoor account or you’re interested in a more extensive campaign, our team of experts is ready to take on the challenge.