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Module 3: Production

Smartphone technology is advancing, and you no longer need extensive training or expensive equipment to become a videographer. All of your tools sit in the palm of your hand—your smartphone will take you from pre-production to post-production, and then back to the beginning to do it all over again.  This type of accessible video production is exactly what our certification aims to promote, and with the right instructor and guidance, we’ll have you creating top notch short-form video in no time! 

Senior Content Strategist Jordan takes you through some production tips:

Despite the ease of creating content on your phone, you still want to ensure that your video resembles a high-quality, finished product. One of the key ways to accomplish this is to be intentional about how you film your subjects, scenery, and products. First, you’ll want to set up your tripod, as well as the lighting that you chose in the pre-production stage of your process. Whether this lighting is artificial or natural, remember to always place your subject facing the source, so that you avoid any unwanted shadows or unevenly distributed light. You’ll also want to make sure that the environment you’ve chosen is quiet and free from distraction. 

Once you’ve assured that your lighting and filming environment are good to go, you can place your subject within the frame. If you’re the subject, we recommend putting at least 4-5 feet between the camera and yourself. This distance allows the viewer to see more of your face and establish a connection with you. If you plan on speaking in your video, be sure to have an animated, upbeat tone. There’s nothing worse as a viewer than feeling as if you’re listening to a computer drone on and on. 

Lastly, remember to take your time! Video production is a learning process, so don’t feel bad about recording your video once, twice, or even a third time. Also, recording for a few additional seconds can actually help you edit your video in the post-production phase and prevent any abrupt transitions or stopping points.

Testing Time! Pass the below quiz to move onto the next module.

True or False: You need high-tech equipment and extensive training to create short-form video content.
Where should your lighting source be?
Which of these is an ideal type of filming environment?
How close should you be to the camera?
Why should viewers see your face?
How should I talk in my short-form video?
Online Optimism’s short-form certification teaches you how to create short-form video content on your______.
Fill in the blank.
Short-form video content should be_______.
This field is for validation purposes and should be left unchanged.
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