Despite the ease of creating content on your phone, you still want to ensure that your video resembles a high-quality, finished product. One of the key ways to accomplish this is to be intentional about how you film your subjects, scenery, and products. First, you’ll want to set up your tripod, as well as the lighting that you chose in the pre-production stage of your process. Whether this lighting is artificial or natural, remember to always place your subject facing the source, so that you avoid any unwanted shadows or unevenly distributed light. You’ll also want to make sure that the environment you’ve chosen is quiet and free from distraction.
Once you’ve assured that your lighting and filming environment are good to go, you can place your subject within the frame. If you’re the subject, we recommend putting at least 4-5 feet between the camera and yourself. This distance allows the viewer to see more of your face and establish a connection with you. If you plan on speaking in your video, be sure to have an animated, upbeat tone. There’s nothing worse as a viewer than feeling as if you’re listening to a computer drone on and on.
Lastly, remember to take your time! Video production is a learning process, so don’t feel bad about recording your video once, twice, or even a third time. Also, recording for a few additional seconds can actually help you edit your video in the post-production phase and prevent any abrupt transitions or stopping points.