Case Study: A Fresh Look for the World Trade Center of New Orleans


The World Trade Center approached us seeking a modern website with improved functionality and appearance. Our challenge involved designing a simpler interface to highlight the content and showcase the wealth of business opportunities in New Orleans and the State of Louisiana.

Mobile-First Design.

Our mobile-first approach ensures that content can be accessed from any device at any given time. With businesspeople on-the-go in mind, we designed a simple and functional experience.

Everything Where You’d Expect It To Be.

Combined pages and a re-thought content strategy allowed us to streamline the navigation and provide users with the information they need  – when they need it.

A Rich Desktop Experience.

While our design is mobile-first, the desktop experience is uncompromising and beautiful. Immersive imagery complements the content without distracting the user.

Simplicity and Efficiency.

Clear call-to-actions and iconography guide the user to the where they want to go. With a variety of ways to explore and find new content, there’s less time searching and more time learning about business opportunities in New Orleans.

We reached out to Online Optimism, after going through a significant content rewrite of our website, to undergo a substantial visual redesign. Our goal was to modernize our site on the front and back ends, matching our digital vision with the industry-leading organization we are in real life. Their team helped us achieve that and more, building a website that not only looks great, but functions exceptionally as well.

World Trade Center New Orleans: Serving the State of Louisiana
Meaghan McCormack
Vice President of Marketing & Communications
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