Case Study: Building a Business from Scratch


Mid City TMS wanted to bring in patients to their new clinic, drive traffic to their site, and establish themselves as a thought-leader in the medical community, all while starting without the benefit of an existing online presence.

Mid City TMS was a brand new medical facility offering treatment for depression. They had no website, social media presence, or online credibility. Mid City TMS had to build trust with potential patients if they ever wanted to get them in the door. Furthermore, their clinic is located in New York City in a region that has large, well-financed hospitals and medical groups vying for the same patients. How can we help a startup medical organization gain traction in a competitive market?

Increase traffic to your site


Our team knew that the key to building brand awareness was by building trust among potential patients and establishing credibility for Mid City TMS. After meeting with the company founders, we created these key goals:

  • Rank on the first page for keywords related to the TMS industry
  • Receive authoritative backlinks on reputable news sites
  • Create high-quality content that leads to conversions

Our SEO and Content departments created optimized web copy that made Mid City TMS’ website both professional and searchable. We added new, medically relevant content to the site every week with the approval of Dr. Bryan Bruno, Medical Director at Mid City TMS. Our team of researchers and writers became well-versed in medical jargon and created an online space where future patients could learn about a unique medical procedure.


Our weekly blog posts on the Mid City TMS website helped embed long-tail keywords into the site that boosted the clinic’s relevance in the eyes of Google and other search engines. Searchers could now find Mid City TMS first if they looked for “Manhattan TMS Doctors” and other key terms.

Mid City TMS was featured in over a dozen high-value online publications including Huffington Post, Reader’s Digest, Bustle, and Thriveworks. These links boosted the clinic’s authority and increased organic search traffic to the site.

Web searchers began not only finding Mid City TMS through Google, but eventually converting to become recurring patients as well.


Relevant Terms Rank 1st on Google
Percent of Traffic From Organic Search
Percent Increase in Organic Traffic Compared to Month 1
Monthly Visitors for Organic Search

Featured Snippets

Featured Publications

From the Client

When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward. We’ve been very happy with the results throughout the campaign, and would recommend them to anyone needing digital marketing services for their company.

MidCity TMS
Dr. Bryan Bruno
Medical Director
Mid City TMS
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