Case Study:Bringing Headline Studio’s Website to New Heights


Headline Studio is a content-first studio specializing in multi-platform strategies, from in-house content creation to high-end publication design and production. As part of Advance’s family of companies, Headline Studio puts their clients in front of millions of readers and consumers. Using their digital expertise, they help clients tell their stories in creative and innovative ways.

We were tasked with telling Headline Studio’s story by creating a new website that also put their clients and work front and center.

Headline Studio old website mockup on laptop
Previous Website

Showcasing their Work

Online Optimism’s Design Department worked with Headline Studio’s team to create engaging and highly visual case studies. By creating templates and an easy-to-use system on their website’s backend, they are now able to quickly create case studies and customize them to fit their needs.

Headline Studio website screenshots

Bold, Beautiful Imagery

What better way to highlight Headline Studio than to showcase their work? Our focus for this website was to come up with a design that could recede into the background so that the imagery itself could tell the real story.

Headline Studio mobile phone mockup

From the Client

As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10.

Headline Studio
Nick Payne
Director, Client Strategy
Headline Studio
Headline Studio Mockup on tablet
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