Case Study: Website Redesign

Rebuilding a Digital Presence

Challenge

St. Thomas Community Health Center needed a website that would be helpful to their existing patients, bring in new patients, showcase their staff’s incredible expertise, and cater to a wide audience that had an incredibly varied set of needs.

St. Thomas has several modern medical facilities, but their previous website didn’t match the standard of quality and care of their faculty. With limited contact forms, non-existent SEO, and lacking social media integration, their website didn’t match the professionalism that is expected of a leading team of medical professionals.

Insights

Our team met the challenge head-on. First, numerous meetings with stakeholders established the significant amount of content necessary for the new site and its end goals, namely:

  • A stronger digital presence
  • New functionality through online appointment reservations
  • Design that changed the main visitor goal depending on the device

Our design team went to work creating a style that was friendly yet professional, while our content team put on their scrubs and crafted knowledgeable, health-related copy for the site. With the approval of the St. Thomas team, we put it all together and launched the new site.

Solution

Our mobile-first redesign took center stage of our marketing campaign. Users on desktop and tablet devices were directed to appointment forms, and users on mobile devices were steered to call St. Thomas directly.

Our website relaunch was a stunning success. Every metric our team reviewed improved in a measurable fashion, from decreasing the bounce rate to increasing time on site.

Patients expressed satisfaction with the easy appointment system, and hundreds of conversions per month were delivered to the organization.

Results

0
Percent More Pages Per Visit
0
Percent Increase in Organic Search Traffic
0
Percent More Time on Site / Visitor
Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff's expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we've had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team.
Dr. Donald T. ErwinCEO, St. Thomas Community Health Center

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