Weekly Words – 5 Articles You Need to Read on Internet Marketing
We’re starting a new feature on our blog this week – every Monday, we’ll showcase five articles that will be of interest to our usual readers. They’ll cover everything that affects digital marketing, including social media, paid ads, newfound technologies – and maybe just a couple stories about the coolest events that local companies in the New Orleans area should be tying their marketing into.
Ready to begin? Let’s start!
We actually have not one but two articles predicting doom and gloom for Facebook this week. The first, from the New York Times, highlights one reporters troubles with dealing with having to pay for their promoted content. Now, most digital marketers have realized the extreme changes that a post’s reach can see depending on whether or not it is promoted – but it is often easy to forget that the general public doesn’t necessarily spend their day paying attention to blogs covering such news. So The New York Times may be promoting the issue to a larger audience. Whether this will change anything, or entice Facebook into changing their Edgerank algorithm, is anyone’s guess.
Our second article this week, from The Verve, suggests that Facebook is losing teens. While the research in the article was delightfully unscientific (talking to a reporters niece, while making for a decent story, does not quite feel statistically significant) it does highlight an area where there are at least rumors of Facebook’s downfall. And research has been showing that both Tumblr and Twitter are places where teens feel more comfortable sharing than Facebook – but are teens emotions enough to dictate the victor of the social networking wars 5 years down the line? We’ll see.
New Tech
A lot of attention has been given over the past couple weeks to Google Glass…but what about that other tech mammoth, Apple? If Bloomberg is correct, they’re getting ready to show their own hand for wearable tech – or rather, their wrist (see what we did there?) A new report from Bloomberg indicates that Apple has 100 product designers working on creating a watch that would incorporate all of our various tech gadgets that we’ve all familiarized ourselves with over the past couple years. All signs are pointing to 2014 being the year where Jetson’s like technology starts becoming a lot closer to reality.
Google recently created an interactive infographic to help newbies understand how search works. It’s a great little feature for those who aren’t doing SEO for a living, but for professionals there were some new hints at how Google’s algorithms really work. As Barry Schwartz of Search Engine Roundtable pointed out, part of their infographic includes sites that Google has determined are “pure spam.” While Google has covered before what they qualify as spam, the opportunity to see the sites as they’re removed may give SEOs the opportunity to spot patterns. Whether this will give black-hats an advantage if they can determine new ways to get around the algorithms remains anyone’s guess.
YouTube
Of course, after all that marketing talk, we have to include at least one less than serious item – and what we promise to be the final mention of the Harlem Shake on this blog ever: Enjoy!
