Business Development Specialist (Internship)

Other agencies might call it a sales internship,
but we offer and expect more.

From the start, our interns- who we call Specialists – have been an integral part of Online Optimism’s team.

Our Business Development Specialists get hands-on experience in the realm of advertising and selling digital marketing campaigns. Working under our Business Development Director, you’ll have the opportunity to help grow our agency in real time. Business Development Specialists will cultivate the ability to generate client leads, learn to analyze the effectiveness of business development strategies, and develop a knack for forging strong client relationships. You’ll also have the opportunity to interact with influential local and national business owners.

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Online Optimism Full Team Masked in the Park

What Does a Business Development Specialist Do?

A Business Development Specialist sits in on actual client discoveries and pitches with businesses in Atlanta, New Orleans, and Washington, DC. With guidance from our Business Development Director, Specialists will help create and implement new business development strategies. Daily tasks will involve utilizing Salesforce and Google Analytics to help track leads for Online Optimism, working with the Business Development Director to create unique campaigns for potential clients, from the initial point of contact through the sale, then ensure that these clients are properly transitioned to the Online Optimism team once the partnership begins.

Your work will involve equal parts communication and equal parts research and analysis. Business development Specialists will study and analyze client requirements and prepare innovative, concise client proposals. Business Development Specialists will also support the Business Development Director in communicating solutions to clients.

The work of a Business Development Specialist focuses on getting new clients and maintaining existing ones. At Online Optimism, we know that screens will never replace handshakes. Whether it’s through handwritten greeting cards, edible arrangements, or a warm phone call just to say hello, our company always strives to deliver a personal touch. In this role, you’ll have the chance to generate growth through meaningful personal interaction.

Who Should Apply for Our Business Development Opportunities?

Business Development Specialists should have prior experience in establishing or growing a small to medium-sized business. You should enjoy talking to people and forging long-lasting relationships. Business Development Specialists should have strong interpersonal and communication skills and should feel comfortable making and receiving professional phone calls.

Business Development Specialists should have great project management skills and should excel at setting goals, managing initiatives, budgeting, and allocating resources effectively. Candidates should also be comfortable working with data. Applicants should have a strong ability to prioritize and the research skills necessary to evaluate which goals are most important.

A successful Business Development Specialist will keep up to date with industry news and market developments. They will also be committed to knowing our business inside and out. This position is ideal for a candidate who is interested in a career in sales or business development.

What Makes Our Program Different than Most Sales Internships?

Unlike most internships in the city, our program offers the best of both worlds. As a Specialist, you are paid an hourly rate and get a hands-on opportunity to work with our biggest clients. You’ll benefit from a program that prioritizes professional growth, which many internships and entry-level positions may not.

At Online Optimism, you’ll be able to work with some of the largest local businesses in your local market, as well as our clients across the Gulf and East coasts. As a Specialist, you are considered part of the team, and your contributions are valued and respected.

At Online Optimism, we call the Specialist program “the last internship you’ll ever have.” Our goal is to equip you with the skills, portfolio, and recommendations you need to be highly competitive in your field. Insofar, our Specialists have gone on to work full-time for a variety of marketing agencies and have also found resounding success in the world of freelance.

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