Mission, Vision, Values

Mission, Vision, Values

Our mission is how we’re positioning ourselves today. Our vision is where we aim to be 10 years from now. Our values dictate our everyday decisions.

Illustration of phone displaying "Keep It 100"


As a leading digital marketing agency, we grow businesses, benefit communities, inspire employees, and spread Optimism.

We love high fiving our New Orleans social media clients.


Be the marketing agency that organizations want to work with and people aspire to work for.


1. Build on Trust

More than our expertise, experience, and enthusiasm – trust is the greatest asset we have. Clients hire us because they trust us to represent and grow their business. The best marketers join our team because they trust that our company mission aligns with their personal goals.

Everything begins with trust.

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2. Be Exceptionally Helpful

At all times, our organization and employees strive to be exceptionally helpful. There’s no greater message received than “You didn’t need to, but thank you for doing it.”

Going above and beyond is our norm.

3. Craft Innovative, Digital-First Campaigns

Our work is industry leading and outstanding. We invest in our employees’ education and resources to take advantage of the latest trends in technology.

We set out to create campaigns that lead to trackable results that exceed our clients’ goals.

4. Screens Will Not Replace Handshakes

As a digital first company, screens and devices occupy much of our time. We see them as valuable but not as essential as open and honest communication with personal connection. We believe that human interaction is irreplaceable in a technology-infused world.

We do business with people – not products.

5. Always Optimize

Working on the leading edge of technology provides us with the opportunity to improve the efficiency of our work and results. In an industry that is constantly progressing, we accept that there will be bugs as we work to improve. Recognition of shortcomings, leading to course-correction, is valued by our team.

We always do great work and think of ways the next campaign could be even better.


6. Better Our Community

Whether it’s through volunteering, providing paid internships, or sharing our expertise with local
businesses, we’re always ready to support others.

We work toward a positive impact on our community.

7. Hustle Hard and Celebrate Often

We push ourselves every day, which deserves to be rewarded. Our competitive spirit leads to frequent wins, and we celebrate each victory, small or large.

We never turn down a party or a parade.

8. Make Work 💯

We are constantly thinking of ways to make work feel less like work. Our organization provides amazing benefits, an abundance of humor, and an appreciation of our employees. We will continuously adapt our workplace to make Online Optimism a better place to be.

We build careers, not jobs.

9. Remain Youthful and Optimistic

As a company, we retain the best traits of youth: curiosity, creativity, and optimism. We do not ignore the value of growing up: experience, responsibility, and knowledge. We emphasize youthfulness as a reminder of where we started.

Remaining youthful is key to our growth.

Hand holds a megaphone