Jordan joined Online Optimism’s search and content team in August 2020. As a Senior Content Strategist, she focuses on writing blog posts and website copy, working on search engine optimization, writing scripts, producing our podcast Online Offscript, and handling all email marketing accounts.
Originally from Miami, Florida, Jordan completed her Bachelor’s at Tulane University, where she majored in English and Communications with a minor in Jewish Studies. She stayed at Tulane for an additional year and received her Master’s in English with a focus on digital and archival research. After 23 years dreaming about snow, she moved to New York where she worked as a financial writer at a B2B startup in Manhattan. Jordan moved back to New Orleans, and the warmth, in 2019 and worked at Lucid, a company focused on centralizing sources of online sample.
When not working, Jordan loves hiking, thrifting, re-reading The Great Gatsby and taking pictures of her food.
Bachelor of Arts, Tulane University
English and Communications
Master of Arts, Tulane University
English
2022 American Advertising Awards Ad Person of the Year
2023
Career Panel
@ Rooted School, New Orleans, Panelist
2022
¿Entiendes lo que te estoy diciendo? If not, that’s a problem
@ New Orleans Entrepreneur Week, Panelist
LatinX Professionals Virtual Panel
@ Junior Achievement of Greater New Orleans, Panelist
Content Marketing & SEO Introduction
@ Home Builders Association, New Orleans, Panelist
2021
Creation with Computers: Employer Hub Session
@ Junior Achievement of Greater New Orleans, Panelist
2019
“How Does it Feel to be a Problem?”: Double Consciousness and Identity Formation in Kazuo Ishiguro’s “Never Let Me Go”
@ University of Alabama Languages Conference, Tuscaloosa, Presenter