WordPress sites represent the best of both worlds. They’re comprehensive enough that our designers can fashion you the website of your dreams, while remaining easy enough on the backend for even the most technophone among us to be able to complete simple edits. This means a beautiful front-end for your website visitors, with all the necessary utility handled on the backend. It’s the perfect combination for anyone looking for great WordPress website design.
At Online Optimism, we’re more than web designers. A good looking website is useless if it doesn’t perform exactly how you want it to. That’s why our websites are built as a collaboration between our creative design teams, and our search & content teams. We aim to build you a gorgeous website – but more importantly, a gorgeous website that exceeds your goals. Are you looking to drive leads? Impress current customers? Increase awareness of your social media feeds? All results that can be had from carefully curated user experiences, leading toward conversation. At Online Optimism, that end goal is at the start of all of our design planning.
Our professional web design team has experience helping organizations, brand, design, and launch their websites across the U.S. Past projects include dozens of New Orleans organizations, to medical practices in NYC, and Dallas Skyscrapers, and back to mom and pop shops down the street from us. We’re happy to craft you a website that you love and won’t break your organization’s budget.
We have experience building a website for clients starting from a wide variety of points. Perhaps you have Joomla or Drupal site, and you’re looking for an easier CMS so you don’t need to contact your development team whenever even the smallest change must be made? Or perhaps you’re unsatisfied with your current WordPress site. Or you may have had .PSD (Photoshop) files produced, and you’re exclusively looking for someone to develop the site exactly as your designer drew it. We can do all that.
At Online Optimism, we complete branding projects that regularly include a significant number of different items. We can easily include a website as one of these. If you’re looking for logo / brand design, completing your website project with the same time will help make sure that all elements of your traditional / digital presence conform to the same brand standards.
With complex features and upgraded security, WordPress is a great choice for businesses small and large.
Don’t worry, though: our unique designs will still make your own website stand out from the rest!
With our hosting, optimization, and implementation of a CDN, you’ll never have to worry about losing a customer to page load.
Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff’s expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we’ve had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team.
Dr. Donald T. Erwin
CEO
St. Thomas Community Health Center
Our team is capable of building the exact site you need, whether it’s B2B or B2C. We’ve previously built websites for hospitality, automotive, legal, medical, culinary, nonprofit, and more. No matter what industry you work in, our website design will present you in a professional manner.
Your organization looks one of a kind – your website should too. Our design team is exceptionally at taking a brand’s personality, and transferring it to your website. If your organization doesn’t yet have a logo or brand guide, our design team would be happy to build one for you, providing you with a color scheme, messaging guide, logo, iconography, collateral, and more to utilize as your organization grows. Your users will likely access your website from a variety of devices and screen sizes. In modern times, your website needs to look great, and be functional, whether a user is looking at it on a 28” HD iMac screen, or a 3” iPhone.
Once your website is launched, its key that Google, Bing, Yahoo, and other search engines can find it. That’s why our SEO team reviews every site (and its content) before launch, implementing key plugins like Yoast SEO to ensure SEO success for your website. Customized page titles, meta-descriptions, and URLs (with proper 301 redirects) mean that your site will typically rank far better than your old website.
Finally, all websites include the installation of Universal Google Analytics (via Google Tag Manager) plus setting you up on Google Search Console so we can track the post launch results and monitor for any potential problems. With Google Tag Manager, our team also has the capability to implement advanced analytics tracking should your IT team need it. Looking for form submission tracking via AJAX? Need to know how far users are scrolling down your page? Want 30 second visits to not count as a bounce? We’re happy to customize your Google Analytics / Event Tracking set-up to your IT team’s specifications.
For advanced customization of your WordPress website, you’ll need developers who have experience working with the variety of programming languages which WordPress functionality depends on. At Online Optimism, our team is highly capable of changes to get your site looking and functioning exactly how you’d like it.
WordPress has significant functionality built in, but on occasion, specific builds will require specific additional functionality. Our team has performed installations of complex plugins for many website builds. If you need advanced, multipage conditional forms, an events calendar, or even an entire LMS (Learning Management System), we’ll work with you to pick the right plugins to provide those features to your site visitors.
Security on the web is extremely important, and Google has even decided to make SSL implementation a ranking factor – meaning that it’s not just about security, it’s also about SEO. For all Online Optimism hosted clients, we include the installation of your SSL Certificate and ensure HTTPS compliance.
Not sure was SSL actually is? If you look at the top bar on your Internet browser, you either see a gray unlocked icon, or a green “Secure” icon. That indicates whether or not your website has HTML implemented. On this specific webpage, for example, you’ll actually see the green padlock icon as well as our organization’s signature: “Online Optimism LLC.” This is because we have an EV (Extended Value) certificate for further proof of who we are – and, because our organization likes being as “green” as possible.
UX, or User Experience Design, is essential to providing your website’s visitors with exactly what they’re looking for. When our Optimistic team begins the web design process, we work with our client to discuss exactly who is likely going to be accessing the site. For each of these customers, which we call personas, we consider what they need to find, and how we’re going to get there.
The goal of great UX design is to get everyone to where they need to be, in as few steps as possible. Of course, we do also take into account the look and feel of the site. You don’t simple want a bulleted list of questions that ask who they are. Our designers work to complete elegant, simplified pathways for these users to navigate toward.
Many users will navigate to your website frequently, and for these visitors, implementing a useful cache system will speed up repeated visits. In addition, for hosted clients, we can implement a comprehensive CDN (Content Delivery Network), which can speed up your site load speed no matter where your visitor is located.
A quick page load speed is essential to managing a successful website. Users in the digital age expect a website to load quickly, even if they’re on a slow network. Our team takes this into account, and implements best practices to increase page load speeds. We make sure to compress all images, and minify what we can so that your visitors are seeing your site, and getting to your conversions, as quickly as possible.
We believe that organizations should be completely capable of making their own website changes. With our WordPress Site designs, we can implement easy to adjust admin functionality, so you can make simple changes like:
on your own without contacting our developers. In addition, we’ll provide you with printed website manuals, so that any members who miss our initial website launch training can pick up on the basics with step-by-step directions.
Our website projects include optional hosting and ongoing maintenance. So once your website launches, you’re left with a long-lasting partner to upgrade your website, provide ongoing security, and make additional edits as you see fit.