July 22, 2020
Demand for DEI is growing. Over 60% of Gen Zers believe diversity benefits society, and almost 80% believe brands should have active DEI efforts. So how do you start a DEI book club?
Make sure you have SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. What do you hope to achieve over the next 3, 6, and 12 months?
Establish clear policies and guidelines. We recommend making participation optional and giving staff input on book selection.
Get people excited to join, participate in activities, or even take on a leadership role. Schedule book discussions, volunteer events, or even guest speakers.
Measure employee attendance, participation, satisfaction, and anything else relevant to your goals. Keep adjusting to make your book club a success.