Sam Olmsted

New Orleans Managing Director

Pronouns: he/him/his

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Sam Olmsted

Book to Speak

New Orleans Managing Director

Pronouns: he/him/his

About Me

As New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.

Sam oversees Online Optimism’s New Orleans office, pitches local companies to grow our business, and maintains relationships with existing clients with the goal of encouraging client retention. Most importantly, Sam works to keep Online Optimism’s employees happy so they can continue to produce outstanding digital marketing results for local, regional, and national clients.

Sam has worked in numerous marketing agencies including IPG Mediabrands and Momentum Worldwide, creating campaigns for Fortune 500 companies and some of the biggest brands in the world. From there, Sam performed digital marketing for a software startup that sold a no-code application development platform. Sam has worked in a variety of industries including marketing, real estate, events production, software, and education. He brings his diverse skillset and insights to every task.

Sam grew up in Washington D.C. and moved to New Orleans to pursue a degree in Management, with concentrations in Entrepreneurship and Finance from Tulane University. Outside of the office, Sam is constantly thinking of new business ventures, dog photography, and even moonlights as an illustrator in his free time.

Education

Bachelor of Science in Management, Tulane University

Double Major in Finance and Entrepreneurial Management

Certifications Google Analytics Individual Qualification, Hubspot Inbound Marketing Certified

Public Speaking

2024

Picture-Perfect Partnerships: How Photographers Effectively Partner with Marketing Agencies
@ American Society of Media Photographers, New Orleans/Gulf South, Presenter

From Reels to Riches: Mastering the Art of Fundraising Through Captivating Videos
@ Association of Fundraising Professionals, New Orleans, Presenter

Building Blocks of Marketing
@ Home Builders Association, New Orleans, Presenter

2023

Find Your Mission Moment: Building Community Through Experience
@ Association of Fundraising Professionals Conference, New Orleans, Panel Moderator

Artificial Intelligence (AI) in the Workplace: Maximizing Efficiency and Managing Ethical Considerations
@ New Orleans Entrepreneur Week

Posse Winter Career Conference
@ Posse Foundation, Panel Moderator

Rise of the Robots: How to Use AI in Your Marketing Efforts
@ SMPS Southeast Louisiana’s Making Big Moves Workshop, Roundtable Speaker

Rooted Schools Career Panel
@ Rooted School, New Orleans, Moderator

2022

Content with Your Content? How Technical Writing Improves Your Marketing Efforts
@ SMPS Southeast Louisiana’s Making Big Moves Workshop, Roundtable Speaker

SPARK Hours
@ Tulane University Lepage Center for Entrepreneurship and Innovation, Roundtable Speaker