As New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.
Sam oversees Online Optimismโs New Orleans office, pitches local companies to grow our business, and maintains relationships with existing clients with the goal of encouraging client retention. Most importantly, Sam works to keep Online Optimismโs employees happy so they can continue to produce outstanding digital marketing results for local, regional, and national clients.
Sam has worked in numerous marketing agencies including IPG Mediabrands and Momentum Worldwide, creating campaigns for Fortune 500 companies and some of the biggest brands in the world. From there, Sam performed digital marketing for a software startup that sold a no-code application development platform. Sam has worked in a variety of industries including marketing, real estate, events production, software, and education. He brings his diverse skillset and insights to every task.
Sam grew up in Washington D.C. and moved to New Orleans to pursue a degree in Management, with concentrations in Entrepreneurship and Finance from Tulane University. Outside of the office, Sam is constantly thinking of new business ventures, dog photography, and even moonlights as an illustrator in his free time.
Bachelor of Science in Management, Tulane University
Double Major in Finance and Entrepreneurial Management
2024
Picture-Perfect Partnerships: How Photographers Effectively Partner with Marketing Agencies
@ American Society of Media Photographers, New Orleans/Gulf South, Presenter
2023
Find Your Mission Moment: Building Community Through Experience
@ Association of Fundraising Professionals Conference, New Orleans,ย Panel Moderator
Artificial Intelligence (AI) in the Workplace: Maximizing Efficiency and Managing Ethical Considerations
@ New Orleans Entrepreneur Week
Posse Winter Career Conference
@ Posse Foundation, Panel Moderator
Rise of the Robots: How to Use AI in Your Marketing Efforts
@ SMPS Southeast Louisianaโs Making Big Moves Workshop, Roundtable Speaker
Rooted Schools Career Panel
@ Rooted School, New Orleans, Moderator
2022
Content with Your Content? How Technical Writing Improves Your Marketing Efforts
@ SMPS Southeast Louisianaโs Making Big Moves Workshop, Roundtable Speaker
SPARK Hours
@ Tulane University Lepage Center for Entrepreneurship and Innovation, Roundtable Speaker
Board Member & Volunteer Experience
New Orleans Regional Leadership Institute
Board Member
American Marketing Association (NOLA Chapter)
Board Member
The Green Project
Board Member
Tulane University
Green Wave Innovation Network Mentor
New Orleans Chamber of Commerce
Ambassador