Juan Pablo Madrid
Senior Director of Design Innovation
As Senior Director of Design Innovation at Online Optimism, Juan Pablo (JP) leads all design projects from website development to brand identity creation. He takes creative approaches to making informations simple and accessible while ensuring consistency and aesthetics. Since joining Online Optimism, he has launched dozens of websites for clients across the country and proudly created materials, such as infographics and animations, for clients in a variety of industries, including government, non-profit, hospitality, and medical.
Prior to joining us, Juan Pablo’s devotion to higher education and soft drinks, led him to roles at the University of New Orleans’ Marketing and Communications department, where he ran the production of University advertising; and at PepsiCo’s Latin American operation, where he headed the creative plan for Mountain Dew’s launch at quick-service restaurants in the region. His passion for design and technology have led him to being featured in The Los Angeles Times, New Orleans CityBusiness, and Technical.ly DC.
Juan Pablo is originally from Guatemala City and earned a B.S. in Marketing from the University of New Orleans. As a native Spanish speaker, he brings the opportunity for us to help our clients reach Hispanic audiences. When he’s not designing at the office, JP is usually at the Apple Store or at home watching Friends.
Bachelor of Science, University of New Orleans
Major in Marketing
Minor in Management
PRSA Award of Excellence for Brand Design
Most Promising Person, 2018 – New Orleans Ad Club
RealLIST Engineers 2021 (Top 16 Influential Technologists Leading D.C. Into The Future) – Technical.ly