Jordan Figueredo

Jordan Figueredo

Senior Content Strategist

☀️ 📚 ⛺

List of Expertise

  1. Email Marketing Platforms & Strategies
  2. Content Marketing
  3. Search Engine Optimization
  4. Video Production Stages
  5. Podcast Production
  6. YouTube Marketing

Speaker Bio

Jordan joined Online Optimism’s search and content team in August 2020. As a Senior Content Strategist, she focuses on writing blog posts and website copy in addition to working on search engine optimization, email marketing, and producing the podcast Online Offscript.

Originally from Miami, Florida, Jordan completed her Bachelor’s at Tulane University, where she majored in English and Communications with a minor in Jewish Studies. She stayed at Tulane for an additional year and received her Master’s in English with a focus on digital and archival research. After 23 years dreaming about snow, she moved to New York where she worked as a financial writer at a B2B startup in Manhattan. Jordan moved back to New Orleans, and the warmth, in 2019 and worked at Lucid, a company focused on centralizing sources of online sample.

When not working, Jordan loves hiking, thrifting, re-reading The Great Gatsby, and taking pictures of her food.


Thank you SO much for your visit to Rooted yesterday! We were so excited by the panel conversation and the student presentation / feedback sessions that followed. Students shared how much they enjoyed the experience, and how valuable the opportunity was -- thank you for creating that!
Talia Livneh
Director of Programs at Rooted School Foundation
I had the pleasure of watching Jordan present an original research topic at the University of Alabama. She was able to connect her own unique and complex reading to ideas in the text, and furthermore, was able to translate them eloquently to a new audience. She is an incredible and inspiring speaker who I look forward to hearing her speak again in the future.
Amber Kinui
Ph.D Candidate at The University of Texas at Austin

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