Online Optimism builds beautiful, innovative websites that create an intuitive experience for both customers and Capital City business owners alike. There is no doubt that having a compelling website is a necessary aspect of owning a business in today’s world. With Online Optimism, we will make sure your business stands out from the rest.
Our design and content teams provide you with everything from a ground-up website build, to user experience (UX) optimization, to comprehensive website maintenance and monitoring. Online Optimism offers a full range of web design services to provide our Washington DC clients and their customers with an optimal online experience. The best websites are able to optimize from all areas of website design, and at Online Optimism we are driven to offer just that.
Our web development department sees web design as a holistic process, and you should too. We build websites to include a responsive design that you can build off of in the future. Online Optimism integrates website design with other comprehensive strategies to generate greater brand engagement, increase conversion rates, and produce measurable long-lasting results.
We interviewed more than ten firms about designing our website and Online Optimism stood out not only for having the best price, but also because they genuinely cared about the success of organizations like ours. We appreciated how Online Optimism went the extra mile by creating original artwork, allowing unlimited revisions and giving great customer service. I definitely recommend their services.
We’ve built dozens of sites that help our clients meet their goals. Our team has experience in web design work for a variety of sectors and specialized fields including healthcare, hospitality, real estate, retail, nonprofit, and more. Each company is different, and we want to make sure their website reflects their mission, values, and goals. This is why our team will create a comprehensive plan to create a unique, optimized website for your company.
Our approach is completely customized to your needs. By mapping out both your short-term and long-term goals, we’re able to determine whether or not you need a total site build or just some help with website maintenance.
From there, we deliver a user experience that meets those goals, through design that focuses on both form and function. Our Google Certified Analytics Professionals review the site to ensure its SEO meets the needs of search engines, without affecting customers. Finally, upon launch, we provide your team with web training and step-by-step manuals to help you accomplish the basic needs of managing a website. We want your team to be as prepared as possible to build upon our work in the future, which is why we will ensure that you are equipped with the skills to manage your optimized website.
If you are just starting your business in the DMV and building your website from the ground up, it’s essential to identify and highlight your brand’s messaging.
Every web design process begins by getting to know our Washington, DC clients and your business. Our web design process includes multiple branding meetings including the full spectrum of our web design and content team. Building the website framework is only half of the job. To make your site as attractive as possible we have to populate it with content. Our web designers work hand in hand with our content creators to ensure you have the highest quality photos, videos, and written copy possible. We will also ensure that your brand’s voice is cohesive throughout your website. This will ensure all of your content flows together.
Mobile devices now drive over 50% of all web traffic to top sites. With the ubiquity of tablet and smartphone use, your website must be optimized for all types of devices. Mobile sites are no longer simply a feature of desktop sites; they are a necessity in our digital age. Ensuring your website is easy to navigate on a mobile device is an essential part of any website design.
Responsive web design allows your website to display and function optimally across all devices and platforms. By using responsive design our team enables websites to reformat their content and style based on the device and screen size of the user. Having responsive/mobile design allows for Google to better read your pages, resulting in higher page rankings and better search engine optimization.
Building a responsive web architecture requires careful planning and execution, but is well worth the effort. By taking advantage of our years of expertise and wide array of software tools, our team creates an enhanced user experience for every website we design.
Once we create a customized website that checks off all the boxes required for your DC brand’s aesthetic, the site still has to be populated with content. For companies that are seeking website repair or website maintenance, chances are you have all the content you need.
If you’re building a website from scratch, you need to actually write all of the copy and find the right images that will make your site function appropriately. Though some designers will outsource their copywriters and use stock photography, our team is committed to creating a custom approach that matches your brand. We employ professional writers, editors, photographers, videographers, and designers that work to create a fully custom site. We want your website to be unique to your company and brand. Having custom content on your website is essential to standing out from competitors.
For every website our team builds, we make sure to put a considerable amount of work into the back-end development so that you do not have to worry about site upkeep in the long term. While we build each website, we ensure CMS integration, cross-browser compatibility, and e-commerce setup when it is applicable.
Our goal when building a client’s website is to create an online extension of their Washington, DC-area business without compromising the style, integrity, or brand in the process. We work to make the online user experience as simple or simpler than the in-person one. This means that the site runs smoothly across all platforms and devices while displaying the same information with the same quality for everyone. By ensuring that technical issues are dealt with from the outset, during the web design process, we can confidently assure clients that their websites will not have the same issues that are common years down the line.
SEO is the process of getting your website ranked higher on search engines like Google. The higher your business’ SEO, the more visible you become to consumers. As we build your website, it’s essential that we take SEO into account so there aren’t any issues with your site’s visibility online. Making your site as visible to your potential customers as possible is a necessity when creating an optimized website.
SEO tactics used on a website by a developer are called on-site SEO. On-site SEO addresses the numerous smaller issues that come together to create higher search rankings. On-site SEO includes creating faster load speeds, compressing images, designing page URL structures, ensuring mobile-friendliness, and much more. Though SEO is a long-term strategy, on-site SEO can be performed immediately at the site’s creation.
Before we launch your business’ website, we always install Google Analytics and Tracking in the back-end. Google Analytics allows our team to track all your site visitors to determine who they are, where they’re from, what brought them to your site, what they viewed, and so much more.
Building a website is just the first step in a holistic website design process. Assuming we build a client’s website from scratch, we also take on the role of hosting the site and handling domain purchasing, email setup, and security updates. Online Optimism is truly a one-stop shop when it comes to web design for DC businesses.
E-commerce sites, healthcare sites, and other websites that handle sensitive information need to be updated frequently in order to verify that appropriate security protocols are in place. The last thing a new business wants is to have its website or business falter because of poor security. In addition to security, we also maintain and update the content on your site, providing frequently updated, high-quality content that lets search engines know your site is still relevant. Making sure all of your content is up to date is key to driving as many users as possible to your company’s site. Finally, our ultimate goal is to empower our clients to use, build, and edit their websites without our services. Your website should be simple enough for you to change in case you have new information, products, or events that you want to promote. For each website build, Online Optimism provides extensive step-by-step training manuals as well as in-person training courses so that clients can actually use their own websites.
