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Invest in TikTok SEO
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When most people talk about search engine optimization (SEO), they’re talking about Google. Yet, as social media and e-commerce platforms continue to grow, our definition of ‘search engine’ is changing. Users, especially young users, are no longer interested in relying solely on Google to answer their questions. Instead, they search for information, entertainment, products and services, etc. on nontraditional platforms, such as Amazon or TikTok. Google has acknowledged this shift in user search-behavior, noting that their internal studies show that almost 40% of young people are using social media in favor of Google services, like Google Search or Maps. So, rather than asking Google where you should take your next vacation, or where the best pizza place in your city is, you should consider asking creators on TikTok.
This change stems from a desire for more visual information, as well as a general dissatisfaction with Google services. Users no longer want to sift through pages and pages of Google results, but want quick and easily-consumable content, such as TikTok videos. Launched in 2016, TikTok specializes in short-form video content, which began at 15 seconds, but has since lengthened to include 60 second, 3 minute, and 10 minute video intervals. As TikTok gives its creators more opportunities to share large amounts of content at once, the app continues to exceed search expectations and results. Inside the app, creators have even started a genre dedicated to SEO tactics and goals, where users can learn more about TikTok’s features and SEO capabilities.
In light of all of these changes, our team believes that now is the time to start treating TikTok as a search engine, investing resources in TikTok content and SEO. Our Optimists are quite familiar with TikTok and love to feature our expert team of marketers and barketers! We have run a variety of successful social media and SEO campaigns, and are confident that we can provide you with the tools needed to create high-ranking content on TikTok.
Our social media team have the expertise to handle all your TikTok needs.
What Does TikTok SEO Look Like?
As TikTok continues to grow in popularity and capability, you might be asking yourself, “What does TikTok SEO look like?” or “How does TikTok content differ from the usual forms of marketing content and SEO?” Well, in order to answer those questions, we have to take a dive into the app itself. Producing high-ranking content depends on a number of factors, but with TikTok, the easiest way to determine your SEO strategy is to look at how the app’s users are applying the search feature, and which type of content is getting the most traction. As mentioned above, TikTok has various “genres”, or subsets of communities, in which you can find your industry niche and begin creating content for your target audiences.
Still, with over 1 billion active users (and growing), that’s a lot of content to comb through. How can you possibly choose the strategy that works best for you? That’s where Online Optimism comes in! Our team of SEO and social media marketers will save you time by researching the app and its users, finding the most relevant and effective SEO strategies for you and your business. Not only will we be able to tell you how users are employing the search feature, but also what questions they’re asking, and how you can fill the gaps in content with your own answers and brand standards.
Because TikTok is a video-sharing platform, the most prevalent content is naturally going to be video. Our Optimists will guide you through the most effective videography methods, making sure to create content that encourages user-engagement and drives potential clients to your website. We’ll also help you take advantage of the app’s targeted hashtags, crafting video descriptions that utilize keywords that are relevant to your company and industry, while also answering audience questions and increasing your brand awareness.
Keep reading to learn more about our TikTok SEO strategies!
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In the world of social media, and especially TikTok, hashtags have become the chosen form of communication. And now that Google has begun indexing TikTok videos, hashtags are more relevant than ever. Not only will they help you to see what type of content is trending in your field, but also what type of content your competition is already making. Once you have this information, you can adjust your strategy, distinguishing yourself from your competitors and answering questions in a way that is unique to your organization. But remember, while it may be easy to get swept up in trending hashtags and content, the best SEO strategies will always retain evergreen value.
Online Optimism will help you find the keywords and hashtags most relevant to your industry, ensuring that your content reaches your target audience and establishes your brand’s long-term credibility.
Video content is TikTok’s bread and butter, so it’s important to craft organized and engaging videos. You want your audience to interact with your content, leaving questions or adding to the information that you’ve already given them. For example, content that asks open-ended questions will encourage users to visit your comment section and leave answers or suggestions. Similarly, content that showcases your products and services, as well as your brand standards, will prompt viewers to ask you additional questions or voice their appreciation below your video.
Our team will monitor audience response, noting which strategies are most and least effective, and then adjusting your strategy accordingly. We’ll also help you create titles and descriptions for each video, targeting long-tail keywords that will optimize your content.
Creating user funnels is another way that our team ensures the traffic from your TikTok SEO is returning to your website and boosting conversion rates. We work with you to create clear pathways between your TikTok account and your website, increasing brand visibility and authority. Whether those pathways are site links in your bio and descriptions, or content that leads users to the additional resources on your website, we’ll ensure that your TikTok SEO is fulfilling its goals. We’ll also track these pathways to better understand how audiences are interacting with your site: What types of content do they find interesting? Which content would they like to see more of?
It’s our job to find these questions, so that your company can help answer them, contributing valuable information and insight to your industry!
Utilizing TikTok Analytics is a great way to measure the success and impact of your TikTok SEO campaign. These analytics give you metrics relating to your profile, content, and audience behavior, which will help keep you on the top of everyone’s FYP. This way, you can see which of your content is receiving the most user-interaction, including likes, comments, shares, visits to your profile, etc.
Our Optimists take this information and use it to create future content and publishing strategies. TikTok can sometimes feel like a guessing game, but with the right data and the team to manage it, we’ll have you high-ranking content in no time!