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TikTok Marketing Agency
Reach Out To A Younger Audience
TikTok. It’s rising in popularity at a rate that we never expected and we’re seeing more young people on the platform now than ever before. But what is it? TikTok allows its users to share short videos of themselves acting out popular memes, dance crazes or viral challenges. Many celebrities get involved with TikTok challenges and create viral videos using the platform. A good example of this is Jimmy Fallon’s “Watch It Once” TikTok challenge which has now received 4 million views on Youtube. Engagement on TikTok is high as users create content related to their favorite brands.
With the rise of TikTok, many businesses are utilizing the social media app to reach out to younger audiences. As the sixth largest social network with 800 million active monthly users worldwide, TikTok has definitely made a huge splash in the social media scene and there’s no signs of the platform slowing down. Tons of young people actively engage with a number of brands on TikTok and TikTok boasts a high engagement rate of 52.1% , much higher than most other social media networks. But how can a TikTok marketing campaign benefit your business? If you’re a business that targets 18-24 year olds, TikTok is where you need to be as 42% of the apps users are between 18 & 24.
As TikTok is still new, it can be quite daunting to navigate, that’s where the Online Optimism social media team comes in. As a TikTok marketing agency, our Optimists help your business create a strategic TikTok influencer and marketing campaign to ensure your brand is able to use the platform to its fullest potential. From utilizing user generated content to creating relevant hashtag challenges, our team is skilled in applying the right strategy to get your business in front of a younger audience in a unique and creative way.
Our experienced social media team can create a highly engaged TikTok marketing campaign, ideal for your younger audience.
User Generated Content
User generated content is one of the many ways TikTok is a successful platform for so many brands. User generated content or UGC is essentially any content created by the people who use your product/service. TikTok users are consistent in making UGC that often times goes viral. By using the relevant hashtags, you can see how users are creating content that is related to your brand.
The app allows for all people to create content in a way that they see fit which encourages fully immersive and all-inclusive content for your brand. By working with other influential TikToker’s, your brand has the potential to reach millions of users as they share viral content that their followers can participate in and continue to share.
Coming up with clever hashtags, content ideas, building relationships with content creators and managing the TikTok platform all at the same time however, is no easy feat. That’s where our social media team and TikTok marketing agency experts can help. We work with your brand and our own internal content team to brainstorm ideas on the best type of content to put out that can gain traction for your brand and increase engagements. With the right TikTok marketing campaign, you can get users engaging with your product and becoming a part of the conversation by producing insightful, genuine and free UGC for your brand. Our team can also help to source out the best influencers in your industry that can help spearhead your TikTok marketing campaign in a unique way and help your brand reach an even wider audience by spreading the conversation.
1.5 billion downloads of the TikTok app.
More and more young people continue to download and frequently use the TikTok app.
Users spend 52 minutes per day on the TikTok app.
TikTok garners as much daily usage as some of the older social media platforms.
9 out of 10 users use TikTok daily.
Users are highly engaged with the platform.
What have others said about our social media marketing work?
Online Optimism has significantly improved our social media presence since we began working with them nearly a year ago. We especially like their willingness to work with us on creating content specific to our industry and company. We also appreciate the analytical information they provide to help us monitor our progress and evaluate the results of our social media initiatives.
Learn more about the different strategies our TikTok marketing agency uses below
A clever hashtag is going to be key in your TikTok marketing campaign. You want to include a hashtag as a way to group your conversation together and to see what kind of creative UGC your audience is making. Also, it allows for an easy way for users to get your brand to recognize their content as part of your campaign. however, you don’t simply want to use your brand name as the hashtag for your TikTok campaign, you need something catchy and something that relates to the type of content you wish to see for your campaign.
A good example that TikTok themselves refer to is the Guess TikTok campaign which used the hashtag #InMyJeans to promote their new collection. Our social media and content teams work together to brainstorm ideas for fun, and engaging hashtags that are easy to remember and fun to share. TikTok users can then use your unique hashtag to join the conversation about your brand and create unique content which will be found under that hashtag.
TikTok Ads are a fairly new way to reach a wider audience but, used well, they can bring about impressive ROI’s. TikTok ads are weaved into a users “For You Page” in a seamless way that the ads almost appear to be organic which highly increases engagement. The TikTok ads platform allows you to create ads that work towards your objectives, that could be to gain traffic for brand awareness or to increase conversions for an increase in revenues. you have the ability to create ad groups, set ad placements and target your ideal audience.
Keeping track of an entire campaign while running your business can often times be time consuming. Our social media team is there to manage the ads platform so you don’t have to. We work with you to identify your goals and work through your ad campaigns to ensure that your goals are being met and we exceed that all important ROI.
As well as managing your TikTok marketing campaign, our team also provides you with custom reporting so you can see how your campaign is doing. No matter what metrics your most interested in, our team can create a custom report that best fits the interests of any stakeholders in your business.
From engagements to impressions and shares to likes, we’ll give you the low-down on how all your social media metrics have improved during the course of our partnership. We ensure that you have quantitative results that inspires confidence with our talented team.
TikTok is a video app so in order for you to be successful on the platform, you’re going to need lots of video content to upload. Although, many users on TikTok can engage with you and create their own content, your videos are going to pivotal in spearheading the conversation about your brand. Whether that means we film a dance routine or film a video adaptation of a popular meme, our TikTok marketing agency can take care of the videos too!
We work with you to brainstorm ideas for the videos — something that has the potential to go viral and is easy to copy by your TikTok followers. Our team then handles all the production elements of the video and provides you with multiple edits/cuts of the video that you can use not only for you TikTok marketing campaign but also for your Facebook or Instagram campaign too.