TikTok. It’s rising in popularity at a rate that we never expected and we’re seeing more young people on the platform now than ever before. But what is it? TikTok allows its users to share short videos of themselves acting out popular memes, dance crazes or viral challenges. Many celebrities get involved with TikTok challenges and create viral videos using the platform. A good example of this is Jimmy Fallon’s “Watch It Once” TikTok challenge which has now received 4 million views on Youtube. Engagement on TikTok is high as users create content related to their favorite brands.
With the rise of TikTok, many businesses are utilizing the social media app to reach out to younger audiences. As the sixth largest social network with 800 million active monthly users worldwide, TikTok has definitely made a huge splash in the social media scene and there’s no signs of the platform slowing down. Tons of young people actively engage with a number of brands on TikTok and TikTok boasts a high engagement rate of 52.1% , much higher than most other social media networks. But how can a TikTok marketing campaign benefit your business? If you’re a business that targets 18-24 year olds, TikTok is where you need to be as 42% of the apps users are between 18 & 24.
Our social media team is well-versed in all social media platforms and knows how to target your audience, create videos, and develop short-term and long-term strategies. From organic posting to TikTok ads, our Optimists can do it all.
Our optimistic approach starts with seeing what is trending and what type of content is performing well, as well as making predictions for songs that will soon go viral so our content remains relevant. Next, we film various iterations of the content, testing different styles such as voice-over, routines, or action-oriented videos.
After editing and determining what we want to move forward with, our team will research what hashtags will work best, optimize the posting time, and post your video! We also monitor posted videos regularly to keep track of impressions, views, followers, and other reporting metrics important to you.
Online Optimism is the TikTok marketing agency for you if you want to amplify your brand voice and expand your digital reach.