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Shopify Website Design
Who Actually "Goes to the Store" Anymore?
Some do, but certainly not as many! Brick-and-mortar retail stores might not be all gone, but the world is turning digital. In today’s world, more and more people are opting to stay at home or scroll their phones to shop. While consumer shopping methods have changed, their needs for goods and services have not. The convenience and access to online reviews have made e-commerce platforms crucial for any business selling shippable goods. Shoppers are more likely to know about those fleur de lis headbands or innovative hot sauces you’re trying to sell if they see them online.
Today, businesses need to sell online, but turning a brick-and-mortar store into a digital one can be hard. Agency digital designers are here to create stunning Shopify website designs for you, so you as a business owner can focus on your business-owning practices. Top brands everywhere that we know and love today use Shopify for e-commerce! Isn’t it time you caught up to them? Shopify is a high-performing platform that lets consumers buy whatever they’re looking for. It’s easy to navigate, visually appealing, and customizable to fit your brand’s personality. Furthermore, these websites can provide feedback to you on what’s selling best, what people are abandoning in their carts, and so much more. Create a Shopify business today to get your products online and optimize your business!
Our designers have the expertise to handle all your Shopify website design needs.
Drive Sales with Professional Shopify Website Design
The Online Optimism team has the resources and skill you need to get your Shopify web design pieced together and operating on your website. Our team conducts research into your business, industry, and the goods you sell. From there, our design team works with you to make sure each of your products has a quality page that appeals to your customers. The design team at Online Optimism helps create a cohesive look for all your pages that works with your brands needs and personality. Our content team can also work with you to write relevant and engaging product descriptions that help show your potential customers why each item is worth adding to their carts!
To change the background image: after saving this section, click the pencil icon to the right of the tiny circle image of the current background. Then click “Design Options” at the top of the window that pops up. Click the red X over the current image, then the Green + icon. You can search “Tactics Background” in the Media window that pops up to find acceptable background images.
By 2021, global e-commerce sales are projected to increase 246.15% to $4.5 trillion.
Make the most of these opportunities for online revenue.
The share of Americans who shop online at least once per month is 80%.
With Shopify, it’s easy to put your products online and reach these customers.
Online shopping is growing at triple the rate of offline shopping.
Get the best of both worlds by adding Shopify website design to your marketing efforts.
What have others said about our design work?
When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward.
Learn more about our different Shopify website design strategies below
Boost your sales by getting social! Our social media team can utilize Shopify’s ability to sync with social media accounts to boost both impressions and sales. For example, Shopify allows you to integrate your company’s Instagram account and have shoppers order through the app. With over 1 billion active users on the social media platform, you’re bound to reach your target audience and convert their browsing into sales. A great Shopify web design will make Instagram posts easily transferible to your company’s website. With this capability, you can profit from Instagram marketing, where the average order value is higher than any other social platform except Polyvore.
Display ads help you target consumers by hobby, interests, income, and so much more across the Internet. We’ve all seen the digital ads at the top, bottom, and sides of our social media feeds and favorite websites. When done well, these highly visual ads can send users to relevant pages on your Shopify website. Our expert team of graphic designers has the capability to take your brand’s products and implement them in enticing display ads. The more often your products get seen, the more recognition your brand will have with consumers.
Email marketing is a great way to directly reach those who have shown interest in your products. Whether that means they opted to provide their email to you for promotion or they’ve made a purchase before, these emails can be used to target audiences based on their shopping behaviors. This tactic is great for reminding those who abandoned their carts how great the products are that they left behind. Well-designed emails with promotional information, product details, and appealing graphics are a surefire way to retarget customers and entice them to click through to purchase.
Shopify SEO is essential to building a website users can find on search engines. One SEO tactic that is crucial to get more people to your Shopify website is blogging. Websites with blogs have 434% more indexed pages than those that don’t, and 90% of users believe customer content is useful! Users can engage more with your brand when you have more content for them to browse, and this content can show them how your products or services can fit into their lives. Our content experts can create weekly, biweekly, or even monthly content in a variety of forms, including blog posts, that are tailored to your business and match your website’s aesthetic. Content for SEO, if done right, increases both customer engagement and sales for your business.
Building the best possible Shopify website for your users is how you’ll increase sales and get clients interested in your website, even if it’s just to browse! Our web design and content teams can help you simplify your website’s navigation, employ visual hierarchy, and provide accurate yet engaging product descriptions on an overall appealing layout.