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Search Engine Optimization (SEO)
Want to get your website on the first page of Google?
Search engine optimization (SEO) helps your business get found online. When a search engine like Google, Bing, or Yahoo ranks your site, it takes into account a variety of factors including both on-site and off-site optimization. Appearing on the first page of those results, particularly in that #1 spot, is essential to your organization’s success.
How do you do it? Great SEO is a long-term process that needs great content, superb links from authoritative websites, and near-perfect user behavior once they land on your site. As a top New Orleans SEO company, great results can utilize numerous departments at our agency, including content, PR, and graphic design. Our team of SEO experts offer a full range of SEO marketing services and management tools that ensure your website ranks well, drives results, and converts to sales.
Increasing Website Traffic
Search engine optimization is constantly evolving. In order to adapt to this changing landscape, Online Optimsm takes a holistic, content-driven approach that combines extensive pre-campaign analysis with ongoing monitoring to ensure your SEO strategy achieves sustainable results. By making a number of intelligent changes to your website and performing additional work to get you listed on other websites, we can make it easy for search engines to find your company. Without effective SEO strategies, search engines may either misread your website, categorize it as spam, or not find it in the first place. Even worse, search engines will certainly show your optimized competitors before you on their results pages. Our experts ensure you will have the best SEO services New Orleans has to offer.
93% of online experiences begin with a search engine, and 68% begin with Google.
The first 5 results in Google get 67% of all clicks.
72% of online marketers describe content creation as their most effective SEO tactic.
What have others said about our SEO work?
For SEO help you’ve been second to none. I love your work and highly recommend your team of experts.
Proven Experience & Satisfied Clients
Why just hire one New Orleans SEO marketing expert when you can hire a team of them? We’re professionals who specialize in the kind of search engine optimization services other agencies simply don’t know how to do. As a company founded on SEO as a service, search engine optimization is still one of our core competencies.
If you’re looking for an SEO company for your business, you’ve come to the right place. Our team has provided SEO services for local New Orleans companies, statewide agencies, and even different corporations across the country. Our expertise allows us to create hyper-local SEO campaigns for businesses anywhere in the world. We provide industry specific content creation and keyword tracking within a cohesive project with a clear set of business objectives. Our professionally-minded team here at Online Optimism creates a customer-centric, tailored SEO campaign that increases your conversion rates and improves search engine rankings.
Learn more about our different SEO tactics below
Content creation is a crucial part of any SEO campaign. We produce content in a variety of different forms including blog posts, photos, videos, infographics, and more. Every time we post content on your site or on the internet as a whole, we optimize it for search and “tell” Google and other search engines how to “read” its key information.
Content creation has a few different SEO benefits. Search engines rank websites that have high-quality images, videos, and page layouts higher than websites that don’t that same professional look and feel. Not only does the quality of the content matter, but the frequency matters as well. Websites that don’t have frequent updates or content posted regularly often get ranked lower because search engines see them as stale or outdated. Creating consistent, high-quality content is the only way to communicate your relevance to search engines and thus your potential customers. As one of our most important SEO services, content creation also allows us to hyper-target potential customers by creating pieces that pertain to a certain product or service that customers may need. Service-specific content creation is most important for businesses interested in promoting something that may not be obvious to the average consumer. If your company has been trying to sell a product or service for months without any positive results, chances are good that no one is able to find that information due to poor SEO.
Content creation brings a more professional touch to your online presence, updates your website on a regular basis, and drives targeted traffic to specific pages that promote your lesser known products or services.
No subject is too intricate or nuanced for our team to tackle. Members of our content marketing team have become de facto experts in dentistry, otolaryngology, and automotive sales, among others. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.
High-quality content itself has a lot of SEO benefits, but what really improves your search rankings is our comprehensive approach to using keywords. By targeting specific keywords relevant to your business, we can greatly increase your ranking on search engine results. The more a keyword is strategically embedded into relevant content on your site, the higher a search engine will rank the page for that keyword. Our SEO team is constantly collaborating with the content team to generate optimized, keyword-rich content for our clients. It’s why we’re the top agency in the Big Easy when you’re looking for internet marketing. New Orleans has a lot of restaurants, and almost as many SEO agencies. More than others, we have both the expertise and the tools to perform keyword research, plan keyword optimization, and create high-quality content.
Simply repeating the same keywords over and over in a blog post will not do much for your Google ranking. Our team has developed an all-inclusive keyword strategy that uses our high-quality content to catch your customers’ and Google’s attention.
On-site optimization is an umbrella term used in the SEO industry to describe any changes made or tactics used on a website. The purpose of on-site optimization is essentially to make your web pages as user friendly and viewer friendly as possible while still taking into account the important factors that make search engines understand your site in the first place.
We perform on-site optimization for our clients by not only creating the content that goes on the web pages, but also making sure those web pages are running as efficiently and effectively as possible. Factors like link usage, page URL structure, mobile friendliness, page load speed, image sizing, and the use of structured data all determine whether or not your site will have a high search ranking. For those with physical locations, emphasizing New Orleans’ local SEO can be essential to appearing in the map-pack at the top and getting those mobile clicks.
Our SEO company has the necessary expertise to use appropriate links in your websites, configure your web pages with correct images and headers, apply structured data, and stay up to date on relevant industry trends. SEO, like most industries, is constantly changing. We make sure to read the latest news and research best practices so that you don’t have to worry about falling behind your competitors.
Off-site optimization, as opposed to on-site optimization, refers to tactics and strategies we use outside of your website to increase search rankings for your business. Even if you build the perfect website with immaculate on-site optimization, it won’t rank very high on search engines unless you perform off-site optimization as well.
Search engines rely on relevance and trustworthiness to determine how high to rank your website. To measure trustworthiness, search engines like Google track which other sites are linking to your business. The more authoritative and reputable the site that links to you, the more trustworthy your site becomes. Our SEO company specializes in acquiring these coveted trusted links, driving more views to your page and more traffic to your business.
Other off-site tactics include social media marketing and management, brand mentions, guest blogging, and influencer integrations. Off-site optimization campaigns truly represent a confluence of all of Online Optimism’s services. Public relations, social media, content creation, and SEO come together to create an effective off-site strategy.
As smartphones have become nearly ubiquitous, search has changed throughout the years. Local search has become more relevant than ever as people take out their phone in a new city and look to find the best of whatever may be around them. In 2015, the number of “near me” searches doubled compared to the previous year and they continue to be on the rise.
Our team works to create the best hyper-local SEO results for all companies, even those with more than one location. By using our expertise and wide array of SEO tools, we are able to identify key elements of your business that Google and other search engines look for when reading your site. We standardize your vital information across the web and ensure that you don’t have incorrect or outdated results display for your potential customers. By tapping into a variety of online directories, we can cross-check your data across the internet and provide you with the best possible local SEO services.
Local SEO is essential for both boutiques with no national brand recognition and multi-location businesses that need to stake claims in their specific neighborhoods or cities.
Our team of Google Adwords and Google Analytics certified SEO experts has years of experience tracking website ranking and customer engagements. We provide you with the most up-to-date information on your customers in order to create a roadmap of your company’s future selling targets.
Our SEO services are be based on hard data that drive revenue. We use Google Analytics to pull information on all of the potential customers who visit your site. By using website analytics tracking data, we help you target specific industries, markets, and search terms in order to better sell your product. Google Adwords also offers an opportunity for your site to implement pay-per-click advertising that will automatically put your site on the top of certain Google searches. Our team works with Google Adwords to get you the most influence without leaving money on the table.
We take a data-driven, long-term, and proven strategy to improving our clients rankings so that they’ll stay at the top of Google’s pages for a very long time.
Online Optimism believes in collaboration among all of our team members. We believe in customer-centric proactive SEO campaigns in order to establish a defined brand for your company. Our SEO specialists work closely with our content, PR, web design, social media, and marketing teams to make sure every campaign will make an impact on potential customers. If you want to see ranking growth, you need to pursue full SEO implementation on every page of your site. We can provide just that, and will help you build trust with your audience by providing them answers to their questions, addressing their concerns, and giving them great content.