Content creation is a crucial part of any SEO campaign. We produce content in a variety of different forms including blog posts, photos, videos, infographics, and more. Every time we post content on your site or on the internet as a whole, we optimize it for search and “tell” Google and other search engines how to “read” its key information.
Content creation has a few different SEO benefits. Search engines rank websites that have high-quality images, videos, and page layouts higher than websites that don’t that same professional look and feel. Not only does the quality of the content matter, but the frequency matters as well. Websites that don’t have frequent updates or content posted regularly often get ranked lower because search engines see them as stale or outdated. Creating consistent, high-quality content is the only way to communicate your relevance to search engines and thus your potential customers. As one of our most important SEO services, content creation also allows us to hyper-target potential customers by creating pieces that pertain to a certain product or service that customers may need. Service-specific content creation is most important for businesses interested in promoting something that may not be obvious to the average consumer. If your company has been trying to sell a product or service for months without any positive results, chances are good that no one is able to find that information due to poor SEO.
Content creation brings a more professional touch to your online presence, updates your website on a regular basis, and drives targeted traffic to specific pages that promote your lesser known products or services.
No subject is too intricate or nuanced for our team to tackle. Members of our content marketing team have become de facto experts in dentistry, otolaryngology, and automotive sales, among others. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.