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Need Qualified Leads?
People always argue about what the best forms of lead generation are. Some say email marketing is the most successful, while others may claim that compelling videos are the future of all lead generation tactics. However, to put it in the broadest sense possible, the best lead generation strategies come in the form of outstanding content. Content-driven lead generation strategies can include:
- Email marketing
- How-to videos
- Blog posts
- White papers
- Digital Ads
Hear how digital marketing can drive leads from our CEO, Flynn Zaiger
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Build an Effective Lead Funnel
Because most lead generation for small, medium, and large businesses is done online, rather than face-to-face or over the phone, creating and posting high-quality content is the most promising way to convince would-be customers that you have expertise in your field. Content is also an essential factor in search engine optimization (SEO) which determines your search rankings online. The better your business’ SEO, the more trustworthy it becomes as an organization. For example, if you were searching for financial advice from an online blog, would you trust any site that wasn’t on the first few pages of Google? Probably not. The higher a business ranks online, the more likely it is that it will garner leads and convert those into customers.
Utilizing Content for Leads
Content is and always has been king. High-quality content builds trust, improves SEO, and generates leads. If your business is reliant on a steady funnel of qualified, ready to buy leads, utilizing content with a mix of social and digital ads is an almost guaranteed path toward success.