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Google Penalty Recovery Service
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What is a Google penalty?
If your website has been hit with a Google penalty, your business will suffer. Google penalties result in a reduction of organic search visibility, and will significantly decrease your traffic, conversion rates, and ultimately your business revenue. To recover from this penalty, you’ll need to reconfigure your website to meet Google’s Quality Guidelines. As a Google Partner, we can help. Our team of Google Adwords and Google Analytics certified SEO experts will make your website compliant with Google’s guidelines while markedly improving the optimization of your site.
Google creates algorithms to reward websites that meet the search engine’s Quality Guidelines. If your site is optimized according to Google’s guidelines, it will enjoy a high search ranking, which translates to more conversions and better business. However, if your website violates Google’s Quality Guidelines, whether intentionally or as a result of malware or hacking, Google will penalize your website via a manual action.
Manual actions demote the rank of a website in Google’s search results, and can even remove websites from Google’s search results altogether. Manual actions are punishments for proffering low-quality websites, and often target pages that display spam, paid links, or malware in search results. However, other quality infractions can merit a manual action.
Google dispenses two varieties of manual actions. The first, known as a sitewide match, will affect your entire website. The second, known as a partial match, will affect a specific URL or portion of your website. Both types of manual actions will affect your search ranking and can have drastic ramifications for the success of your business.
Meet our Senior Content strategist Lauren Walter who can help your site get back to number one after a Google penalty. By implementing best SEO strategies and crafting engaging content, our content team can help you climb back up Google’s rankings.
Types of Google Guideline Violations
Quality infractions can include thin content, which typically targets automated content that is not written by humans, as well as exclusively promotional content produced on behalf of an affiliate page that does not add value. Thin content infractions can also be incurred by doorway pages created to lead users to the same piece of content over and over. Lastly, thin content includes stolen content from other sources that has been culled by content scrapers.
Other important quality infractions include cloaking, in which a website features content that is shown to Google but not to visitors. Sly redirects are also punishable by a manual action. If your website has pages that are indexed in Google but redirect visitors to pages that they would not have navigated to intentionally, you might receive a manual action.
Keyword stuffing and hidden text may also trigger manual actions. If your pages include keywords that are not shown to users, or if your website overuses keywords in the process of optimization, Google may deliver a manual action.
Many of these infractions, as well as infractions like spam and unnatural links, can be triggered by malware or hacking. Even if you are able to fix the problems, you still may not recover your original search ranking or previous levels of organic traffic.
Google’s search algorithm uses more than 200 factors to rank websites.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
High-quality content and link building are the two most important signals used by Google to rank your website for search.
What have others said about our SEO services?
When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward. We've been very happy with the results throughout the campaign, and would recommend them to anyone needing digital marketing services for their company.
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How We Ensure Your Recovery
As a Google Partner, Online Optimism is equipped with a team of Search Engine Optimization experts. We are Google Adwords and Google Analytics certified, meaning that we can not only remediate your infractions but replace them with solutions that will improve your overall standing in search rankings.
Our diagnosis will begin with a review of the manual infraction(s). We will then address the problems and begin to rehabilitate your website, optimizing your pages according to Google’s Quality Guidelines. We will populate your site with high-quality content that is crafted in house and optimize that content to yield fruitful results in searches. Once all the issues have been solved, we will help you submit your site to Google for reconsideration.
We’ll also investigate how the penalty has impacted your organic search traffic and conversion rates, and compare that activity to the site’s performance before the manual action(s). Our goal is not only to make your site compliant, but also to provide a higher-quality site that ranks higher and produces more conversions than before. We will create a long-term plan to rehabilitate your site, and work with you over time to get your business back on top.