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Google Advertising

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The New Orleans Google Ads Team For You

Google is the largest search engine on the web. With 86% market share of the search engine market, it’s no secret that Google is the leading power behind search. As such, it plays a crucial role in digital advertising. Google Ads, historically called Google AdWords, is an online platform that allows you to advertise your company through clickable ads. These ads include search, display, and video ads. Our pay-per-click campaigns through Google Ads will help drive traffic to your website, increase conversions, and improve your company’s overall ROI. Running a google ads campaign can be complex. From Google’s ever changing algorithm to bidding at ad auctions to determining ad spend, Google ads though rewarding, is also challenging. That is where our Google ads team comes in.

Our New Orleans Google ads certified team has managed millions of dollars in ad spend and has worked as the catalyst for growth for many of our clients. Not does our team stay up to date with Google by renewing their Google ads certificate annually but our team is also a certified Google ads partner. Being a Google certified partner provides us with a stamp of approval from Google that our team has demonstrated Google ads skill and expertise. Our mission is to implement that expertise into your ad campaign. No matter what industry you’re in, whether it’s B2B or B2C, our team can help your achieve the best ROI for your campaign.

Learn from our Digital Ads Director, Morgan Bachemin, how Google ads put your business in front of customers when they’re ready to buy

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What have others said about our Google ads work?

The goal of our partnership with Online Optimism was to improve our return on ad spend and overall revenue to our business. Our expectations were exceeded and we have seen big improvements compared to our previous paid advertising efforts.
Tiffanie HartensteinCEO of ORACLE Lighting

The right Google Ads strategy for your New Orleans business

At Online Optimism, our New Orleans based Google Ads and Analytics Certified Professionals will help you set up and manage your company’s account so you get the most out of your budget.  As New Orleans continues to grow, our team works to stay ahead of any business news coming out of the Big Easy. On top of that, our digital ads team constantly works to stay ahead of the curve with any news coming straight from Google. As a Google certified partner, you can be sure that your business receives industry leading ads management for your campaigns. Our capabilities include:

Ads account set up

We make sure that all the details of your business is accurately added to your new Google ads account so you can rest assured your ad campaign will be off to a great start.

Search engine optimization

Our team ensures that any ad that we create is optimized for Google. This way your ads have a better chance of being seen and engaged with.

Pay-per-click advertising

PPC gets your ads seen by the right audience with the right intent. Ensuring that they’re seeing your ads at the right time ensures a generous ROI.

Video advertising

By utilizing video, we can boost your ad campaign with more engaging visuals. Our team can help create the right video for your business.

Display advertising

Display advertising is a great way to get your audience to engage with your ads through eye-catching graphic design or fun animations

Mobile advertising

It’s no secret that most people access the internet through their mobile devices so ensuring that your ads are seen on our most used device is crucial.

See our Latest Google Advertising Blog Posts

How we optimize your Google ads strategy

Targeting

With Google ads, you’re able to target your audience using different filters. This is one of the many benefits of Google ads as you can be sure that your ads are being shown to the right people at the right time unlike traditional marketing strategies. you can target your audience based on their demographics so factors like gender, age, location and even device type. Affinity targeting is another key way to get to your audience. Affinity targeting reaches audiences that have been targeted with TV advertisements and shows them relevant ads when they’re online. In-market targeting allows you to reach customers who have already shown interest with products or services in your field. By defining your customer personas, our team can ensure that your ads are targeted to the right people at the right time.

Exposure

Investing in a Google ads campaign gets your ads seen right at the top of the search page. Before any organic search ads are shown on Google, there are a number of ads shown at the top of the search results page. These ads are the first thing that anyone sees when they search for a particular keyword. In fact 41% of clicks go to the top three ad results on a Google search page. So it’s clear that investing in Google ads can really increase exposure to your business. However, getting your ad to appear at the top spot for Google requires knowledge of the Google ads platform. Our team is skilled in optimizing ads to ensure that they reach those top 3 ad spaces while using world leading AI tools to ensure your ad spend is optimized too.

Budgeting

Control your daily ad spend for each campaign. Our team constantly monitors all our campaigns to ensure that they’re optimizing your ad spend to provide the ROI. Our team is trained to use industry leading AI tools to ensure that we’re ahead of the curve when it comes to accurately allocating your ad spend. Google is often tricky and so knowing what to bid at what time can be difficult to manage, there are changes and auctions happening at all times. Our team is here to ensure that you’re bidding the right amount for the keywords most relevant to your business.

Reach

More often than not, whenever a customer is looking for your products or services, they’ll initiate a Google search to find you. To ensure that you reach them, investing in Google ads is a key step. Being able to reach more consumers with relevant keywords and ads is going to be crucial in increasing your key conversions. A successful marketing strategy utilizes a number of different methods and investing in Google ads is one way to ensure that you’re reaching your potential customers. Utilizing targeting strategies, you can be sure that you’re also reaching the right consumers. Similar audience targeting allows you to reach users who have similar interests to the users already in your retargeting list, further extending your reach.

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