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Facebook Marketing
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Want to Find Your Ideal Audience on Facebook?
Facebook is the most widely used social media network there is. With 2.6 billion monthly active users and 1.6 billion daily users, you’ll definitely find your ideal customer on Facebook. Our team works with you to get a deep understanding of who your target audience is and build campaigns directed specifically to them. Our social media team is also Facebook Blueprint certified meaning your Facebook marketing campaign will be in the hands of the experts.
To grow your Facebook following and engagement with your audience, there are a number of options at your disposal. Our social media team analyzes your current Facebook account and begins to formulate a strategy that best suits your business in a way that achieves its goals. A successful Facebook marketing campaign can often have a lot of moving parts — ads, posts, stories, engagement and more. Often times, that can become difficult manage along with the day-to-day tasks required to run your business. That’s where our Facebook marketing experts come in. From your campaigns inception, our team is dedicated to ensuring your brands message is heard by the right people. From creating custom audiences that best match your audience personas to crafting on-brand Facebook posts, our team is equipped to handle your Facebook marketing campaign.
Our experienced social media team can get your Facebook account in front of the audience that matters most to you.
Engage with Your Ideal Customer
Social media is one of the ways that consumers get to interact with their favorite brands and Facebook is no exception. Consumers are now using the social media of their favorite brands to check on orders, learn about new products and even to seek customer service help. This is one of the many reasons why it is vital for your business to have a Facebook page that engages with its audience in a meaningful way.
While it’s important to post useful content and imagery to enhance your page (don’t worry — our team handles this too!), it’s equally important to respond to your audience. Engagement on any social media platform is key to growth and Facebook is the same. In order to get your audience coming back to your page to learn more about your goods/services and convert, they want to feel heard — that is done by engagement. as important as engagement is, it can become overwhelming and time-consuming to respond to every single query or comment on your Facebook page.
Our team creates an engagement guide approved by you to ensure that no message goes unchecked. This pre-approved engagement guide allows our team to respond to any Facebook queries or messages with accurate information using messaging that best suits your brand so you can get on with the many other things needed to run your business.
74% of Facebook users log in daily.
Your audience is continually looking for new content on Facebook.
49% of users like a Facebook page to support a brand they like.
Engage directly with your consumer.
80 million small business use Facebook Pages.
Don’t miss out on the opportunities to reach your audience through Facebook.
What have others said about our Facebook marketing work?
Online Optimism has significantly improved our social media presence since we began working with them nearly a year ago. We especially like their willingness to work with us on creating content specific to our industry and company. We also appreciate the analytical information they provide to help us monitor our progress and evaluate the results of our social media initiatives.
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See our Latest Facebook Marketing Blog Posts
Learn more about our different Facebook marketing strategies below
No campaign works without quality content so our team is ready to craft quality content custom for you. Whether it’s photos or videos or animations or a mixture that best tells your brands story, our team can produce content that is cohesive with your brand. Our graphic design team is available to create custom graphics for your Facebook audience to engage with.
On top of that, our content team are experts in coming up with catchy slogans and engaging copy to accompany your Facebook posts so you can be confident in your new Facebook marketing campaign
Facebook Ads can reach up to 2 billion Facebook users. Our team is experienced in managing ad campaigns worth tens of thousands of dollars and have the Facebook Blueprint Certificate to prove it. Managing ads is not a simple as giving Facebook money and hoping your ads get seen, our team works to identify your ideal sales funnel and create a targeted ad campaign that shows your audience the right ads at the right time.
Using Facebooks ads manager, our team creates custom audiences based on your ideal customer persona and lookalike audiences based on customers that have already engaged with you. Our team also ensures that the messaging for each ad matches the audience the ad will be show to and applies the relevant call-to action to each ad. All in all, our social media team will help you make sure your money spent on ads is Optimized for increased conversions!
As well as managing your Facebook marketing campaign, our team also provides you with custom reporting so you can see how your campaign is doing. No matter what metrics your most interested in, our team can create a custom report that best fits the interests of any stakeholders in your business.
From engagements to impressions and shares to likes, we’ll give you the low-down on how all your social media metrics have improved during the course of our partnership. We ensure that you have quantitative results that inspires confidence with our talented team.
Posting on Facebook isn’t just done off-the-cuff but is carefully planned. Depending on your industry, when you post and what you post is very important. Your posts need to be relevant and fit with your brand so our team plans all posting well in advance for you. We provide your team with a social media calendar that includes any upcoming posts all with the copy and creative ready for your approval.
We also ensure to include anything that is industry and/or business specific that you would like your audience to know about. Having your business maintain its relevancy is crucial in building a successful campaign.