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Content Marketing in Washington, DC
Want to Win Customer Loyalty with Content They Love?
Content marketing provides current and prospective Washington, DC area customers with relevant, valuable content on a regular basis. By producing and promoting content your target audience actually wants to see, you can attract and retain customers and win their loyalty. The experts at Online Optimism create and distribute a wide variety of content that informs, inspires, educates, and persuades your customers.
Creating Useful Content
Capturing and maintaining users’ attention in the digital age can be challenging. You need content that cuts through the noise and resonates with your target customers. You also need to market it effectively so it reaches the right people. At Online Optimism, we carefully research your business, customers, and competitors, along with popular keywords for your business or industry. This research, in addition to your own input and business goals, informs our content strategy for your company.
Members of our content marketing and graphic design teams create steady streams of content that drive customers to your website. We produce blogs, videos, podcasts, graphics, infographics, high-quality photographs, maps, listicles, guides, and whatever’s next in the field of content marketing. What’s more, we integrate content marketing with numerous other marketing services, including social media, search engine optimization (SEO), and digital advertising, to develop comprehensive campaigns that make the most of your content.
Nearly half of consumers consult three to five pieces of content before contacting a sales representative.
We make sure your content speaks to buyers.
Compounding blog posts, which receive increased traffic over time, constitute only 10% of all blog posts yet generate 38% of overall blog traffic.
Our team creates content that lasts.
Compared to traditional marketing, content marketing generates about three times as many leads while costing 62% less.
Make the most of your marketing dollars at Online Optimism.
What have others said about our SEO & Content work?
When we first launched Mid City TMS, we partnered with Online Optimism to handle our branding, logo design, design of our website, and an ongoing SEO campaign. The results were excellent and helped propel our company forward. We've been very happy with the results throughout the campaign, and would recommend them to anyone needing digital marketing services for their company.
Launching a Business in DC with Content Marketing
When launching a new business, creating brand awareness is often one of the first major hurdles you face. Users need to be aware of your brand in order to search for it, become loyal to it, or purchase from it. With the help of Online Optimism and a smart content marketing campaign, your new Washington, DC business can overcome this obstacle.
Regardless of its format, from blogs to videos or helpful how-to guides, your company’s content should be valuable and relevant to the audience you want to target. This helps it reach the right people on search engines and resonate with your target audience in advertisements. When users find value in your content, they develop awareness of your brand and come to trust your business and its products or services. At Online Optimism, we facilitate this process by optimizing your content every step of the way.
Research from our content marketing and SEO teams allows us to generate ideas for targeted, quality content. From there, our writers and designers expertly execute these ideas into useful, professional content that appeals to your ideal audience. Members of our SEO team also ensure that your content is optimized for search engines. For an even more comprehensive campaign, our social media and digital advertising teams can promote your content as well. With these proven strategies, content marketing can be the first step in successfully launching your business.
Learn more about our different Content Marketing tactics below
Creative copywriting is essential in any content marketing campaign. Whether your Capital City business needs long-form written content or a pithy caption on a social media post, good writing is how your company ultimately gets its message across.
Our experienced writers perform extensive research on each industry we work in so we can deliver strong writing paired with applicable knowledge about your business. Creative copywriting isn’t just for flashy technology startups or digital-first companies. Traditional businesses in the automotive, hospitality, or healthcare industries, for example, rely on copywriting to fill their websites and convey information to their customers. At Online Optimism, our specialty is transforming what would otherwise be unengaging content into refreshing, dynamic writing.
No subject is too intricate or nuanced for our team to tackle. Members of our content marketing team have become de facto experts in dentistry, otolaryngology, and automotive sales, among others. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.
Don’t know what a listicle is? Read our blog post titled 7 Steps to Planning the Perfect Opening Event in New Orleans to get a firsthand look. Popularized by Buzzfeed, a listicle is an umbrella term for any article that is written in the form of a list. Though they seem simple, listicles are often much harder to write than they appear. The good news is that an effectively written listicle has a much better chance of being shared and going viral on social media, as Buzzfeed has shown time and time again. Our team specializes in creating these listicles for our DC-area customers with the express purpose of sharing them among your customer audience.
After their massive success on Buzzfeed, other online publications began to satirize listicles because of how pervasive they had become. However, a listicle doesn’t have to be funny or even humorous at all. Some of the best listicles are informative “how-tos” that are amazingly effective at explaining otherwise dull topics. A listicle may be best for subjects that are particularly dry because they guide readers in a step-by-step process.
Online Optimism produces highly sharable infographics that are viewed by thousands of people. An infographic is a representation of data or information in a visual format. Unlike a picture, an infographic includes text, animation, graphs, or charts to convey large amounts of information in a clear way.
Our content department works directly with both our graphic design department and social media department to create engaging infographics that are sure to be shared by the highest volume of people. Our team has experience distilling large, unwieldy reports and turning them into a single page of information. Not only does this take extensive design work that surpasses the capabilities of apps such as Piktochart, but it requires a level of critical thinking that goes above and beyond what most agencies deliver. Infographics are great for your company if you want to explain an idea in the simplest form possible. We use infographics for numerous Washington, DC area clients to help their customers manage schedules, navigate travel routes in the District, or understand the products or services those companies provide. We even use infographics internally if we need to break down our own services to our clients.
According to Hubspot, video is projected to claim more than 80% of all web traffic by 2019. Video is truly the future of content marketing. Before consumers decide what to do, where to eat, or what to buy, chances are they watch a video just to make sure it’s the right decision for them. With the rise of smartphones and the flood of written content on the web, it’s no wonder video marketing has become so popular for companies.
Video allows businesses to cut through the clutter of the Internet and convey messages in a clear and concise way. Not only are videos themselves more helpful to consumers, but the presence of a video on a landing page has been shown to increase conversion rates by 80%. Consumers trust videos because they can literally see who is talking to them and representing the DC business they are deciding to purchase from.
Online Optimism uses video for a number of different purposes, including building brand awareness, establishing a company’s culture, selling specific products or services, and informing potential audiences about a process. Videos are the perfect form of communication if your company has a lot to say in a short amount of time. Our team takes clients through the entire video process from start to finish. We create video concepts, storyboard ideas, and shot lists, as well as hire actors, shoot, edit, and re-edit until our clients are 100% satisfied. We pride ourselves on being able to produce high-quality, television-ready videos that can be used on your website and across your social platforms.
Despite all of the marketing progress we are able to achieve for your business, your best brand ambassadors are your satisfied customers. Our content team at Online Optimism specializes in acquiring testimonials from your most loyal customers that paint your Washington, DC business in the best possible light.
Testimonials are so powerful because they create an emotional appeal for your brand and use the power of human connection to convey your desired message. Eliciting a useful testimonial is all about how you approach your customers. For the most part, simply sending a follow-up email is not good enough. We use our experience in reputation management to get testimonials and reviews that are specifically aimed at driving customers to a certain segment of your business. By utilizing one of the most powerful marketing tactics, word of mouth, and then amplifying that tactic on a digital scale, we can reach millions of potential customers with a trustworthy recommendation.
Although we are a digital-first marketing and PR agency, almost anything we make digitally can be transformed into a piece of physical collateral. Collateral refers to the physical pieces that accompany a marketing campaign, such as brochures, signs, and cards. Our content team works closely with our graphic design team to produce collateral that stands out in both look and feel.
It doesn’t matter if you’re launching a campaign, hosting an event in Bethesda or Anacostia, or staying in touch with your customers: physical collateral still has a firm place in the world of marketing. At Online Optimism, our content team has experience producing everything from business cards to 40-foot-wide billboards over I-395. We can take any image and optimize it for whichever size is right for your business. Our graphic designers are adept at creating whole lines of marketing collateral that pair nicely with our digital content.
Content comes in many different forms. Podcasts have emerged as a popular take on the decades-old idea of radio. The ease of creating a podcast has democratized radio broadcasting like never before. Not only can Online Optimism help your business launch its own podcast, but multiple members of our team are seasoned podcast hosts themselves.
We use our experience as a digital-first agency to empower you to create your own podcast and diversify your content output. Podcasts have a unique set of benefits: they let you tell your story; they create a platform to talk to customers, influencers, and business owners; and they add another form of content to your marketing efforts. Podcasts, like videos, are easily digestible by listeners and allow you to speak to your audience in a clear, concise way about any subject you choose. Podcasts are most used as a way to inform audiences about behind-the-scene stories, trends in your industry, or upcoming products or events your business provides. Our content team can help you launch your podcast from the ground up and get your message to huge numbers of people.
Blogging is a key element to any content marketing campaign. Blogging has a number of benefits but is especially helpful for search engine optimization (SEO) strategies. Our content team works hand-in-hand with our SEO department to create high-quality, well-written, and informative blogs that both benefit readers and drive more traffic to your website.
Blog writing is a fairly straight forward process; anyone can start a blog for practically no money. Professional bloggers and marketers, however, use a variety of techniques to elevate their blogs above the rest. Our expertise is creating blog content that is engaging to read and optimized for search engines. Our content team examines which keywords your customers are searching for and bases blog posts on what is most relevant to your DC metro area readers and potential shoppers. By utilizing long-tail keywords strategically embedded throughout your blog posts, we target people who are looking for relevant products or services. We have both the knowledge and the tools to perform keyword research, plan keyword optimization, and create high-quality content.