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Branding & Strategy
Brand Yourself For Growth
The goal of branding is to create an effective position that will endure. The return can be a formidable competitive advantage based on ownership of a position in your market. In other words, consistency pays off.
Branding Best Practices
To successfully strengthen your brand within its industry, it will be necessary to first identify where the company is presently with its brand relationships, and where it would like to be for the future. The 3 key areas to clarify through branding work will be:
- Brand relationships have a purpose. Brand relationships provide meanings that help people live their lives.
- Brand relationships are diverse. Consumers form many different types of relationships with brands.
- Brand relationships are a dynamic, two-way phenomena. They develop and change over time as the two parties interact.
Setting your organization up with a strong brand is absolutely essential to all your other marketing efforts. Without it, everything will be for naught. But with a great brand, your work becomes easier and most importantly more effective.
See Our Optimists in Action Launching Daily Daiquri’s Brand!
New Orleans Branding That Lasts a Lifetime
Building a brand is more than just putting a logo together. A brand is the essence of a company and should be stronger than the sum of its parts. In New Orleans, branding can mean the difference between selling out of king cakes during Mardi Gras and having an empty venue on Frenchmen Street. So how do you build a brand to last a lifetime? The key is consistency. Strong brands have consistent messaging, consistent visuals, and always know how to stay top of mind. Once you’ve established a brand, the next step is to spread it to your key customer demographics so they know your business fits within their interests.
In order to spread your brand in a strategic manner, you have to know who your customers are and where to find them. At Online Optimism, we work to identify potential customers and target them in coordinated marketing efforts so they see your brand both online and off. A brand says a lot about a business, even (and especially) when you don’t craft it with professional help. Shoppers are savvier than some business owners give them credit for and will spot a brand that was hastily made. Our Design Department ensures that the visual elements of your brand are perfect and match the mission and vision of your business. And, our Content Department works with you to craft a message that remains consistent on your website, social media platforms, and out-of-home advertisements.
Logo color can improve brand recognition by as much as 80%.
Get branding help from an expert you trust.
Consistent brand presentation across all platforms increased revenue by up to 23%
Keep your messaging and graphics clear.
64% of consumers say that shared values create a trusted relationship with a brand.
Help your customers remember your brand’s story.
What have others said about our work?
These folks are fantastic...Very glad to have been referred to them by another client who had an experience similar to ours. They're on the up & up.
Learn more about our different New Orleans branding strategies below
Every business needs both a solid foundation and a vision for its future. Online Optimism helps you achieve both of these goals by working to establish a mission and vision statement for your brand. A mission statement outlines who your business is and what values it has. Someone should be able to read your mission statement and have an understanding of what your company stands for and what it’s striving toward. A vision statement is more of a road map that helps your employees and stakeholders determine how you plan to ensure that your mission comes to life. Figuring out a mission and vision can be more difficult than it appears. The task requires a level of introspection that some entrepreneurs need help to grasp. Through our branding workshops, we take you through a methodical process to outline your values so you and your employees can work toward a common goal.
Just because you know what your company represents and what your mission is doesn’t mean you understand your customers. If you’re having troubling selling your product or service, there’s a chance that you haven’t correctly formed your customer personas. Customer personas allow you to make a mock personality that represents each individual customer type that you attract or expect to attract. The process is so powerful because it reminds you to target each customer group while you perform your other marketing tactics. Ideally, you would have a solid set of customer personas before you even launch your business. “Who am I selling to?” is an essential question. However, it’s never too late to get back to a planning phase and reestablish these personas. Online Optimism helps you identify your target customers and how best to reach them.
Your company logo is the face of your business and one of the most important elements of branding. Designing a logo yourself can be challenging, often leading to half-thought-out ideas and poor illustrations. Online Optimism’s team of logo design experts work with you to create a custom logo that reflects your brand. We make sure to design a logo that does more than just look pretty. Each logo tells a story, so we work in tandem with you to ensure new logos tell the right story for your business. Every design we create is done in multiple formats so that you can use it across different platforms for different uses.
Custom graphics are a great way to keep your brand top of mind across the web. They also allow for a consistent brand image on all of your social media platforms and messaging. Inconsistent branding can be detrimental to your business and can even erode trust among your customers. An extensive graphics library helps you keep that brand image for years to come.