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Banner & Display Ads
Want to See Your Brand in Web Banners?
Banner advertisements and other display ad formats are great for building brand awareness, generating leads, and retargeting audiences. When text alone isn’t enough to deliver your message, banner and display ads can help you stand out from the crowd.
If you’ve ever clicked an ad displayed on a website, you already know what a banner ad is and just how effective it can be. A banner ad is a kind of display ad, or an ad that incorporates visual elements instead of relying on text alone. Banner ads can use images, text, buttons, animation, and video. When someone clicks one of these ads, it takes them from the page where the ad appears to your website or a landing page of your choice.
But how do you make an effective banner ad, and once you have it, how do you get it displayed on the right websites to the right people? Online Optimism has the design and digital advertising skills to see your display ads through from start to finish.
Banner and display ads are highly visual, and they’re a great way to promote your business and get consumers to act.
Reach Beyond Your Usual Target
Get a greater reach with banner and display ads to increase your brand awareness, leads, and conversions. These visual, click-through advertisements are a creative way for your business to advertise to more people than you thought possible. Not just any people, but consumers who are likely to respond well to whatever your brand or business offers. Where search advertising appeals to those searching with intention, display advertising allows you to target user behaviors.
With geo-targeting and targeted audiences, your display advertising can reach people with interests related to your brand. Banner and display ads consider gender, parental status, and even household income, which have a huge impact on users’ likelihood of responding to your advertising. Display ads can also target affinity audiences to ensure these consumers’ hobbies align with your business. If you know what and where your target audience is browsing online, you can create relevant advertisements to show them.
Users who see display ads are more likely to search for brand or segment terms.
Get your name out there with display ads for better recognition and results.
Only 2.8% of Americans think display ads are relevant.
Target the right audiences so your ads resonate.
Retargeting increases display ads’ performance by 61%.
Use industry best practices to achieve your goals.
What have others said about our banner and display ad work?
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Learn more about our different banner & display ad strategies below
Although banner ads and other kinds of display ads are by nature very visual, you’ll likely still need to include some text. In just a few words, you need to promote your brand and entice users to click to sign up for your newsletter, go to your website, or try your product or service. Our content marketing team finds creative copywriting fun. We’ll be sure to capture the essence of your brand’s voice and tell your story to those who need to hear it.
Since display ads are so visual, it’s critical to invest in graphic design for your ads. Good graphic design involves creating something that not only looks pretty but performs. With a strong understanding of visual storytelling and messaging, our agency designers can create graphics that help your banner and display ads achieve your business objectives.
You don’t want your banner and display ads seen by just anyone. If somebody is out of your brand’s niche, they likely won’t care about what you offer. By targeting the right people, you’ll be able to communicate your message correctly. Once your message reaches the right audience, you’ll begin to see consumers respond to your ads and respond to you.
With retargeting, we can also serve ads to users based on how they interact with your company online. If someone adds one of your products to their cart but leaves your website before making a purchase, for instance, we can display retargeting ads as they visit other websites to tempt them into returning and finishing their purchase.
Once you’ve created a banner or display ad, you need to get it online so people can see it. The fastest, most efficient path is to use Google Adwords or another advertising network. These networks distribute your ads for you on different websites and applications. At Online Optimism, we use the best advertising network for your business to get your banner and display ads seen by your ideal audience.