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Humanizing Your Brand Webinar Series

If you want to grow your business and connect with your audience, the first step is to build trust with consumers by humanizing your brand. Regardless of your industry, making your brand accessible and personable is in your best interest.Β Our six-week webinar series will feature presentations from leading industry experts A 20-minute Q&A session will also follow all presentations.

The topics include telling your story, building the right ads, utilizing TikTok, and fighting marketing burnout, among other topics. Leave each week with the latest trends, and actionable steps to humanize your brand.

RSVP BELOW!

Upcoming This Thursday: Branding

Thursday, April 15th @ 9:30AM – 10:30AM ET.

Make Them Buy

LaVon Lewis

LaVon Lewis

Creative & Relationships/Co-Founder
Connect Branding & Marketing

Sherrod Shackelford

Sherrod Shackelford

Client Revenue Creation & Brand Strategy/CEO
Connect Branding & Marketing

Social for LaVon Lewis
LinkedIn
Instagram
Social for Sherrod Shackelford
LinkedIn

But, Does It Spark Joy? Crafting A Brand Through Emotional Design

Juan Pablo Madrid

Juan Pablo Madrid

Design Director
Online Optimism

LinkedIn

Week 5: Creative

Thursday, April 22nd @ 9:30AM – 10:30AM ET.

Humanize Your Brand with Strategic Storytelling

Rafael Maldonado Jr.

Chief Creative Officer
IPCOMM Agency

Social for IPCOMM
Instagram
Social for It Media Collective
Instagram

Let’s TikTalk: Using TikTok For Your Brand Humanization

Meara McNitt

Meara McNitt

Senior Social Media Strategist
Online Optimism

LinkedIn
TikTok

Week 6: People

Thursday, April 29th @ 9:30AM – 10:30AM ET

Finding an Agency that Humanizes Brands

Joe Koufman

CEO
Setup

Social for Joe
LinkedIn
Social for Setup
LinkedIn
Instagram
Pinterest

How Humanizing Your Brand Can Fight Marketing Burnout & Increase Retention

Flynn Zaiger

Flynn Zaiger

CEO
Online Optimism

LinkedIn

SEE PAST WEEKS

Week 1: Content

Content Is King:
Humanizing Your Videos

Craig Lucie

Craig Lucie

Founder
Lucie

Social for Craig
LinkedIn
Social for Lucie
LinkedIn
Instagram

The Evolution of Relatability on Social Media

Taylor Kincaid

Taylor Kincaid

Social Media Director
Online Optimism

LinkedIn

Week 2: Data & Analytics

Observing Our Humanity:
Using Qualitative Insights to Understand What Makes Brands Feel More Human

Candice R. Hollenbeck, Ph.D.

Senior Lecturer
Terry College of Business, University of Georgia

Social for Dr. Hollenbeck
LinkedIn
Social for UG’s Master of Marketing Research
LinkedIn
Instagram

Understanding Users:
Using Software to see the Humans on Your Site

Irene Lopez

Business Development Associate
Online Optimism

LinkedIn

Week 3: PR & Events

The Human Side of PR & Event Activitation

Jaleesa McDowell

Jaleesa McDowell

CEO
McDowell’s Branding Group

Social for Jaleesa
LinkedIn
Social for McDowell’s Branding Group
Instagram

If You Build the Right Ad, They Will Come

Morgan Bachemin

Morgan Bachemin

Digital Ads Director
Online Optimism

LinkedIn
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