Short-Form Video Certification Course

As more and more people search for alternative ways to create brands for themselves and join the world of digital marketing, short-form video content has never looked more enticing. 

The concept may seem relatively simple: video camera + social media + original content = mainstream success. Easy enough, right? Yet, not everyone has experience working with video technology or creating tailored content for social media. Nor does everyone have the same access to equipment, software, a production crew, etc. And even if you were one of the select few that did have those resources and that experience, how exactly would you show potential employers and collaborators that you’ve been working in the same field and implementing the same practices as real digital marketers? That’s where our certification comes in. Whether you’re a first time short-form content creator looking for some tips, or a seasoned influencer who wants the recognition of receiving a certification from a digital marketing and design authority, we have the material for you. 

With our free course Online Optimism: Short-Form Video Course and Certification, you’ll learn how to create and manage short-form video content for every social media platform—all from the familiar workspace of your mobile device. Our lessons are designed to be as accessible and user-friendly as possible; and with a detailed step-by-step guide and series of real-world examples, we’ll have you creating content in no time! 

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What are Short-Form Videos?

Let’s start at the beginning: what are short-form videos? Well, the exact definition differs from platform to platform. While short-form content exists on a variety of social media networks, including Facebook, Instagram, YouTube, and TikTok, there is no uniform specification or measurement for video content. For example, the average user can create a 90 second Instagram Reel, a 60 second Facebook Reel, a 60 second YouTube Short, or a 10 minute TikTok video. However, most content experts agree that short-form video content is at or under 3 minutes, while long-form content exceeds 3 minutes

Why Is Short-Form Content Relevant?

In the digital age, social media has become the pinnacle of all high-speed forms of information-sharing, and short-form video content has proven to be the next big wave of communication. Currently, “short-form video has the highest ROI of any social media marketing strategy.”

Every major social network has a space designed for short-form video and those networks are now prioritizing that content over their usual long-form. “Half of marketers (51%) who use short-form video plan to increase their investment in 2022,” “30% of social media marketers plan to invest in it more than any other trend in 2022,” and “38% plan to continue investing the same amount.” Already this year, both Instagram and TikTok have expanded their short-form capabilities, lengthening their reel and video times (Instagram from 60 seconds to 90 seconds, and TikTok from 3 minutes to 10 minutes). Short-form content is ideal for quick and easy communication and promotion, as “84% of people were convinced to buy a product or service based on the brand’s video.” Whether it be Instagram Reels, YouTube Shorts, or TikTok videos, short-form content is proving to be the preferred method of communication and idea-sharing throughout the digital world.

What Is Included in Online Optimism’s Short-Form Video Course: 


We’ll begin our course with a brief introduction to short-from video content. What is it? Why are marketers including it in their marketing strategy? How can I take advantage of the rising demand for short-form content? 


Before recording any content, it’s important to clearly outline your goals and expectations for the project. Our first module guides you through the vision-board process, helping you create detailed outlines and clear objectives for your content. Furthermore, we’ll ask you to consider a series of questions: 1) Who is your target audience? 2) What type of information would you like to convey to them? 3) How would you like to see audiences engage with your content? 4) What does a successful video look like to you?

This section will also outline the tools needed to begin the technical aspect of creating your short-form videos, but here’s a hint: your toolkit is most likely in your hand or back pocket right now! 


Once you have created an outline for your video, our second module will walk you through the various stages of video creation. 


Then, after you have created your video, our third and final module will take you through the various post-production and editing stages. Here, you’ll learn the ins-and-outs of editing short-form video content on a mobile device. Here, you’ll learn the ins-and-outs of editing short-form video content on a mobile device, including how to create thumbnails, add transitions, edit audio, add texts and captions, and how to export and upload your content.

Finally, we’ll discuss the various social media platforms available for posting your content, and the ways in which each platform can support and elevate your video. 

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Want To Learn More About Short-Form Video Content?

At Online Optimism, we strive to stay up to date on the most exciting digital trends, providing our users with updated and informative content. Sign up for our newsletter below to get that information first hand in your inbox, or subscribe to our podcast (if you’re more of a listener than a reader)! 


  1. Google Ads Help (n.d.) Shortform and longform videos. Retrieved July 14, 2022 from https://support.google.com/google-ads/answer/2382886?hl=en 
  2. Bretous, M. (2022, July 13). 6 Short-Form Video Trends Online Marketers Should Watch in 2022. HubSpot. Retrieved July 13, 2022 from https://blog.hubspot.com/marketing/short-form-video-trends
  3. Malik, A. (2022, February 28). TikTok expands max video length to 10 minutes, up from 3 minutes. TechCrunch. Retrieved July 13, 2022 from https://techcrunch.com/2022/02/28/tiktok-expands-max-video-length-to-10-minutes-up-from-3-minutes/