What are Short-Form Videos?
Let’s start at the beginning: what are short-form videos? Well, the exact definition differs from platform to platform. While short-form content exists on a variety of social media networks, including Facebook, Instagram, YouTube, and TikTok, there is no uniform specification or measurement for video content. For example, the average user can create a 90 second Instagram Reel, a 60 second Facebook Reel, a 60 second YouTube Short, or a 10 minute TikTok video. However, most content experts agree that short-form video content is at or under 3 minutes, while long-form content exceeds 3 minutes.
Why Is Short-Form Content Relevant?
In the digital age, social media has become the pinnacle of all high-speed forms of information-sharing, and short-form video content has proven to be the next big wave of communication. Currently, “short-form video has the highest ROI of any social media marketing strategy.”
Every major social network has a space designed for short-form video and those networks are now prioritizing that content over their usual long-form. “Half of marketers (51%) who use short-form video plan to increase their investment in 2022,” “30% of social media marketers plan to invest in it more than any other trend in 2022,” and “38% plan to continue investing the same amount.” Already this year, both Instagram and TikTok have expanded their short-form capabilities, lengthening their reel and video times (Instagram from 60 seconds to 90 seconds, and TikTok from 3 minutes to 10 minutes). Short-form content is ideal for quick and easy communication and promotion, as “84% of people were convinced to buy a product or service based on the brand’s video.” Whether it be Instagram Reels, YouTube Shorts, or TikTok videos, short-form content is proving to be the preferred method of communication and idea-sharing throughout the digital world.
What Is Included in Online Optimism’s Short-Form Video Course:
Introduction
We’ll begin our course with a brief introduction to short-from video content. What is it? Why are marketers including it in their marketing strategy? How can I take advantage of the rising demand for short-form content?
Pre-Production
Before recording any content, it’s important to clearly outline your goals and expectations for the project. Our first module guides you through the vision-board process, helping you create detailed outlines and clear objectives for your content. Furthermore, we’ll ask you to consider a series of questions: 1) Who is your target audience? 2) What type of information would you like to convey to them? 3) How would you like to see audiences engage with your content? 4) What does a successful video look like to you?
This section will also outline the tools needed to begin the technical aspect of creating your short-form videos, but here’s a hint: your toolkit is most likely in your hand or back pocket right now!
Production
Once you have created an outline for your video, our second module will walk you through the various stages of video creation.
Post-Production
Then, after you have created your video, our third and final module will take you through the various post-production and editing stages. Here, you’ll learn the ins-and-outs of editing short-form video content on a mobile device. Here, you’ll learn the ins-and-outs of editing short-form video content on a mobile device, including how to create thumbnails, add transitions, edit audio, add texts and captions, and how to export and upload your content.
Finally, we’ll discuss the various social media platforms available for posting your content, and the ways in which each platform can support and elevate your video.
