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Building A Brand On Tik Tok with Fiona Chan

female entrepreneurship, product development, TikTok, branding, cosmetics, skincare, imposter syndrome, sustainability, content creation

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Meara McNitt
all right hi fiona thank you so much for joining us how are you

Fiona Chan
good i’m so excited to be here

Meara McNitt
very excited to be talking to you today so can you tell us about your brand

Fiona Chan
yeah so i am the founder of outhforia we make make up that you can sleep in so what’s really unique about our make up products is that they’re made to act like skin care i test everything by sleeping in it and i make my husband sleep in them to we’re best known for creating the world’s first color changing blush oil but since then we’ve expanded our line and now we are sold at alta a credo and a jacpety

Meara McNitt
wow i’m gonna have to try this because i hate having to wash my face and my dermatologist better not be listening to this um but that sounds amazing how what are the benefits of the green chemistry principles that you use in formulating make up

Fiona Chan
yeah so just to take a step back green chemistry it’s basically a set of twelve principles that the pa created to kind of aim at solution prevention in practice what it means for us as a make up brand is really looking for ingredients that are not source from fossil fuel so i didn’t know this before getting into make up a lot of ingredients in general it doesn’t have to just be make up but just a lot of ingredients are made from fossil els but it doesn’t have to be that way so in make up you can use synthetic in

and a natural ingredients but it can come from a plant or something more renewable for me i find that it has always this additional skin care benefit and you know i always love to choose plant base whenever i can

Meara McNitt
so this is clearly like a unique corner stone that your make up has do you lean into that on your social media presence because i know that part of the success of outhforia is the social media following that you have grown

Fiona Chan
yeah i mean all talk about it i love being able to chat about like how i choose ingredients why choose ingredients sometimes i no doubt and i don’t even know if anyone cares but sometimes like you know re asking and they’re curious what’s really great about being so involved in the product development in the formulation is i got to choose the ingreeents that we use and every time that we can find something where it feels nice laced so nicely on skin has a skin care benefit plus it’s made from ingredients that also ha

he’s like anti oxygen benefits it’s always you know it’s always a win for us

Meara McNitt
michel feel free to jump in with any questions here also ything can get cut out just you all know um did you want to jump into the question

Michelle Tran
yeah

Michelle Tran
this isn’t a question but i just want let you know that i was so obsessed with euphoria that i brought this up to mirror and jordan and i was like i tried like the primer that for primer used it today and i was like i love it so much and then today i also used the not the color can blush the non color changing one but like the darker shade love it yeah

Fiona Chan
my favorite trade yeah so what’s perfect perfect example like primer for example nor ally they’re made from silicone ingredients like normally primers or something that like fils and pores um no ally the silicone are made from fossil fields and what we did differently was we used all plant base ingredients we used ingredients that were noncomdiogenic and really made to number one help protect your skin but also helped make up lay on more nicely

Michelle Tran
yeah i love it so much especially since like i always grew up hearing my mom being like make up is not good for you like it’s bad for your skin and someone who like struggles with acne it’s always like kind of that struggle between like you want to kind of cover it you know like make yourself feel good with the make up but you don’t want the makeup to make your skin wears to your acneywars so i feel like that’s why the whole make up you can sleep in really resonates with a lot of people just because it’s good for your skin when you’re putting it on as well it’s basically skin care like you’re saying

Meara McNitt
i love that

Fiona Chan
yeah i was just always thinking like also grew up with my mom saying you know never would make up it’s so bad for you and i think she did not you know like it when i started really wearing make up and i definitely did struggle with me it kind of coincided at the same time but for this for a lot of our products i was like i wish this existed when i was younger and like if i’m putting something on my face for you know sixteen hours a day like it’d be nice if it also helped improve my skin and when i started the brand i was

living in asia for the first year and i got so inspired by how they do their make up routines there because there is like this idea that their make up and your skin cares actually one routine and you can how you adjust your make up routine can improve your skin so definitely something i’m very inspired by

Meara McNitt
so you obviously have this amazing unique corner on the market but it can be really hard to communicate that to people and stand out so how did you manage to compete with more established makeup brands all the way from like drug store to high end ones

Fiona Chan
yeah in the beginning you know it started posting videos on tik tok and it was just a comparison of this is our green color changing blush versus a powder blush a cream blush a um liquid blush and what was really unique about our product was number one no one had ever seen anything like that before so there was a lot of curiosity but you can really see it work right before your eyes it’s a liquid that goes on clear and then it changes colors within a few seconds and you can see that it has this beautiful natural high litter

so i hits it in a really different way that you might not get with powder and because we were you kind of challenging the format just being able to demonstrate it was very valuable because now we were in stores in the beginning and it’s very different when you get a in store demo or live demo but trying to replicate that using like eight second videos was you know it was a challenge but it was now i think it goes down to how unique the product is and how well it works and got so many videotestimal testimonials

different people using it and you can see like it’s a different color on different people get a right color and giving that visual proof was something that was that was really fun to do on social

Meara McNitt
so this

Michelle Tran
i think that’s mirror

Meara McNitt
no did you have a question Michelle Tran

Michelle Tran
well okay i just wanted to go back to the color changing blush so i know you said it was like the world’s first color changing blush i have be able to use it but i think it’s super cool like especially all the products that are like this is like your custom color based on like your p h levels whatever like that customization aspect i think is super cool but since the bio blush was one of the first products that you had to go viral can you talk a little bit more about like how you leveraging that likevirality to build like an engaged in leal community from there

Fiona Chan
yeah so with the blush i think it really kind of set the tone in terms of how i think about products how i wanted to create products that i really innovated so every time we launched new products you know i definitely take feedback i like pretty much read all the comments i still run our tiktok and i pretty much read everything but when we launched our primary probably about like nine months afterwards afterwards i really wanted something that was really innovative in the primary category that was doing things that i had never seen before that i really wanted

because we were kind of hat this reputation for crating you know the world’s first x by the time we launched our primary people knew that there would be something really special about it and even with our setting spray what’s really unique about it is that it’s pink and you know that was kind of viable for for us and we always add these kind of unexpected touches that you might not typically see but it makes it really easy to use

Meara McNitt
so do you have advice on like going from viral to community because i feel like a lot of people their goal is i want to go viral like i want this to go viral that will change everything but as social marketers we know that going viral is just one surge and you want to be consistent so how do you balance turning viral into consistency

Fiona Chan
yeah i think you know like most like probably ninety nine per cent of everything i make as a flag and that’s something that’s just part of that process for me it’s something where i just really enjoy content creation i enjoy being able to talk about our products talking about the process you never know what’s going to go but i really never really know what’s going to hit but the way that i like to think about content and you know the content that we make is you know ultimately i’m just asking people permission for their time and their attention and i want it to be worth while so as much education

as i could provide as many tips as i can provide um you know there’s so many things that i’ve learned just through the process of critinghese products that i wish i had known when i was you know younger and i wish you know someone would talk about it and half the time i don’t even know if anyone finds it interesting but if it’s helpful for anyone i do enjoy it

Michelle Tran
yea also could you talk a little bit more about like you starting in the tiktok video because i know like almost everyone of thevideos is you you’re the face of it at least on tik tok like can you talk about like why you chose to do that because i feel like it’s not very common with a lot of make up brands like a lot of times you’re utilizing more influences or just like kind of a general product in with no face of the brands so can you just elaborate a little more on that

Fiona Chan
that kind of came by accident i did not ever intend to create content i never thought i would but after we had launched the brand o know such a unique formula and it was such a unique product and i developed the product during covid so i didn’t really even tested on that many people you know my husband and a handful of people i just knew that i had to demonstrate it i had to show how it looked like on skin compared to something else it wasn’t like anyone had ever bought the product up until that

it and it kind of came just because we were just starting out we really had you know we had nothing else that we could do had no marketing budget and now for me it’s become a great way to kind of story tell kind of share the journey you know there’s there’s definitely like wins and losses and sometimes i just honestly just like to record how i’m feeling for that day just so i can look back on it but it’s it was not intentional at all

Meara McNitt
do you have any preference to tick talk over other platforms or do you find yourself finding other winds posting in other places

Fiona Chan
yeah we definitely do between like reels and tik tok and i really just see it as like short form content that you know you try to get to the point in a couple of seconds or less sometimes definitely the topic that we talk about it it warrants a lot more than that but i like you know just recording things on my phone it doesn’t have to be highly produce i can be very responsive if someone has a very specific question can you show me how this works with x z and i and i have the products in front of me like i don’t i don’t have to have

had to just like show people and i really like that just having kind of like a visual communication tool

Meara McNitt
it sounds to me like authenticity in presenting your product is like really what matters to you and it makes sense considering that you have these like green body beneficial products i think having like an authentic energy to your marketing goes hand in hand with that do you think that that’s one of the things that attracts people to trying out faria over brands that are maybe utilizing these influencers that people are recognizing are just promoting paid products over and over

Fiona Chan
i mean i think it’s probably different for every single brand for else i just kind of happened out of i want to say like necessity em but every time i get to share something that’s a unique because you know i’m very involved in talk development or just you know my ideas with with the business i like doing that

Michelle Tran
and then for posting on real so i no use like reels and tiktok do you have kind of like a different strategy for tiktok versus reals or is it kind of just you being like someone asked me something i’m going to respond i’m goin t make this video and engage with the community

Fiona Chan
yeah i think it’s very similar with tiktok i weobejust a little bit more responsive it might make a video off of a comment and that might be something that inspires the content creation reels is a little bit more planned out where we will plan it out like a month in advance or like couple weeks in advance whereas tiktok sometimes i’m just like i have a great idea i think t’s because like trends and sounds are so they’re kind of inspiring for content creation on tik tok and now how that i know its own little tiktok culture so that would be

the biggest difference is that um they’re taking on very just how feel like there really is no plan and reels like there is a little bit more of a plan

Meara McNitt
sorry i’m tying to tink of the right way to phrase this question basically going live has become a strategy for a lot of different creators on tiktok and businesses have you utilized going live at all or is that something that you’re not going for

Fiona Chan
we used to do it more i do like doing it i just have a little bit less time nowadays because i was in a middle move but i like it because it’s a very unique content style where you can talk for you know a longer period of time and o can really answer people’s specific questions and you can do follow on like clarification questions i like doing demos on a on a live there’s like certain things that you know it wouldn’t really work on a tiktok or real also

i like it just because it’s a different way to engage

Meara McNitt
and do you think there’s more value in the lives coming from you as the co founder product development like rather than a market er not to throw ourselves under the bust but like you obviously have a lot more say in the products and do you think that that has more of an impact when you’re having these live discussions

Fiona Chan
i don’t think so i think just having a way for people to engage with you while it’s kind of like a live feet back where they can ask questions and someone who’s led well well versed in the product i think that would be just as effective because a lot of times it’s at least in make up it’s like how do i use this how do i lair this can i use this with this so like i think anyone could could really help in that way

Meara McNitt
have any of your interactions with your own line community be that through lives or regular posts have they inspired any products or things that you guys did differently can you tell us about something

Fiona Chan
yeah the m so you know we went we launched our color changing blush and i never really thought that we would launch nan color changing shades but i think pretty much a week after we launched we launched it some one actually called me and was like you we should launch somethin on color changing shades it was a i was like one of our earliest customers and this was so early that i was now talking to a lot of our customers and i was ike that’s a great idea and that ended up being you know three new shades

Meara McNitt
all right let me look back at my questions that that was that was the one that i had on that

Michelle Tran
yeah

Meara McNitt
let me think oh okay so i feel like you got into tiktok right at the right time that’s when everybody was joining was in twenty twenty or early twenty twenty one um so it was a great time to be a brand building a presence because i feel like a lot of brands were like oh do we want to be on this ap do we is that is there space for us there um what advice do you have for new companies that are building a brand and might not necessarily be able to jump into

Michelle Tran
okay

Meara McNitt
where as new as tiktok

Fiona Chan
yeah i think for any new branch i think sharing your story of why you created the brand why you started the company i think that goes a long way and it doesn’t have to be on tip talk doesn’t have to be on any specific platform by finding a format that feels authentic to you where you can share your story i think that goes so far especially as a new company and you know i always think back to everything that led me to start this company was a very set

very unique experiences that kind of inspired me to create a lot of our products and especially to create the brand and i think for a lot of entrepreneurs who have you know a big why now people are really interested in learning about that and that’s something that another brand can’t replicate it is your own really unique experience and to share that with the world

Michelle Tran
to talk more about the why so i know that you said that you made this make up brand because you wanted make up that was actually good for you but i know that you had also mentioned that you had started it because you were in china believe like a beauty school can you talk just a little bit more about that experience how it i guess influence the brand where it is today

Fiona Chan
yeah so prior to starting i had no experience to make up to work in tech and my job led me to traveling back and forth between the west coast in asia and i was constantly in some of these just really fluted cities because that’s where dadisneswhere and it was just kind of like what i what i had done and i had realized okay when i’m in these very polluted cities might make up in my saner doesn’t really work the same way and then fast for you know a couple a couple of years i ended up

getting married me and my husband were a long distance between the west coston hong kong and a few months after we got married covet hit hit asia before i hit the u s and it was very much clearly like okay we are not we’re not jumping on a play and so i ended up with one suitcase ending ended up being in asia and i thought okay well if if i just kind of stuck in here i really want to sort of make up brandon all the best ideas for you for a came about that first week even like the tag line life smesbutyou

make up isn’t it’s because i was sucking a messy apartment it was like my husband’s like bachelor pad and you know the fun aspect the colorful aspect it was something that i really miss because it was you know one week i’m not wearing make up and i was like okay make up cully about like seeing people and making connections and that’s really what resognated with me and wont be so creative like we had to make up you can sleep because i always felt see make up

Michelle Tran
was there a reason that you had started off with the color changing blush as like your first product or was it just something that you were like oh my god like i just want to try it and just came to you

Fiona Chan
i really wanted to create a universally flattering blush i was always just kind of thinking about it i’ve always loved to blush and sometimes i’ve seen shades where you know it’s marketed as universally flattering but because of like some of the undertones or like the glitter that’s in it it’s actually not truly universally flattering so i just kept thinking how can i make this how can i do this and i just remember like i was walking down the street one day and i felt like it just smacked me right right right in my face that you know

color changing that would work at the time no one had made a blush will not really and i was like okay i’d be cool if it was like kind of like a face oil and it was like good for your skin and maybe it has like a cool like glow y effect had never really seen anything like that before and then you know also didn’t tell anyone what i was doing and for some of our early formulas i remember testing it on my husband i was like oh it’s a completely different color on you but it’s a red color so that was really interesting and i remember also

one side of my face with our blush and one side with like a powder blush or something and to tell my friends didn’t even tell them what i was doing i was like which side looks better and when it was very like objectively you know it’s it’s the color tan blush side an i was like okay i think we’re on to something

Michelle Tran
that is so cool and then like so you said you have a background intact and then you just kind of decided to start this make up brand can you talk a little bit more about like i guess the trial and errors of creating like a color changing blush which is so based in like chemistry and science that you didn’t have before like that background

Fiona Chan
yeah i think you know when i worked in check it was always just this mindset of if you’re doing something you’ve that no one else has ever done before like you know it’s something that is possible and i always tell myself you know if no one’s ever done it before you don’t need to impose you just need to try and see what you can create and so m for color taking blush i really just had this idea and i had this like i wish i do this and it looks like that and so when you when i’ve found

the formula that we ended up going with and that went through several iterations it was like that’s that’s exactly what i wanted and that’s exactly what i was looking for there’s definitely like this emotional spark that like when you when it’s the right formula like okay that’s that’s the one it’s really fun feeling

Michelle Tran
just everything like falling into place and then i know you just mentioned like impostor syndrum as well that’s actually pally on topic lith our team we’ve been talking about it a lot just because like our agency is a lot of younger people i know personally myself like i just graduated college last year and kind of got hired here fresh out of college so impostor syndrum for us is like so real can you talk a little bit more about that from like the founder perspective like especially not having that background to make up and just like you know impostor sindri for a founder

Fiona Chan
yeah i think i always tell myself if i’m doing something no one has ever done before like you know there’s no need to have impostor in drum i just have to figure out a way that works best for me especially for even like this company like nothing that we did was because you know i’ve read of someone else did it this way it was just what worked for us and you know with things constantly changing i think you know just having a

as to learning i we’ll go a long way and you know with marketing everything changes like every couple of weeks so i don’t know that i really need to exist in marketing these days

Michelle Tran
truly marketing is just honestly tralanaror

Fiona Chan
lots of trilintere

Meara McNitt
so i’m going to bring it back to talking about you doing your own tik tok on this note you know you used influences earlier in your marketing and now it’s mostly you was that one of those like trial and narrow moments where you just found that you liked doing it yourself more or did you get better results doing it yourself like was that one of the things that you tested and you found what worked for you

Fiona Chan
so for the youth for tiktok that’s actually pretty much always spend me and then for our instagram i think it’s a mix between just you know other people as well as my content as well i don’t know that there’s like a huge strategy behind it for r tiktok i just keep because i really enjoy making the content and i want to know i always want to keep i always want to keep like a creative outlet so that’s why i run our tiktok

Meara McNitt
i feel like michell was bringing down all these great questions and i’m like what other ones were we supposed to ask today m michele did you have another question i saw you on muted

Michelle Tran
yeah

Michelle Tran
i’ve just been leaving myself unmuted just because i’m too lazy to mute and go back but i’m okay let’s s talking about like your products i guess cause i know you just release the new face wash can you talk a little bit about the inspiration behind that

Meara McNitt
oh oh my god okay

Fiona Chan
yeah so the night all facewash is our dis launched we launched it a little bit over a month ago and this was something that kind of came out of necessity so i’ve been working on a foundation and a big thing that i was trying to figure out was what is it about foundations that make it so bad to sleep in like why why do we just have this perception that it’s bad for skin and so i tested a ton of different foundations from you know from basically high and drug store everything in the

middle and i realized two things number one there are some foundation formulas that are actually really hard to wash off and number two i found out that a lot of facewashes aren’t that effective at removing make up a lot of facewashes aren’t meant to watch make up off and that’s something that i am very confused by like you know if i if a lot of people wear make up you know it would make sense that your facewashes would move make up so just kind of through my own necessity so that i can continue developing products i had asked

oh just make me ton face washes i need to just have something where i know it can remove make up even for just some of these hard to remove formulas but it has to be gentle eceptlithe most sensitive skin and this was the only one that worked this is really great when used with our primary because our primary access is barrier between your skin and your make up and it gives your make up something to bind on to that’s like not your pore is not your direct skin and so it’s a really easy way to just have like one

up at the end of the night and remove your make up i didn’t realize this before but when you wash your face and you go to tell dry and you see that make up residue evaclivns your make up has not fully been washed off so when we were testing the face was like one of the big surprise i was like okay my white tails are still clean now i actually know that you know all my make ups being washed off it had just such a big impact on my skin when i was using it that i was like okay i really want to launch it

um you know i love make up and i love wearing it but i didn’t want it to get like a bad web just because some of the face washes weren’t that effective so it was something where i felt like i really needed it personally and i thought you know a lot of faceboficers really don’t don’t wash off make up it still blows my mind

Michelle Tran
yeah definitely i mean i know that sometimes i’ve used a face wash and you know it doesn’t come off all the way people are like you shouldn’t use the make wipes either because it’s like it tugs at your skin there’s so many like things to consider when we’re talking about like our makeup or skin care so i think it’s kind of funny that you’re like i made this face wash out of necessity because i needed it to take off all my make up

Fiona Chan
yeah exactly

Meara McNitt
so i’m taking your own line quiz right now because i’m like what am i doing wrong in my skin care in my make up how did you develop that quiz and did you find like do people take it and do they buy the recommendations from it

Fiona Chan
yeah

Fiona Chan
yeah i think it’s we we definitely do see people take the quiz and it’s really for a way for me to kind of give some suggestions that are taylor to know your skin type and how you use products something i learned when i was still in asia was you can change your make up routine depending on how your skin is acting that day so that doesn’t exascivate any problems you have dry skin or early skin or the weather changes and you have your experiencing some of those skin changes so

that’s what i really like about that quiz

Meara McNitt
i’m like it recommended to me the primer and the setting spray and the color changing blush and the blush brush which i want to buy the facewash because now you’ve got me thinking like oh my gosh is my facewash taking off my make up so i’m about to go buy a whole bundle um but the question was fun it made me think about my like my makeup habits so do you you look at the results and look at like here’s how a lot of our shoppers are behaving with their make up is that like inspiring you like oh

a lot of people like aren’t using sun screen we need to like work in a sun screen product or something like that

Fiona Chan
well well i have like questions that that’s like do you watch you make a off every night and surprisingly not a loicle watch i mean a surprising amount of people don’t wash off wash they make a ball every night more more than i expected

Meara McNitt
wow so is so is that informing any products are like that are in development or anything you’re trying to do

Fiona Chan
i think at least when it comes to content even things like sun screen and creating some education around like you know your sun screen sometimes can dissolve your make up so you know sharing that primers actually good barrier between your sun screen and your make up so definitely like the habits are really helpful as well as providing as much education about how your skin arrotineis interacting with your make up

Meara McNitt
i do have a question to ask i don’t know if you can answer it but the thing that i am constantly looking for as i’m always looking at different moistureizers so do you all have any any moisturizers planned to come out

Fiona Chan
i don’t have any more rises planned but i will give a tip because i think it’s a little bit i don’t know i feel like it it’s a tip that goes a long way that not all ll talk about is that sometimes when your skin is really dry it actually might be better depending on what’s going on with your skin to use like a cell based moishdriser and stuff like really thick cream and the reason why s because sometimes your skin is like dry on the surface and so like the thick creams can’t penetrate the

skin as well so that’s my moiserosertip

Meara McNitt
i’ve been loving jelmystrisers lately that’s what i’ve been on because i noticed that my like my mister was just killing off my skin and i was like something is wrong here so i went from a cream into a gell and i’ve been loving it so i’m always on the hunt now for like better cell my shoulder so i love the just explained why that works be ever really understood why i just knew that it’s what it was um well i’ll keep my eye open in case you’ll ever do put one out because i see that your your or your face wash is gell based so

you did put out a moistrizer do you have any like inclination i’m sorry i’m asking you a lot about a product that doesn’t exist

Fiona Chan
yeah

Meara McNitt
well you know i’m being pick here do you have any goals for twenty twenty three when it comes to your either your marketing or your business growth or anything like that anything you are trying to do

Fiona Chan
yeah i you know i’ve always intended like i really would love to do like a full face of fora so kind of getting closer to that goal i don’t think it will happen all at once in twenty twenty three that at ll be too ambitious but getting closer to to that goal is nothing i wish for this year

Meara McNitt
that sounds amazing is there like how long is the process for you to come up with a new product

Fiona Chan
it depends on the products some products have taken couple of years or so products i’ve working on that i’ve been working on since twenty twenty um and it really just kind of depends how much how many changes we go through what happens in testing um so it’s different by product but i’ve been working on a ton since you know since i at the brand

Meara McNitt
oh that’s so exciting um is there anything other than your blashilbcus obvious like that was your your baby i would say of like the products that you put out is there anything that you put out that you were just super excited about and that the people really got excited about too

Fiona Chan
i love i love our primary so even though our blush i mean i love it for a number of reasons i thought that our primary was our most innovative product that we’ve ever created because there’s so many different scinractives in like the entire formula like the way that i like to think about it is here’s a tube how many benefits can i fit into the tube and one of the things that it does is if you’re ever like logic to make up i’m super logic to make up

i have gone to the hospital many times for elergic reaction this has an ingredient that kind of stops hives that redness so i i put it in because i was like i need something that i can feel like it’s a insurance policy for my skinning case number one like i don’t like the foundation texture or number two i’m just elergict to the ingredients in a foundation so that’s been kind of like a game inger for me like cause i i don’t know a very reactive skin and the fact that it also takes down redness is great because a lot of time

what you would do for redness is just a green on top sometimes i can look a little bit gray or it can mess with the texture of your foundation so this just takes the redness down at the skin level and it’s like a really easy way to so you don’t want to wear foundations or like any complexion product so it’s like really great skin tin replacement but it has this beaut beautiful texture and if you ever hate um if like foundations look cake or anything like that this has this texturing ingredient

um kind of kind of acts like spanks for your face where it kind of creates a smooth surface so if you ever like move your face like smile or just you know kind of move your face at all you’re not going to get that creasing so it’s a really like i use it underneath everything

Meara McNitt
is your alergy to some make ups part of why your products are so clean and green

Fiona Chan
yes definitely

Meara McNitt
can you talk more about how you like learned more about what goes into creating green products like was that someting that you set out from the front and you were like this has to be green or like be clean products or like was the something that you figured out as you were developing

Fiona Chan
i definitely like using ingredients that are as clean as possible i think you know when you can select ingredients like why not use like the best high highest quality ingredients and then i think when i made the or when i found out that a lot of make up ingredients are just made from fossil fields i was like okay we actually just wear this for a couple hours a day and then we wash it down the train might swallow some because it’s you know i losses or lip sticks and i was like if i’m given the option to select something that comes

i’m over noble ingredient like why not you know we still use synthetic ingredients but i do try to as much as i can just try to find find it from a plant instead of puzzle fields

Meara McNitt
i think that’s great especially since liked influencing is such a trend on tik tok and social media right now i think that companies that ar like that are green and are more thoughtful in their products are kind of like surviving the d influencing because people one believe in what they’re doing and to like do get better results when it’s cleaner like this so i think that’s really cool very thoughtful that like yeah i do watch like this little bit of make up that i have on right now it’s not going to be seen probably beyond this

Michelle Tran
m m

Meara McNitt
podcast recording um and so yeah to make it out of products that’s going to have a long term benefit or at least like be good for the earth is important i like that

Michelle Tran
jumping onto what mirror said so i know she mentioned de influencing is like a trend but i feel like there’s been a lot of like beauty trend cycles that we’ve seen on tik tok at least like once i can think of like double cleansing or like slugging last winter that got me through the winter like that was amazing but is there any that you can think of that have influenced you or that you’re just particularly loving

Fiona Chan
oh i like i like slugging you can actually use our primary as a form of daytime slugging if you don’t want to use vaseline in the day actual like slugging i think i learned so much from tiktok i like skin care cycling i like i don’t know i like all of the hacks and tips and tricks i get a kick out of it i try everything i don’t know if i record everything but i do try everything and what i like about the tiktoktrendcycle and how fast it is

like people are really creative with like some of the hacks that they’re trying even like the spatula foundation tricks have been really loving um there’s just so much that you know was i feel like all these like hacks and tricks like i definitely didn’t grow up watching it even on youtube or on instagram but now that there’s so much on ticktogets been it’s been super fun to experience because you know make up isn’t something make up an in cares and just you know one one way one step there’s like all these different new ideas and new tricks

Meara McNitt
one i want to know how the primer can be used for days lugging and i need to know more about days because i know about like next time king but i don’t know about days looking and two oh my gosh oh do you like test your products in these trends and then show them to tiktok and be like oh i see this trying going around i have this product that i think could work with it i’m going to try it and see what happens is that something that you have done

Fiona Chan
so for daytime slugging slugging is like you basically use vaseline to create this protective blair kind of seals in your skin care and you know it prevents essentially like all of your your nice can carry ingredients from evaporating at night so with our primary it is very like emollient type of formula so you can you can think of it as the same way so after you do your entire skin care routine in your morcrizer you can use this to kind of seal in your skin care so like

nothing is basically evaporating during the day so it’s a really great it’s a really great way to now number one protect your skin from any irritating ingredients but also locking your skin care so you i like to think of this as like the bridge between like your skin care routine and your makeup routine if you’re using it after uhsunscreen can actually help prevent the sun screen from dissolving your makeup but it’s it’s just like this really you know i love slugging but i’m not going to war ascelin in the day

so it’s just like a great way where you know you can have an even skin tone really nice texture and still kind of get the same benefits of slugging

Meara McNitt
that’s amazing i was going to ask about some screen um because that’s one of the problems i find is that every ones like oh well you have to re apply your sun screen every two hours i’m like well if i have make up on one that’s like interrupting my sun screen and to like i can’t put it back on so the fact that it helps it a bit it’s exciting it sounds like a wonderful primer i’m gonna ave to try it out you’ve told me

Fiona Chan
we all send it you

Meara McNitt
thank you but i think that it wraps up the time that we have for today so thank you if you know so much for joining us if people wanted to find you or youth flora anywhere on social media where should they look

Fiona Chan
so on instagram and on tik tok we are at youth fora and you can find us on our website at alta credo revolve and amazon

Meara McNitt
awesome thank you so much

Michelle Tran
thank you

Fiona Chan
thank you so much

Meara McNitt
all right doran’s gonna stop the record

What is Online Offscript?

Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.

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