Rev Up Your Digital Marketing for Automotive Industry Success

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You’d never head out on a road trip without first deciding where you’re going, so don’t do the same with your digital marketing for automotive industry businesses. Launching marketing campaigns without a plan sets yourself up for failure.

Let Online Optimism craft innovative solutions to your digital marketing challenges and help you reach new audiences, attract web traffic, and drive sales. Our team of Optimists has experience running campaigns for automotive industry clients including dealerships, e-commerce companies, and other vendors. No matter your goals, we can get you on the road to success.

Case Study: Using Digital Advertising to Drive Past the Finish Line

Superior Honda ad mockup on laptop

Superior Honda came to Online Optimism looking for a marketing agency that could differentiate Superior from its competitors and provide trackable results across campaigns. They weren’t receiving the traffic or sales they wanted from their search engine marketing and were having difficulty reaching customers.

Consolidating Superior Honda’s marketing efforts under one agency, Online Optimism was able to build a long-term strategy for the dealership’s online presence. We introduced a variety of SEM ads, including search, display, mobile, and remarketing to increase traffic and generate sales. Additionally, our Optimists created a social media and content plan that includes video and regular blog posts to promote organic web traffic and reach more customers.

Standout Social Media for Superior Honda

Mockup of Superior Honda's Instagram account @superiorhondanola
Mockup of animated post on Superior Honda's Instagram account @superiorhondanola advertising a summer giveaway
Mockup of illustrated post on Superior Honda's Instagram account @superiorhondanola advertising a Halloween giveaway
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
Clay HolcombPresident of Superior Honda

Results from the Superior Honda Campaign

February 2016–January 2020

Click-Through for Display Ads (6X the Industry Average)
Video Views
Hours of Video Watched

We’ve Created Digital Marketing for Automotive Industry Clients Including:

Truck Driver Institute
Superior Honda
ORACLE Lighting

Show Your Customer the City

Blue and red double shotgun home

Why have a car if you’re not going to explore the city? If you need stunning stock photography with local flavor, check out our free New Orleans stock photo collection.

Each image from this photo set was shot with the best quality equipment and edited to grab your audience’s attention. The included photography is free for you to use at no cost on your website, Instagram account, or marketing materials.

Not in New Orleans? No problem. Our team of experienced content creators produces original text, photo, and video for our campaigns. Learn more about content marketing from Online Optimism.

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Need Digital Marketing for the Automotive Industry? Look No Further

It’s your business to help your customers get the cars of their dreams. But before you can do that, they have to find you. A top-notch digital marketing plan will build awareness, attract new customers, and secure leads.

With experience working with a variety of automotive industry clients, our Optimists will craft a custom digital marketing strategy to help you meet your goals. Whether you need a new website or want assistance placing ads on Facebook and Google, we’ve got you covered.

Get into Gear with a New Website

Your website is at the center of your entire digital presence. It’s your way of getting your message out to current and future customers and is a necessary component of all marketing campaigns.

You want your products and services to be as clear as possible on your website, and our design team will make sure your pages are optimized to drive conversion. With an eye for user experience, our developers specialize in websites that are easy for you and your customers to use. Plus, our content team can handle any copywriting needs to make sure all of your information is clearly accessible online.

While the word “online” is in our name, we can also help merge your digital and IRL campaigns with print materials and any other collateral necessary to get your message across.

Drive Traffic Through SEO

When customers are looking for something online, the first place they go is Google. That’s why search engine optimization is so important. Our content and SEO department will make sure your website is set up to attract searches for high-volume keywords. By increasing organic traffic to your website from search engines, we can get your brand in front of more eyes and increase your profile.

Our SEO campaigns include three major components: making technical changes to your website to increase search-engine visibility; adding content such as blog posts and service pages to target a larger number of keywords; and acquiring quality backlinks to your site to improve your standing against your competitors.

Our content team specializes in developing and producing engaging and well-researched blog posts, videos, website copy, and more, designed to keep your audience interested and establish your brand as an authority in the industry. We’ve also created whitepapers, brochures, and other documents to help with clients’ campaigns.

Race Past the Competition with Digital Advertising

Sometimes people are already searching for your products but need a little extra help finding them. Our digital ads team specializes in search engine marketing, which advertises your website alongside relevant search queries on Google. We also produce custom-designed graphics for display ads on the Google Display Network.

We use demographics and other information to target your digital ads to those most likely to become customers. Plus, we adjust our campaigns to push products and services you want to highlight, supplementing other promotions you’re running.

Have you ever noticed when you visit a product page on a website and then you start seeing ads for that product around the internet? That’s called remarketing. Our digital ads department can set up a remarketing campaign to build awareness and capture customers who already have your products or services on the mind.

Speed Up Your Social Media

Social media platforms like Facebook, Instagram, and Twitter can put your company in front of millions of users. But many organizations treat social media as an afterthought. Without posting regularly and intentionally, your posts won’t make it to all of those potential customers.

Our social media team will create original posts for your feeds that attract likes and comments and increase the click-through rate to your content. They can use pre-existing assets from your organization or take new photographs to make your account stand out. And our design department can create infographics and other materials to share what’s most important to you.

While social media can attract a lot of clicks organically, our Optimists are experts at running ad campaigns on Facebook, Instagram, and LinkedIn to make sure your posts are getting the attention they deserve.

Contact Digital Marketing for Automotive Industry Experts Now