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Lay Down the Law with the Best Digital Marketing Strategy for Law Firms
The jury is no longer out: you need an innovative digital marketing strategy for law firms to set you apart from your competitors. Luckily, Online Optimism is here to help.
Our Optimists are leaders in the marketing industry. We can craft a comprehensive plan that highlights your legal team’s unique strengths while simultaneously tapping into the top marketing law firm trends across the country.
Online Optimism Has a Proven Record of Marketing Success
When you invest in a digital marketing agency for your law firm, you need more than just a company familiar with the latest and greatest in marketing tactics. You need a company that can understand and describe an array of complex statutes, litigation proceedings, and criminal acts.
Our Optimists have worked with numerous law clients in the past to develop extensive and well-researched content on numerous legal topics. We pride ourselves on describing complicated legal subjects in language understandable to your prospective clients. The subjects we’ve written about in the past include:
- Public intoxication
- Lewd conduct
- Disturbing the peace
- Simple battery
- Criminal trespass
- Frequently asked legal questions, such as if a lawyer can appear in court on your behalf
- Payroll, leave, and other workplace-related matters
- Regulations for Department of Defense contractors
- Workers’ compensation claims
- Workplace safety
- Traffic laws
- Insurance regulations
Not only do we excel at understanding and explaining legalese to potential clients, but we are also well versed in search engine optimization (SEO) techniques. By targeting long-tail keywords with high search volumes, we’ve helped ensure our previous law clients are reaching large target audiences—and we can do the same for you.
A key strategy of SEO is obtaining backlinks, meaning links to your page on other websites. The more backlinks you receive, the higher your odds are at appearing higher in Google results. Our past legal clients have been featured in the following online publications:
Download Our Brief on Google Ads and Analytics
No digital marketing strategy for law firms is complete without a tactic for leveraging Google Analytics to optimize Google Ads campaigns. Even if you are already using Google Ads to create savvy campaigns, you’ll be missing out on prime trends and audiences if those ads aren’t utilizing the rich data generated by Google Analytics.
There are lots of resources online already about how to create standout Google Ad campaigns. But if you search for resources that specifically discuss combining the forces of Google Ads with Google Analytics, you’ll quickly find that there aren’t many. That’s why we created this free and comprehensive guide.
When you’re trying to build an audience, it’s important to stay on top of key marketing law firm trends. But what’s even more important is knowing how to use your knowledge of those trends to create stellar ad campaigns. With Online Optimism’s Google Ads and Analytics Guide You’ve Always Needed, you’ll be well on your way to accomplishing both.
With Our Digital Marketing Strategy for Law Firms, No Defense Is Necessary
Our Optimists have plenty of experience helping clients increase web traffic and tap into new audiences. Whether you’re looking for a new website, creative ads, or blogs showing off your firm’s expertise, we’re willing to take an oath that we’ve got your digital marketing strategy for law firms covered.
When you’re trying to bring new clients to your law firm, one of the most vital things you can do is prove that you’re knowledgeable about your designated legal area. Here at Online Optimism, our content department can generate website content, blog posts, videos, and more that establish you as an expert in your field.
Our content department does extensive research in your field so that what we’re writing is as detailed, factual, and up-to-date as can be. You’ll receive final approval over all content before we post to ensure complete accuracy.
Content Optimists also specialize in search engine optimization strategies. We’ll target high-volume search keywords in our content and work to acquire your legal team backlinks on other websites. Tactics like these help your law firm’s website appear more prominently on search engines such as Google and Bing.
Become one of Online Optimism’s insiders and enhance your SEO presence with our digital marketing strategy for law firms. Your future clientele will thank you.
Worried that potential customers aren’t aware of your legal services? Our digital ads Optimists excel in search engine marketing so that your website will be displayed among relevant search results on Google or Bing.
By utilizing demographics, geotargeting, and other strategies, we can make sure that our ads target individuals most likely to become your clientele. We will work with you to devise ad campaigns targeted at your specific goals, be that increasing awareness of your law firm, highlighting specific topical legal advice, or running a promotion for discounts on certain services.
Our digital ads team will also advise you on devising an engaging ad campaign in-line with laws set by the legal industry. As these regulations vary based on your location, we’ll help ensure that your digital ads are up to par no matter where your audience might be.
Get off the hook with your digital marketing strategy for law firms. Let us handle all of your search engine marketing strategies, ad designs, and advertising regulation compliance.
When it comes to attracting new customers, your website is your digital burden of proof. Websites that are challenging to navigate, poorly designed, or fail to effectively communicate your legal services might frighten potential clients away.
Online Optimism’s web development team excels at user experience (UX) web design, meaning that these websites are easy for customers to navigate and for your team to update. Whether you’re looking for a brand new website or some adjustments to your existing site, our sites are designed to be easy for customers to browse both on computers and smartphones.
We are also happy to take care of all of your website’s back-end logistics, such as domain registration, web hosting, and customized email addresses. This means that your legal team can spend less time worrying about tech management and more time handling your clients’ needs.
No need to stress about the newest marketing law firm trends for websites. Our web development team is here to help.
As social media is a regular part of many people’s lives, customers can be quick to judge a company based on their Facebook, Instagram, or Twitter presence. That’s why it’s crucial that you leverage your social media presence to communicate your services, generate continually engaging content, and showcase your expertise.
Here at Online Optimism, our social media team has plenty of experience driving up your pages’ likes, comments, and click-through rates. We do this by crafting a digital marketing strategy for law firms with custom photography, whether by using photos your team already has or taking new pictures. We can also work with our design team to make custom infographics and animations.
Our social media team will handle all of these day-to-day operations while you retain control over the accounts. You will receive calendars every month with our upcoming content plans to make sure that you have final approval over everything that gets posted. We will work with you to draft answers ahead of time to frequently asked questions so that we can respond promptly to any customer comments or private messages.
Whether you’re looking to run an ad campaign, promote a discount on services, or just need help responding to customer queries, our social media Optimists will help make sure that your message is being conveyed clearly and reaching the right audiences.