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Deliver the Goods with a Stand Out Campaign from a CPG Digital Marketing Agency
In a competitive industry like consumer packaged goods (CPGs), it’s important to have the best CPG digital marketing agency for your business to differentiate itself from the high volume of competitors. You won’t need to worry about implementing and managing your marketing campaign with the help of our leading digital marketing solutions. At Online Optimism, we pride ourselves on providing CPG business leaders with high-quality, industry-leading marketing solutions proven by our work with previous clients.
No matter what marketing goals you have for your business, our team of experts at Online Optimism will be with you every step of the way—whether you want to create a loyal customer base and raise awareness through social media or make your website more accessible for customers everywhere to make new purchases.
Case Study: Our CPG Digital Marketing Agency Brews A New Website for Dixie Beer
In 1907, Dixie Beer appeared on the Louisiana scene. In 2017, they created a brand new, modernized brewhouse and taproom in New Orleans East. Dixie Beer’s celebrated comeback required a revamped website to accompany it. They were looking for a website that went beyond ecommerce and conveyed the company’s historic roots and bright future.
Luckily, the design team at our CPG digital marketing agency was more than up to the task. Online Optimism dove into the archives of one of Louisiana’s oldest breweries to come up with the most compelling way to tell their stories through unique web design, animations, and photography. We also made the interface of Dixie Beer’s distributor portal for their representatives to navigate and find the sales sheets, seasonal materials, and product photos they need.
Our Consumer Product Goods Clients Include:
Build Brand Loyalty with a Social Media Post
Differentiate yourself from the vast competition of the CPG industry by building your online social media presence. Whether you’re looking to stand out from your competitors, showcase new products, or show off expertise on your particular offerings, our free guide on the Anatomy of a Social Media Post will help you achieve those goals.
The social media team at our CPG digital marketing agency designed this guide to help you create engaging and interesting content that drives the demand for your products on Facebook, Instagram, Twitter, and LinkedIn. This comprehensive resource includes the best practices for each platform and a rundown of specifications for a post.
Performance-Boosting Digital Marketing Solutions Designed by Online Optimism
Creating an effective digital marketing strategy is no small task, but there’s no need to worry when you have the experts at Online Optimism to help you seamlessly design a digital marketing campaign for your business. Whether you want to completely redesign your brand or just need assistance advertising your products, our CPG digital marketing agency will craft a campaign that boosts your presence online and differentiates your business from stiff competition.
See how some of our CPG digital marketing services can make your business stand out from the crowd and build consumer demand.
As consumers increasingly use the internet to make purchasing decisions, your website plays a key role in helping consumers determine if they find enough value in your product to make a purchase. The face of your brand is your website. If your website isn’t easily accessible or has an unattractive layout, you risk losing your customers to competitors.
With the help of our web development team, your brand can be accurately portrayed with a functional, high-quality designed website. Specializing in user experience (UX) design, our Optimists produce websites that include the most important information to your customers with a mobile-friendly design that easily adapts to any device being used.
Our team also works with back-end logistics to help your website run efficiently without any problems. As a business owner, you might not have the time to manage the technology updates associated with your brand’s website. We can take care of web hosting, form submissions, and domain registration so you can focus on running your business.
Content is what makes up most of your website. Your website content determines the engagement of your customers and if they find your brand interesting and relevant enough to continue to browse through and find a need to purchase your product. Our content team can help you post creative blogs relevant to your product or update your site with accurate explanations of your product offerings.
Our Optimists are highly adept in the most current search engine optimization (SEO) techniques, allowing your brand to rank and be viewed higher on search engines such as Google and Bing. When you partner with Online Optimism, our team will be able to evaluate your website and quickly detect any SEO issues that can be fixed to increase your visibility through organic search. We use an extensive set of tools to help us monitor the success of our campaigns and generate monthly reports to monitor the progress of your campaign.
Additionally, our team will optimize your website content and write blog posts that target keywords that users are regularly searching to find your business among the competition. Creative content and SEO techniques can drive organic traffic to your website and differentiate your brand from other industry competitors in the short and long term.
The impact that social media has on brands is astronomical. Building your social media presence on mainstream platforms like Instagram, Facebook, and Twitter can help users find demand in your product and choose your brand over competitors. Many people use social media to look up information about businesses. With the easy accessibility of mobile devices, an active social media presence can help you connect with new users and stand out from the crowd.
Since the CPG industry is packed with competitors of all sizes, social media can substantially help your brand get noticed by showcasing your product offerings and how your brand is different from others. Our social media team can help you convey your message with personalized graphics and posts featuring picturesque custom photography.
Create brand loyalty and engage with your customers with our experience in running giveaways, contests, and social media ad campaigns that encourage customers to interact with your business, whether it be online or in-person. We keep your best interests in mind when creating our campaigns and our team manages and monitors your accounts regularly to address any comments or concerns.
Our digital ads team at Online Optimism helps you boost engagement with your on-site content and effectively target your audience. We develop extensive campaigns made to grab the attention of customers through remarketing efforts, geo-fencing, and search engine marketing. Our CPG digital marketing agency makes it easy with a digital ads department that uses your budget to its full potential to reach users and turn them into customers.
Extend your reach with customized digital ads that consistently maintain their design on any mobile device anywhere. Our metrics-driven approach is proven to generate the best results for your business with cost-effective campaigns.
We stay educated and updated on the most widely used search engine’s ad techniques as our digital ads team holds certifications for Google Ads and more! Ad campaigns are intricate and one overlooked detail can stray your customers away from your brand and to your competitors. We listen to your needs and craft a digital marketing ads campaign that aligns best with your business and brand.