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From Old Town Scottsdale to the McDowell Mountains, our Scottsdale SEO Experts Will Get You to #1
Finding a Scottsdale SEO company that you can rely on is the first step to building a successful and long-lasting business. Utilizing SEO makes for a great foundation when building your business’s online presence. The SEO professionals at Online Optimism work with your team to get you ranked on the first page of Google, so you can start reaching the customers you want without spending your money on advertising.
Search engine optimization, or SEO, is the ongoing effort to improve a business’s online presence and increase its search visibility for potential customers. Search engines like Google, Bing, or Yahoo take hundreds of factors into account when they rank websites, so finding a Scottsdale SEO agency that understands these factors is critical.
Getting your audience to find and engage with your business has never been more difficult. With so many new businesses offering similar goods and services it can often be challenging to cut through the noise and reach the audience that resonates with your message the most. The best way for most customers to find you is with a simple Google search. In fact 97% of search engine users searched online to find local businesses and 72% of search users who search for local businesses will visit a store within 5 miles! That’s huge potential for your business but search engines need to be able to identify your business so users can find them. That’s where utilizing SEO is crucial for your local Scottsdale business.
At Online Optimism, we use both online and offline tactics to improve your business’s SEO. From content creation to link building to backend development work, our team is fully equipped to handle every facet of SEO.
We start by performing a full audit of your website, examining site structure, page speed, and other common SEO issues to get you on the right track. Next, by generating different forms of content, both written and visual, our SEO experts can get your business to rank for the most valuable keywords that attract your customers. Finally, we also use a form of digital PR to garner valuable backlinks and build authority for your business. SEO is not a one-time affair. In fact, businesses constantly battle back and forth to gain coveted spots on the first page of Google. Look at our other work and find out how our team can get you to number one.
What Is Unique About SEO in Scottsdale?
Scottsdale is one of the wealthiest and well-educated cities in the country, making it perfect for businesses looking to expand or grow. This business-friendly community has over 40% of its households earning more than $100,000 / year which means that residents have excess income to spend on local shops. But how do they find the businesses where they plan to spend their money?
Think of the last time you decided to spend your money online. It’s almost guaranteed in this day and age that the first thing you did was open up Google and search for that particular item or service. Your customers are doing the same thing to find you. Users typically want to find what they’re looking for quickly and easily so it’s unlikely that they will scroll through more than 1 page of Google search before clicking on what they’re looking for. In fact, 67% of clicks from a Google search go to the top five organic results. This just goes to the show the importance of having a Scottsdale SEO expert that can get you there.
Because the internet is the first step for many consumers searching for the product or services they need, SEO in Scottsdale should be the first step for any business interested in reaching new customers. An effective Scottsdale SEO strategy is the only way you’ll ever get more organic website traffic.
Online Optimism's team has been crucial in improving our digital presence at Superior Honda. From day 1, their management of our search advertising has helped us stay at the top of Google in an extremely competitive industry. They’ve been more a partner than an agency and we enjoy the trending marketing tactics that they bring to our dealership.
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High-quality content is the key to any sustained SEO effort. By producing both well-researched and well-targeted content, any business can jump the line and appear on the first page of Google. How do we do it at Online Optimism? Our experienced staff of writers become immersed in your business, understanding the critical questions that potential customers may have. We use specific SEO tools to perform keyword research so we can see what people are searching for and how difficult it would be to rank for those terms. We then spend hours crafting the perfect content that goes through you for approval before ever getting posted online.
Our goal is to align high-quality content with your brand’s message. Our team works with yours from the very beginning to ensure that we understand your business as best we can so we can represent your business as accurately as you do. We’ve been successful in delivering high-quality content for clients in a variety of fields and are certain our Scottsdale SEO experts can do the same for your business too!
Nothing at Online Optimism is done with tracking the results. At the start of every partnership, we ensure that your analytics and tracking is correctly installed so that we can prove the true value of our search engine optimization on your business. Typical metrics that we look at include leads, page visits, session duration and clicks. Our staff is Google Analytics certified and relies heavily on data to make key decisions.
We also ensure that we focus on the metrics and conversions that are most important to you. Every business has its own goals and we begin our partnership with a frank discussion about what those goals are and align our reports to ensure that you can track those exact goals.
If you’re looking to increase your revenues long-term, there’s really no better investment than SEO. Scottsdale has a lot of businesses: isn’t it time yours ranked at the top?
Blogging is a great way to boost your SEO ranking for your web pages. In fact, it’s one of many ways that our team here at Online Optimism helps our clients climb their way up to the #1 spot on Google. Our SEO experts research all the keywords that are relevant for your business and including the keywords you would like to rank for as a basis for any blog posts. This step is crucial to your SEO campaign’s success. Depending on your business, keyword search volume and keyword difficulty, that list of keywords is ever-changing. However, your Scottsdale SEO experts do all the research for the right keywords so you don’t have to.
Once we research the right keywords for your business, our team goes ahead to create thought-provoking and informative blog posts that not only act as a resource for your customers but also help your SEO rankings. With Google recognizing your page as being more credible due to the keywords used, you’ll find that blogging can greatly improve your ranking and provides a long-lasting effect.
As mentioned, creating great content is crucial in boosting your SEO but there is an added benefit of creating great content and that is building trust with your audience. Your audience uses a number of different factors when making a purchase decision and one of them is based on whether they find your business a credible one that will deliver on their purchase.
Whenever you step into a retail store to purchase, you’re likely heavily influenced by a knowledgable sales assistant especially if you’re buying an expensive product. The same principle works online. Your customers want to see that you know your field well. Blog posts and quality content can achieve this. Say you’re a photography retailer, a blog post about which lenses work best with which cameras is useful information for your customers. Our content team spend most of their time working on informative posts that really help build on trust with our clients. From medical procedures to cryptocurrency, our team can write about anything!
When most people think of content for SEO purposes, blogs and written content are usually the first things that come to mind. However, after Google, YouTube is actually the second biggest search engine in the world. What does that mean for your business? Getting found on YouTube can be just as valuable as appearing on Google for certain businesses and certain industries.
Short, simple, and informative videos have the power to radically transform your online presence. Not only do videos provide a great outlet for explaining your company, product, or brand, but they are also one of the most engaging forms of content you can offer your customers. In fact, YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network. This shows that YouTube isn’t just an afterthought in your digital marketing campaign.
Videos posted on YouTube also have the added benefit of appearing on the first page of Google. Because Google owns YouTube, videos appear near the top of the first page of Google for many search queries. Owning this space with video content, as well as written content, allows your brand to dominate the digital retail space around your most valuable keywords.
On-site optimization is always the first step in any Scottsdale SEO campaign. First and foremost, our team of experts ensures that your current website is the best it can be. Factors like page load speed, meta description, imagery, links, and structured data can play a huge role in how your website appears on Google and whether or not your customers are seeing your company. If you have a physical location, emphasizing local SEO can also be a pivotal ranking factor that determines your page rankings.
On-site SEO requires both skill and technology knowledge. We work on the backend of your site to correct errors in your initial build or add valuable code that helps signal to Google what your site’s purpose is.