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Our NYC Marketing Agency Provides The Big Apple with Big Advertising Ideas
Are you looking for the leading marketing agency to take your New York City business to the next level? We’re ready to speak with you. Our services cover every tactic that businesses, non-profits, and other organizations use that touch the screens that surround our lives. From social media management, to targeted advertising campaigns, to geofencing, to Google Ads, to Amazon Display advertising, influencer marketing, Facebook campaigns, Instagram story marketing, digital billboards, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, and more, we’re here to help your business take their results to the next level.
Our clients and digital marketing efforts cover all five boroughs of the city. Whether you’re in Manhattan, Brooklyn, Queens, The Bronx, or Staten Island, our team of digital advertising professionals are here to serve you. We’ve previously worked with clients across North America, from 1 person start-ups to Fortune 500 organizations. Every client gets the same level of care, service, expertise, and Optimism.
In the city that never sleeps, get an NYC Search & Social team that doesn’t.
A single block of New York City can have as much culture, people, and business as entire cities across the USA. Our team understands that, and will get your business their fair share of the market and growth potential out there. We’re like the your favorite bodega’s cat – always watchful, ever-present, and definitely more welcoming than you expect.
Social Media as Bright as Broadway
When you’re looking for the most talented team there is, you don’t just want to go with the highest follower counts and call it a day. That would be like pretending that the cast of characters out in Times Square is the real Sesame Street. They’re definitely not – and in lots of cases, high follower counts aren’t the end all be all either.
Instead, you should be looking for an agency that gets you real engagement from real consumers or businesses, with real dollars to spend. And we’re not talking about those looking for only dollar slices (as good as they are.) We’ll work with you to craft beautiful content that’ll good great on the newest iPhone, or a large billboard. That’s right: you get to keep the creative we make. Unlike other agencies, our clients own all our creative which means that you’re limited to using the copy, images, and video with what we do. This added value is how you really maximize your relationship with our agency. Who said you couldn’t get a deal in NYC anymore?
Street-Smart Search Marketing
The first page of Google can be rowdier than the Lower East Side 30 minutes before last call. That doesn’t mean that it’s uncontrollable.
Our team of Optimists are experts at getting your New York City business to the top of the search page for phrases that matter most to you, and to consumers. Our time-tested strategies use a combination of your own internal business knowledge, testing, and the most premium, paid-for tools in the industry to ensure that we’re only targeting valuable keywords. We’ll advice you on what’s better for your organization to target: paid, or organic. It’s a long conversation that details your short-term and long-term goals, budget, current standing online, and where you want to be. That’s why there’s nothing cookie-cutter about the search strategies that our NYC marketing agency uses. They’re as unique as the reasons that the Knicks aren’t gonna win a championship ever year.
Talent that can’t be matched. We’ve been featured on:
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Soaring in Search Results like Skyscrapers
When consumers are looking for services or products, they often turn to Google first. You can attempt to look at Google Search Trends for New York City to try to identify what users are looking for, or you can rely on our experts.
Getting to the top of the search pages is all about search engine optimization. Our team handles SEO in a variety of ways. After all, there are hundreds, if not thousands of variables that go into how Google decides where to show your website on their search engine. While you could attempt to go one by one through each variable in their formulas, it’s easier to focus on the major elements that matter.
First, we work on your content. Creating interesting content that directly engages with your audience is absolutely key to appearing higher on Google. Someone that is searching in DUMBO is going to want different content than a user on the Upper East Side. Our content team is happy to craft that content that is customized to the city, borough, or neighborhood.
After we create the content, we need to get it seen by search engines. The first step is to prioritize on-site content, ensuring that the words on the page, as well as the page title, headings, and image alt-texts are optimized for the keywords as well. Image alt-text is often forgotten about, but it’s also incredibly useful, not only for search engines but for users that need advanced website accessibility. Alt-text is all about telling users that a picture of the Brooklyn Bridge is actually the Brooklyn Bridge – without that, search engines can make a guess, but they could identify it as something on the West Coast – and no one wants that.
Once we have the content, and the site optimized on-page, we then focus on off-site tactics. That means getting links from other websites back to our website, and specific pages on the site. Why is this important? A search engine identifies websites’ importance by how many other websites are linking to them. If you can get shared by a small local business site for your neighborhood, that’s great. If you can get shared by the Daily News or the Post, even better. A link from the NY Times or NYC.gov? Even better!
Our Optimists at our NYC marketing agency are experts at all of the different strategies that can impact where your New York City business appears on search engines.
Build a Social Media Empire in the Empire State
We’ll craft social media that engages from LaGuardia airport, all the way to The High Line.
What does a New York City social media campaign look like? Similar to the city itself, it’s often diverse, aggressive, engaging, and just a little bit loud. But every NYC social marketing campaign is different!
Our social media strategy can take a variety of tactics. Let’s talk through them.
First, we will do an audit of your business and its social media profiles. This can be a pretty extensive look at the channels, but also the audience that you’ve been able to build over the years. In the early years of social media, having page Likes and Follows was all that matters. But much like Times Square in recent years, things change. Nowadays, just having followers doesn’t mean anything if they’re not engaging with your page and your content. So we closely look into who’s talking on your profiles, posts, and ads, to see if there’s an actual social element of social media happening.
Once we have an audit of your profiles, we make a strategy, with long-term goals established. We care deeply about setting KPIs that are SMART goals: we want to make sure they’re measured, achievable, and within our timeframe.
Then, of course, we actually start creating social media content. Nothing is free (except for the beauty of Central Park), so our social media campaigns nearly all include organic and paid media as a mix of our social media strategy. We love working on a variety of networks, and if you’re looking for a campaign on Facebook, Twitter, Instagram, Pinterest, TikTok, Snapchat, LinkedIn that targets the New York City consumers, or influencer, we’ll have a plan of attack for it.
Once the campaign is up and running, our team focuses on engagement, monitoring, and response. Social media has to be a conversation between you and your audience, so our team is in charge of working with you to craft custom, approved responses that allow you to stay on brand and respond quickly and efficiently to questions/reviews that consumers provide. Our staff loves talking almost as much as the mayor does!
Lastly, we work on optimizing these campaigns. Social should build upon itself, and we aim to get even better results as the campaign continues on.
Creative as Unique as Every Subway Ride
Let’s face it: not every ride you take on the 456 is perfect, as it speeds (or sometimes barely moves) along Lexington avenue. In a similar way, your previous agency might have had an amazing campaign, but it just didn’t take off because the creative wasn’t there. This is something that our top NYC marketing agency experts work carefully to avoid, by drawing, writing, and producing content that only lives up to the highest standards that you would expect from our superb marketing efforts.
First, let’s discuss the written word. You might not think that your writing has to be up to the standard of New York magazine, or our old friend the Village Voice (may she rest in peace). But that’s incorrect. It doesn’t matter if you’re just trying to push shoes, run a political campaign, or create the next great blog post that gets shared across the island – how you write, talk, and share your store matters. Amazing copywriting is an essential part of the work that our NYC marketing agency Optimists produce every day.
Graphic Design & Photography in the City
Whether it’s enjoying Manhattan-henge, or simply capturing the grit of a downpour on wall street, there’s absolutely beauty to be found in the city streets that we call home. From Lower Manhattan, to the Heights, there’s at least 96,000 photo spots that we can find for your business which are uniquely perfect for your next marketing campaign. Not only can we handle the coordination of the photographer and models, but our graphic designers are experts at “fixing it in post.” From blemishes, to highlights, to HDR, and more, the graphic experts at our NYC Marketing agency love nothing more than fixing up your images until they say a lot more than 1,000 words.
Video Production in the Concrete Jungle
When you’re looking to truly tell an emotional story, it’s hard for words and graphics to match what video production can do. A beautifully shot video can connect you with an audience and get them to feel exactly how you want them to feel. Our team of experts can handle pre-production, production, and post-production, so all you’ll need to do is approve the final cut!
Video doesn’t need to be on its own. For many SEO and SEM campaigns, video is absolutely essential to getting the results that Online Optimism clients are looking for. We’re happy to both produce a video on the streets of Manhattan for you, and then distribute it across the world to the targeted audience you’re trying to reach.
They’ll See Who’s Walking Here
Look, you’re a New Yorker, so you know how valuable time is. That’s why we’re ready to take this conversation offline, and get your marketing campaign started. It’s time for you to find out why Online Optimism is the NYC marketing agency that you’ve been searching for.